sales Domain Sales - Bundled Pricing Strategy

[Whizzbang]

How many of us have lamented the fact that we receive enquiries on individual domains while the great majority of our portfolio seems to just be a great big cost? Is there a way to swing this situation around? Yes, there is and it’s called bundled pricing.

Bundled pricing is taking a desired product and making it for sale with something else which you may have had trouble selling. The average sales value is increased at little to no additional effort in the sales process. This is a strategy that many corporations use to sell us things we really don’t need so they can continue to move products.

A classic example of this is the sale of the “Big Mac Meal”. Do you really want fries? You don’t actually but it’s just so easy to add a few cents more and get an entire “meal” rather than buying a Big Mac and coke separately. In the process, McDonald’s has dived into our wallets and pulled out some of the loose change.

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[frank-germany]

At the price levels of stock items, every enquiry should be viewed as an opportunity to sell not just one domain but a bundle of domains. Even if you have to discount a little the overall revenue line has increased.

When you look at your portfolio it’s often the traffic domains that bring the sales enquiries and the domains with no traffic that are of higher value. So bundling both sets of domains together brings potentially brandable domains and traffic together…..which can often sweeten the deal for the buyer.

interesting idea

 

[newviewit]

Bundling only seems to work when offering big discounts to other domain investors (easy & quick).

It's nearly impossible to bundle domains for end users and that's where the real money is...

 

[CJ6]

Cable companies are really good at it. You have to get the bundle of 200 channels to get the 4 or so that you actually like.

 

[Whizzbang]

Cable companies are really good at it. You have to get the bundle of 200 channels to get the 4 or so that you actually like.

Another great example of bundled pricing.

 

[168]

Bundling only seems to work when offering big discounts to other domain investors (easy & quick).

It's nearly impossible to bundle domains for end users and that's where the real money is...

MJ biz is a great place for bundles right now. There are quite a few big players building portfolios.
Cheers

 

[newviewit]

yep mj biz is a great example of how to potentially bundle profitable website niches together... nice job on cornering the brand, but how many people would actually search for that phrase to get to these landing pages?

 

[168]

yep mj biz is a great example of how to potentially bundle profitable website niches together... nice job on cornering the brand, but how many people would actually search for that phrase to get to these landing pages?

These buyers aren't searching They use brokers, or know how to do who is search

 

[Leafurl]

Leafebiz.com
Leafecommerce.com
Leafb2b.com
Leafb2c.com
Leaf2c.com
Leaf2c.com

Their all bundled together. I have them all.
Leaflink.com launched this week as a b2b portal, leafly.com traffic increases monthly.

The cannabis industry is just getting going.

 

[Vito]

Great article.
I must be an oddball here but as I read your article I thought to myself, I really do look forward to the fries!
The bundle strategy has worked for me many times as a buyer. I have to start using that same method in selling as well. Makes a lot of sense. Thanks!