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Posted on Behalf of Gina Aubrey
Naming a brand is more than a creative exercise; it’s a mix of linguistics, legal strategy, and domain availability. On Thursday, May 13th, ICA is going behind the scenes with Catchword, one of the world’s leading naming agencies. We are welcoming back Laurel Sutton (Senior Strategist & Linguist) and Lea Chu (Executive Director) to break down the professional naming process...
Read More:
https://www.internetcommerce.org/blog/ama-the-strategy-of-naming-with-catchword/
Naming a brand is more than a creative exercise; it’s a mix of linguistics, legal strategy, and domain availability. On Thursday, May 13th, ICA is going behind the scenes with Catchword, one of the world’s leading naming agencies. We are welcoming back Laurel Sutton (Senior Strategist & Linguist) and Lea Chu (Executive Director) to break down the professional naming process...
Read More:
https://www.internetcommerce.org/blog/ama-the-strategy-of-naming-with-catchword/
