A Joint Marketing Idea - Your Thoughts

DOMiNIC · Dec 14, 2005

I have considered advertising specific domains in trade magazines before but obviously the expense is a bit of a gamble.

I would imagine here on Name Pros that between members we probably have hundreds of Law Domains, Medical Domains, Fashion Domains, Pet Domains etc.

What do you think about taking out advertisments, as a group, listing all of our domains on a one page site.

The adverts would only need to be short, for example...

"Top Quality Medical Domain Names For Sale" visit *****.com

The cost of the advertisments shared between a large group of us would be very economical, and although there would be winners and losers amongst us we would all stand a chance because there would be potential buyers at all budgets viewing the ads.

I am not proposing to take on this project alone, in fact I would rather another more experienced and respected member organize this if many of you think this is worth a shot.

I also think that this could work well in Chinese and Developing Nations, where businessmen would see the potential in good English Domain Names to boost there export potentials.

Come on everybody, lets here your feedback. Sedo and Afternic are not Pumping our Domains to End Users. End User Sales for Brandable Domains Need Marketing Outside Of The DN Community.

DOMiNIC

Gene · Dec 14, 2005

DOMiNIC, I've been working on several variations of this basic idea myself. It's a wonderful idea! I believe it would benefit many participants, as it's a very efficient way to get our domains in front of a targeted group. I'd certainly participate if it was a well managed plan.

DOMiNIC · Dec 14, 2005

Thanks For The Support Gene.

equity78 · Dec 14, 2005

I have been working on this too Gene would like to discuss with you.

Hhhmm...is there any current Domain Magazine available, maybe the market is too small for such a publication/distribution cost but just a thought

No the plan is not to advertise in DOMAIN magazines DN journal is the only one you take out an ad in a trade magazine or national magazine or paper. SHARE the cost. THE ad must have a theme. IMO

DOMiNIC · Dec 14, 2005

I will try and spend the next few day researching advertising costs in various publications and circulation figures.

Midano · Dec 14, 2005

I'm in.
In fact - I'm working in the publishing industry - lots of medical, pharmaceutical, gaming, dental, financial, etc. titles (very targeted niche markets).
I might be able to work out insider pricing, too.
Keep me in the loop.

DOMiNIC · Dec 14, 2005

Midano said:
I'm in.
In fact - I'm working in the publishing industry - lots of medical, pharmaceutical, gaming, dental, financial, etc. titles (very targeted niche markets).
I might be able to work out insider pricing, too.
Keep me in the loop.

Excellent news Midano.

I had a sneaky feeling that their would be a member in the publishing industry.

Your right on the ball with the niche markets you mention.

How many Gaming Domains does the Name Pros community hold?

How many Financial Domains does the Name Pros community hold?

In fact how many Domains does the Name Pros community hold?

24,376 Members - How Many Domains?

maroulis · Dec 14, 2005

I'm in - be it funding, actual work, or simply promotion.. my friend owns one of the best architecture magazines and the margins in publications are unreal...

I'd like the idea of a dedicated magazine....

DOMiNIC · Dec 14, 2005

maroulis said:
I'm in - be it funding, actual work, or simply promotion.. my friend owns one of the best architecture magazines and the margins in publications are unreal...

I'd like the idea of a dedicated magazine....

Glad to here more positive feedback.

TLDnetworks · Dec 14, 2005

Good idea, but keep in mind that print advertising can be very expensive especially in national publications. The small classified ads in the back of magazines are somewhat reasonable, but an ad can easily be "lost" with alot of the hype scam stuff they run.

A regular 1/12 page ad (approx. 3 1/2" x 1 1/2") will run anywhere from $350 per month on a small niche publication to near $2000+ for large national publications.

Good luck, I'll keep an eye out for it!

namenut · Dec 14, 2005

Tradeshows and Conventions Publications?

I'm on the inside at "Exhibit City News". Tradeshows and Conventions

. In Las Vegas, NV.
No smut names here. Portfolio of approx 200 names. Four (4) GD names accepted this month (12-05) approx 20 days left to accept listing. Looks like Four (4) more will be accepted this month as well. Great ink to list several names listed at GD.

Count this noob in (if allowed). :imho:
namenut

DOMiNIC · Dec 14, 2005

namenut said:
I'm on the inside at "Exhibit City News". Tradeshows and Conventions . In Las Vegas, NV.
No smut names here. Portfolio of approx 200 names. Four (4) GD names accepted this month (12-05) approx 20 days left to accept listing. Looks like Four (4) more will be accepted this month as well. Great ink to list several names listed at GD.

Count this noob in (if allowed). :imho:
namenut

I have no problem with your post. In fact Tradeshows and Conventions is the other place where Sedo and afternic should be investing the Dollars.

Is "Exhibit City News" A publication?

scrsteven · Dec 14, 2005

I'm potentially interested in splitting an advertising cost in certain trade magazines to list some related domains.

equity78 · Dec 14, 2005

I think there will be the need for many groups like my idea was for 3 letter names Place an ad in the wall street journal that would have a special page on 3character.com dedicated to all these names so when poepl read the ad they would go to this page see the names and bea ble to fill out a contact form for the name interested in. Westblock is right this expensive But If get 100 people who have 3 letter names that want to market in the top business paper in the US then it can be worth it. This is jut one example another could be a small business magazine probably cheaper with an audience of those who cannot afford lll.com but would like an ACRONYM lll in .biz or .us or .info But I think there will be many groups like I don't own any medical domains so I would not participate there. But others will So we need to find who wants to sign up for each niche. THen discuss publications, then cost, then the copy for the ad to make it bring the best results. Again IMO

DOMiNIC · Dec 14, 2005

westblock said:
Good idea, but keep in mind that print advertising can be very expensive especially in national publications. The small classified ads in the back of magazines are somewhat reasonable, but an ad can easily be "lost" with alot of the hype scam stuff they run.

A regular 1/12 page ad (approx. 3 1/2" x 1 1/2") will run anywhere from $350 per month on a small niche publication to near $2000+ for large national publications.

Good luck, I'll keep an eye out for it!

Its exactly the costs involved that lead me to the suggestion.

We have 24,736 members here!!!! (Well done RJ).

$2,000 or $350.00 is a lot of money for one person but divide that by 24,736 members!!!!

equity78 · Dec 14, 2005

$2,000 or $350.00 is a lot of money for one person but divide that by 24,736 members!!!!

First off there are nowhere near that many active members and everyone will not have the same names this has to be selected. BUSINESS names in entrepreneur for example Medical in a medical magazine, petdomains in cat fancy, LLL in the wallstreet Journal so everyone will not participate in each advertisement. THe goal should be to get 50 to 100 epople in each potential ad

DOMiNIC · Dec 14, 2005

equity78 said:
I think there will be the need for many groups like my idea was for 3 letter names Place an ad in the wall street journal that would have a special page on 3character.com dedicated to all these names so when poepl read the ad they would go to this page see the names and bea ble to fill out a contact form for the name interested in. Westblock is right this expensive But If get 100 people who have 3 letter names that want to market in the top business paper in the US then it can be worth it. This is jut one example another could be a small business magazine probably cheaper with an audience of those who cannot afford lll.com but would like an ACRONYM lll in .biz or .us or .info But I think there will be many groups like I don't own any medical domains so I would not participate there. But others will So we need to find who wants to sign up for each niche. THen discuss publications, then cost, then the copy for the ad to make it bring the best results. Again IMO

Thanks Equity - Lots Of Good Points.

I would like to see this thread Stickied for a while to get everyones Creative Input.

I think The Home Business Magazines is a good place to start as you can catch end users before they build there website and register their domain name.

Gene · Dec 14, 2005

My feeling is we have to compile domain categories, and take each category and market it to a very specific target market -- not general trade publications. For example, compile a list of "real estate" domains and market them specifically to those looking to get involved with real estate. The narrower the target market, the more powerful the advertising dollar. And as DOMiNIC puts it, "catch end users before they build there website".

equity78 · Dec 14, 2005

Exactly Gene

Splinter Freelance · Dec 14, 2005

it would probably be good idea to have a project manager for each niche... then perhaps a forum for each

maroulis · Dec 14, 2005

guys.... even printed advertizing which somebody claimed is too expensive.. it depends on the number of prints..

if we were to print 50,000 (which is a MINISCULE) number for something which is CMYK and is in glossy paper and approx 100 pages would cost something in the range of $4-$5 per issue

once you have a PROPER ads insertion mechanism and you assume you'd have ads for 30% at a price of $5K / ad then do the maths.. if I remember correctly the break even point for my friend's architecture publication is 25,000 prints + 24% of ad space covered..

I'd be EXTREMELY interested in talking to people who have the means (funds/time/enthusiasm) to pull this off... PM me and let's set-up some discussion either in here or outside..

ofcourse if we ever end up publishing a DN related magazines ProNames.com would have FREE advertising for life

DOMiNIC · Dec 14, 2005

equity78 said:
First off there are nowhere near that many active members and everyone will not have the same names this has to be selected. BUSINESS names in entrepreneur for example Medical in a medical magazine, petdomains in cat fancy, LLL in the wallstreet Journal so everyone will not participate in each advertisement. THe goal should be to get 50 to 100 epople in each potential ad

Sure, I understand that the goals should be to get smaller groups of NP members in each category, even so the costs are reduced between us.

Gene said:
And as DOMiNIC puts it, "catch end users before they build there website".

Take a look at this.

http://www.dnjournal.com/columns/smallbizboom.htm

namenut · Dec 14, 2005

DOMiNIC said:
I have no problem with your post. In fact Tradeshows and Conventions is the other place where Sedo and afternic should be investing the Dollars.

Is "Exhibit City News" A publication?

Yes, they are a tradeshow and convention publication. They called themselves the nations only tradeshow newpaper. I know they actively market the industries entities and have a subscription base. I will get the numbers for you and update the post.

I will PM you the link so as not to promote for them.

Namenut

DOMiNIC · Dec 17, 2005

Does anybody else have any input on this subject?

DomainSage · Dec 17, 2005

Hi folks,

I think this is a very interesting idea.

I tend to try to think of things in a different way to the norm, and here is what I came up with :

Why not start a site that lists each members domains by category.
When an opportunity comes up for advertising in a specialist publication see who has domains in that category and is interested in splitting the cost.
When the advert is placed use it to explain to the reader the importance of having a good domain, and point them to the relevant list on the website ( could also list a few of them in the ad .... Premium price to seller ??? )
Thus you are using the ad space to sell the idea rather than just a domain.

One other thing I thought might help get it going ( OR KILL IT DEAD

) is all domains that are going to be advertised in this way have one contact for sales, if you sell through this advertising then a percentage of the sale goes back to the people that paid for the ad ... In otherwords the cost of the ad is offset partially from the people that directly benifit.

I think it is a great idea, these were just some of my thoughts.

All the best.

Richard

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