End user: "No thank you, we are satisfied with our site and don't want to change it"

[BitcoinDK]

Hi everybody, happy new year to you all.

Have you ever received similar reply after you have contacted an end-user?

A couple of hours ago I sent an e-mail to an end-user.

A perfect name that fits perfect to the end-user. F.ex. (just a made up domain) if the end-user's domain name was "perfect-coffee-plants" then the one I offered was "coffeeplants".

As I said I wrote to that person, offering the domain name. I got a really fast reply sayin "Thanks for the offer but we are very satisfied with our existing web address."

That reply made me think "D'oh! what is wrong with end-users. How can they not see how great this domain name is compared to their own domain name. How can they not see how much value this domain name would add to their domainportfolio".

Just had to come out with my frustration with short-sighted end-users.

Have you experienced similar replies that made you bang your head on the wall, that you want to share with us?

At least we can laugh when they come back after a couple of years, when they have been smarter.

 

[freezer]

"At least we can laugh when they come back after a couple of years, when they have been smarter."
It will probably be the case my friend, just be patient.

 

[DU]

A perfect name that fits perfect to the end-user. F.ex. (just a made up domain) if the end-user's domain name was "perfect-coffee-plants" then the one I offered was "coffeeplants".

As I said I wrote to that person, offering the domain name. I got a really fast reply sayin "Thanks for the offer but we are very satisfied with our existing web address."

Think about this. You found them easily enough.

A lot of a website's potential is based on how that website is used and found. They may not need the better name - especially at inflated domainer pricing.

They know their business needs better than you do. In some industries - word of mouth and direct calls are 90% of new business.

You may be right but I have one word of advice.

The day you PRESUME to know MORE about a POTENTIAL CLIENTS BUSINESS is the day that you are of NO INTEREST to that POTENTIAL CLIENT.

It could also just be a reaction to the industry - domainers aren't popular - you may be the 10th person this week to contact them. When they calm down they may contact you back - of course if you have a price expectation that's too high they will leave again pretty quickly

 

[BitcoinDK]

Thanks freezer.

-> defaultuser
You are right. They of course know their business better then me.
I had not even mentioned a price for them. I never do on the first e-mail.

But I have a feeling they will be back. But I think I will have sold the domain before they do. There are many other companies that could use the domain name.

I just started the thread because I was frustrated that people sometimes can't see past their nose. By being narrow-minded they miss a big opportunity.

I might be wrong. They might be right. At the end I have the exact domain name they and many of their competitors can use. Lets see which one will realize the importance of the domain name.

 

[Kate]

Welcome to the wonderful world of uneducated end users

Now I think some end users prefer to stick with their lower-quality domain because they are afraid of rebranding.
It should be made obvious to them that they can redirect one domain to another so they won't lose any traffic at all. But they can now start advertising a more memorable domain

Also they may not perceive the benefits of a superior domain name, like credibility.

Even if they don't see an immediate need they should consider buying the domain just to keep the competition from getting their hands on it :imho:

To further expand on that, doing business on the Internet involves a modern way of thinking and I have noticed that many corporations have not adjusted accordingly. They are still living in the 'old world'.
Another crazy observation: I think that many small businesses enjoy the cozy life and are not truly interested in growing or taking things to the next level. Domain names are great marketing tools but they cannot make up for lack of ambition

 

[johname]

There a need to have a back and fourth emails to find out the real reason they want to toss your name so quickly in the toilet. Once you dig up that reason then counter attack (if you still have one)


If this was the only bit of info i had: End user: "No thank you, we are satisfied with our site and don't want to change it"

I would be lead to believe they would have a fear that they would have to start from scratch and lose their seo. And pursue how the new name will assist their present site.

It will eventually come down to dollars, Once they give you that answer big bucks are out the window. So only keep talking to them if your asking for a price thats really doing them a favor.

 

[mis_chiff]

Stupid thought I know but just reading the Title
maybe they think you want to change their site? not sell them a domain,
or if they buy the domain - their web address (site) would be different.?

The person replying may not have any idea how it works... maybe?

 

[BitcoinDK]

johname and mis_chiff I think you are right.

Thanks, I hadn't thought about e-mailing them again, but now I think I will write to them again in ofcourse a polite way and try explain them a little bit about what buying a domain name really would mean.

Thank for giving me that idea.

 

[mis_chiff]

May not be the case, but it's worth a shot, good luck :tu:

 

[DU]

Also tell them they can still point the old name at the new site or vice versa - they do not have to change mailings/advertising/cards etc.

Depending on how the site is coded changing the URL may be more difficult than you expect. It's not just point the new name and you're done. (Not to say it's hard)

Then offer to show them how to do it

 

[mhdoc]

I think perhaps you underestimate the number of absolutely critical demands the typical business is coping with at any given time. If the website isn't "squeaking" doing something to improve it, especially if some time for education is needed, is not going to be high on the list of things to do.

 

[enlytend]

There can be a lot of valid reasons why they don't want to change ...

- If they're doing Adwords, they will need to change all their URL's (you can't use a redirected domain as the destination url)

- If they've been investing in local SEO, they may have acquired hundreds of citations using the other domain. Not *good* to have those redirected, they should be changed.

- When you do a 301 redirect, you DO lose some link juice along the way. Not a LOT, but some.

- Is that first word part of their brand? How long have they been using their current domain? They may simply not want to go to a generic name at the expense of their branding. (BMW isn't likely to rebrand on "LuxuryCars dot com")

They can redirect, but it isn't a great user experience if you type in the domain on a business card (or scan in a QR code) and end up with a different domain in your address bar.

- They are already getting some SEO benefit just from having their keywords IN the domain - and exact match domains aren't AS highly correlated with high rankings as they were a year or more ago.

[source: http://www.seomoz.org/article/search-ranking-factors#metrics ]

But definitely worth seeing if you can get more info and address their specific objections - maybe it's just fear of the unknown. Good luck!

 

[scott_jay]

Maybe his domain names was already branded and people knew that business well by that domain name. Or simply that user was really not looking to change his domain as he didn't know how, lol.

You just need to keep calm.

 

[biggie]

johname and mis_chiff I think you are right.

Thanks, I hadn't thought about e-mailing them again, but now I think I will write to them again in ofcourse a polite way and try explain them a little bit about what buying a domain name really would mean.

Thank for giving me that idea.

you probably should have done the explaining in the first email.



but now, i think you should leave them alone.


they already told you NO once, how many times does it take to be spam or harrasment



i'd also be curious to know what name you offered them, vs the domain they already have.


too many domainers feel like end-users have crappy url's, so they assume it's ok to spam them with "their" idea of a better one.

often domainers don't take into consideration what they have already invested in business cards, email addresses, letter heads, word of mouth,current se ranking, etc.


along with the price the domainer wants for his name, the end-user would also have to incur costs to change or modify all mentioned above.


and for them, it's a.... is it worth it?


ThinkB4Uspam.us

 

[BitcoinDK]

I'm in the process of contacting other end-users and actually decided not to email them again. I don't want to be labeled as a spam company. I try doing my business serious.

As I am contacting other end-user, I don't want to write the name in the public.

But my example in my first post shows how their domain name is compared to mine:
Theirs: "perfect-coffee-plants" WITH the hypens!
Mine: "coffeeplants"

For those who write about the seo and branding and all that. Yes you are absolutely right, I agree with you. BUT to buy a domain name to use as ones primary domain or a secondary redirecting to your primary domain is really only one part of it.

The other and for me more valuable reason to buy a domain name is, that you cut your competitors opportunity to own that domain name.

AND thereby
- protect your own brand
- keep your existing customers
- get more customers that type-in the exact match to what you sell
- decrease the possibility that your customers "find" or has easier to find another competitor.

So yes all that seo stuff and branding is one reason BUT not the only reason to buy a domain name.

I am glad to read all your inputs, I think it makes me realize how different domainers look at things, and I have already gotten many things I am going to change when contacting end-user. Thanks for that.

 

[biggie]

The other and for me more valuable reason to buy a domain name is, that you cut your competitors opportunity to own that domain name.

AND thereby
- protect your own brand
- keep your existing customers
- get more customers that type-in the exact match to what you sell
- decrease the possibility that your customers "find" or has easier to find another competitor.

Hi

i believe if you had included the above "points of value" in your initial letter, perhaps it would have turned out differently.

still, they know what you offered and could come back to you later....is has happened.

I am glad to read all your inputs, I think it makes me realize how different domainers look at things, and I have already gotten many things I am going to change when contacting end-user. Thanks for that.

it's nice that you took it, in the spirit in which it was intended.



Good Luck!

 

[BitcoinDK]

Thanks.

Sometimes I realized too late what I should have included AFTER I have sent the mail. lol

But yes, from now on I do think I will include what you just quoted.