sales "Domain Advertising"

[BoGoKing]

Ever since I arrived at NP and on the domain scene three years ago I just knew there had to be a better way to buy and sell domains.To sell pretty much anything in life you have to advertise whether it's cars, boats, clothes, homes, mortgages, tools, or even food.

I never once bought into the theory if you buy it, then list it with one of dozens of brokers like Afternic at Go Daddy, with Sedo, Huge Domains, Uniregistry, Dan, Sav, Domain Market, etc. they'll come. I actual thought the business model for the domain industry was a joke, and as it turns out most of my business peers who aren't familiar with the industry think it's a joke as well.....i'm sorry if that offends anyone reading this, but it's the honest truth.

I've recently partnered with an ad agency whose understanding of the domain industry parallels mine. I've shared with them the hit piece by Jeanne McPhearson that Verisign did on the secondary market a few years ago, and I also shared why I believe Verisign who has the exclusive distribution rights to the .com extension shut off further comments.......and for those of you who are familiar with what I'm referring to, it's obviously a "Catch 22", and to share some irony, the grand daughter of the author Joseph Heller of Catch -22 actually works for the ad agency that's partnering with me.

Finally, for discussion purposes, have any of you worked with an ad agency to help promote your domains? If so, please share your experience as to why or why it didn't work. Thanks

 

[BoGoKing]

It's annoying when people do that, isn't it?

You offered advertising advice to Brad. Generally, it's a good idea to be fully informed about someone you're taking business advice from. This includes having a good idea of their track record of success on the topic in question (in this case, advertising).

You're offering Brad advice on how to use advertising to sell domains. So I'm asking, why should he take advice from you? What successes have you had with this specific strategy that would encourage anyone to take your advice?


I expected no less, Rich. Just like I never expect to hear any updates on the couple dozen other ventures you've promoted here (while mocking others for giving you constructive, useful feedback about the ideas).

My personal feeling about advertising your domains:

• Can be effective if done right, and in a cost-effective way (i.e. do it yourself).
• Not particularly useful unless you have a portfolio of high value .com names; or unless you're able to get ads for specific .com names in front of a targeted group of businesses/people.
• Advertising your own ngTLDs is a sunk cost, like if I were to advertise my brand new line of VCRs. "Hey everyone, check out this amazing thing that no one is using!"

I think hiring an advertising firm is a waste of money unless you have your own marketplace and a very large portfolio. But of course you say you "partnered" with an advertiser... so you're implying, of course, that this person or company is super keen to invest time and money into this venture without any guarantee of payment.

And your partner is also eagerly watching our thread apparently? Maybe they would be so good as to jump into the discussion. I'd love to read their take. My guess is that we'll hear as much from them as we ever hear from your "partners".

If you really want to try advertising, try familiarizing yourself with FB and LinkedIn ad campaigns. Try using Twitter. There are members here who use those platforms very effectively; maybe they could give you some tips.

Joe...another quiz for you and Brad. Lets say hypothetically you owned the following domains;

Medfirst.xxx
HavanaCigars.xxx
CigarImports.xxx

Oh Joe...you can pick any other extension besides .com. Joe, we're already familiar with Facebook and Linkedin marketing. Didn't you know?....and then there's Amazon and Shopify. Have you ever sold anything on Shopify?

Think "advertising" Joe. How would you advertise these names to get the maximum bang for your buck?
For Medfirst, would you sell to the medical markets, or would you look to market them to the pet and kennel industry? How would you get maximum exposure for these "keyword" rich domains? Assuming they're not .coms how would you price them assuming I gave them to you because you're a real nice guy?

In your portfolio would they be considered Premium domains? Why not?

Would you list them with a broker, or might you hook up with a professional ad specialist who could maybe add to your credibility? I wish I could give you a few more tips Joe, but this is all I have time for

Joe....might you consider trying to sell the Cigar domains through PCA (Premium Cigar Association) or maybe CAA (Cigar Association of America). Does Canada have a cigar association?

Lets see what you got Joe? Inquiring minds would love to know

 

[Joe N]

So Joe....here are a couple of companies I founded back in the seventies and eighties, and advertising was just one of the strategies I used to go from startup to multi million dollar companies today. Surely you're smart enough to check them out, and then use your research skills to see if I in fact started these companies.

Rich, I'm sure you're smart enough to know that no matter how many times you reference old business ventures, your skill at selling domain names will only ever be based on your past domain sales results.

 

[Joe N]

Joe...another quiz for you and Brad. Lets say hypothetically you owned the following domains;

Medfirst.xxx
HavanaCigars.xxx
CigarImports.xxx

Oh Joe...you can pick any other extension besides .com. Joe, we're already familiar with Facebook and Linkedin marketing. Didn't you know?....and then there's Amazon and Shopify. Have you ever sold anything on Shopify?

Think "advertising" Joe. How would you advertise these names to get the maximum bang for your buck?
For Medfirst, would you sell to the medical markets, or would you look to market them to the pet and kennel industry? How would you get maximum exposure for these "keyword" rich domains? Assuming they're not .coms how would you price them assuming I gave them to you because you're a real nice guy?

In your portfolio would they be considered Premium domains? Why not?

Would you list them with a broker, or might you hook up with a professional ad specialist who could maybe add to your credibility? I wish I could give you a few more tips Joe, but this is all I have time for

Joe....might you consider trying to sell the Cigar domains through PCA (Premium Cigar Association) or maybe CAA (Cigar Association of America). Does Canada have a cigar association?

Lets see what you got Joe? Inquiring minds would love to know

I'll gladly answer all these questions if you're seeking to have a discussion that consists only of respectful counter-arguments and evidence-based reasoning. Do you agree to that?

 

[BoGoKing]

Rich, I'm sure you're smart enough to know that no matter how many times you reference old business ventures, your skill at selling domain names will only ever be based on your past domain sales results.

I bet you don't even know the domains I've sold over the last six months and I've actually reported them here. A lot like you didn't know that I know Bob Hawkes, and consider him a friend. Who do you think you are? Am I suppose to report my sales to you or anyone else for that matter. Sufficeth to say, it's really none of your business...do you understand?....i'll repeat do you understand?

btw, I'm not promising or agreeing to a d*mn thing with regards to any of our discussions because I don't trust you one iota

 

[Joe N]

I bet you don't even know the domains I've sold over the last six months and I've actually reported them here. A lot like you didn't know that I know Bob Hawkes, and consider him a friend. Who do you think you are? Am I suppose to report my sales to you or anyone else for that matter. Sufficeth to say, it's really none of your business...do you understand?....i'll repeat do you understand?

You mentioned three that you sold. The most recent was Skyline.homes, I believe. There was another with the word "arc" in it.

You don't have to share a thing with anyone, but it's foolish to not expect to be asked these things if you're offering people advice on selling domains, or claiming that you know what's best for the industry.

btw, I'm not promising or agreeing to a d*mn thing with regards to any of our discussions because I don't trust you one iota

Then why bother asking me the questions? Stop wasting your time. Go make something happen.

 

[dirk]

Joe...another quiz for you and Brad. Lets say hypothetically you owned the following domains;

Medfirst.xxx
HavanaCigars.xxx
CigarImports.xxx

Oh Joe...you can pick any other extension besides .com. Joe, we're already familiar with Facebook and Linkedin marketing. Didn't you know?....and then there's Amazon and Shopify. Have you ever sold anything on Shopify?

Think "advertising" Joe. How would you advertise these names to get the maximum bang for your buck?
For Medfirst, would you sell to the medical markets, or would you look to market them to the pet and kennel industry? How would you get maximum exposure for these "keyword" rich domains? Assuming they're not .coms how would you price them assuming I gave them to you because you're a real nice guy?

In your portfolio would they be considered Premium domains? Why not?

Would you list them with a broker, or might you hook up with a professional ad specialist who could maybe add to your credibility? I wish I could give you a few more tips Joe, but this is all I have time for

Joe....might you consider trying to sell the Cigar domains through PCA (Premium Cigar Association) or maybe CAA (Cigar Association of America). Does Canada have a cigar association?

Lets see what you got Joe? Inquiring minds would love to know

That would be an interesting exercise. I see 2 issues though.

1. No premium keywords, before the dot.
2. Like with all ngTLDs. The right side of the dot matters. No point in discussing one randomly.

If we do... Lets go for .lol

 

[BoGoKing]

You mentioned three that you sold. The most recent was Skyline.homes, I believe. There was another with the word "arc" in it.

You don't have to share a thing with anyone, but it's foolish to not expect to be asked these things if you're offering people advice on selling domains, or claiming that you know what's best for the industry.


Then why bother asking me the questions? Stop wasting your time. Go make something happen.

Lol, I "Make Something Happen" every day of my life, and it's positive and good for mankind humankind. However I can't say the same for a lot of people i know. I even makegoodthingshappen.online. No need to check I don't own that name Joe so there's nothing here.

Joe, I'm also good enough at this name game that i'm capable of either finding or creating a domain for someone who desires one. It's the power of persuasion buddy, and you know I'm pretty good at that. Maybe you will want to hire me when you're unable to close a deal on your own. You know how to reach me

 

[BoGoKing]

That would be an interesting exercise. I see 2 issues though.

1. No premium keywords, before the dot.
2. Like with all ngTLDs. The right side of the dot matters. No point in discussing one randomly.

If we do... Lets go for .lol

Actually unless GD is lying (and that's a good possibility) "first" is a keyword valued at $2,028 and "med" is a "popular widely used keyword" Where do you get your "keyword" information Dirk? Where I come from Medfirst.almost anything is a good domain. Before we go any further please share with us your "keyword" authority. Thanks

 

[dirk]

Actually unless GD is lying (and that's a good possibility) "first" is a keyword valued at $2,028 and "med" is a "popular widely used keyword" Where do you get your "keyword" information Dirk? Where I come from Medfirst.almost anything is a good domain. Before we go any further please share with us your "keyword" authority. Thanks

Ok... I'll spell it out... Should have been more clear for you...

Med.online - good domain
First.online - good domain
Medfirst.online - ROFL

Donkey.com - great domain.
Donkey.online - could be on to something
Dong.com - good domain
Dong.online - sure somebody will like it
DonkeyDong.com - doesn't compare. Has some ring to it though.
Donkeydong.online - ROFL ... Or ... Nah .. maybe.

See the pattern?

As for my authority, sorry to disappoint. There was no keywords master available at my university. I know this, You seem to source them by using GD valuations which is utterly insane.

 

[Future Sensors]

Medfirst // online, HavanaCigars // online, and CigarImports // online were registered today by the same person starting all these google seo threads. The company names mentioned are his potential clients. It's Google Juice. This is not at all a discussion about good or bad keywords, ad agencies, it's just a sales vehicle of 1 person constantly and nameProsersers'ers are his puppets. And Rich, stop replicating my names and names of other participants in your threads.

I'm just a newbie on this forum, how long is this going on already?

@Bravo Mod Team

 

[ArielT]

I tried twitter ads to promote 3 or 5 domains. The domains didn't sold but they were probably low quality

Anyway, I think It's better to acquire good domains and forget about ads for domains

Or if you think your domains need promotion because they are in new tlds, that would be a task for registries and/or registrars

 

[bmugford]

Medfirst // online, HavanaCigars // online, and CigarImports // online were registered today by the same person starting all these google seo threads. The company names mentioned are his potential clients. It's Google Juice. This is not at all a discussion about good or bad keywords, ad agencies, it's just a sales vehicle of 1 person constantly and nameProsersers'ers are his puppets. And Rich, stop replicating my names and names of other participants in your threads.

I'm just a newbie on this forum, how long is this going on already?

@Bravo Mod Team

None of this has ever about actual discussion. It is simply about self promotion.

Brad

 

[BoGoKing]

Ok... I'll spell it out... Should have been more clear for you...

Med.online - good domain
First.online - good domain
Medfirst.online - ROFL

Donkey.com - great domain.
Donkey.online - could be on to something
Dong.com - good domain
Dong.online - sure somebody will like it
DonkeyDong.com - doesn't compare. Has some ring to it though.
Donkeydong.online - ROFL ... Or ... Nah .. maybe.

See the pattern?

As for my authority, sorry to disappoint. There was no keywords master available at my university. I know this, You seem to source them by using GD valuations which is utterly insane.

Regardless Dirk, and this is just one of the problems with being a "so called" domainer (sorry if you're offended). One of the biggest urgent care groups in the US is named "Patient First". Patient First has 76 locations in the mid-atlantic area of the east coast of the US. The population of the five state area where Patient First is located has a population of over 30M people. And as far as I can tell Norway (where you're from) has a population of about 5.5M people. I know this isn't important to you as a "domainer", but it's very important to me if I'm trying to sell a domain like Medfirst to a medical practice. Obviously it helps that I've been in the medical billing business, and I'm knowledgeable of starting, naming and operating a couple of businesses in the medical field. I'm sure as a domainer you don't care what I think and honestly the feeling is mutual. I don't know if you've been following Dirk, but an "end user" doesn't care about a domainers credentials....he/she only care if they like the name, it's easy to pronounce and it's affordable. It doesn't get any more complicated than that Dirk, and that's why I'm confident I'll be able to sell Medfirst regardless of the domain manifesto.

 

[bmugford]

Regardless Dirk, and this is just one of the problems with being a "so called" domainer (sorry if you're offended). One of the biggest urgent care groups in the US is named "Patient First". Patient First has 76 locations in the mid-atlantic area of the east coast of the US. The population of the five state area where Patient First is located has a population of over 30M people. And as far as I can tell Norway (where you're from) has a population of about 5.5M people. I know this isn't important to you as a "domainer", but it's very important to me if I'm trying to sell a domain like Medfirst to a medical practice. Obviously it helps that I've been in the medical billing business, and I'm knowledgeable of starting, naming and operating a couple of businesses in the medical field. I'm sure as a domainer you don't care what I think and honestly the feeling is mutual. I don't know if you've been following Dirk, but an "end user" doesn't care about a domainers credentials....he/she only care if they like the name, it's easy to pronounce and it's affordable. It doesn't get any more complicated than that Dirk, and that's why I'm confident I'll be able to sell Medfirst regardless of the domain manifesto.

No one cares. Put up some results and then people might care.

Some business you started 4 decades ago is irrelevant to domain sales.

Money talks. Bullshit walks.

Brad

 

[BoGoKing]

I tried twitter ads to promote 3 or 5 domains. The domains didn't sold but they were probably low quality

Anyway, I think It's better to acquire good domains and forget about ads for domains

Or if you think your domains need promotion because they are in new tlds, that would be a task for registries and/or registrars

ArielIT....i just happened to notice that you own the domain Brandable.online and it's for sale at Dan....good for you. While you and I both know Brandable.com is far better, it's not even a developed website and it's just parked/hoarded. While you probably don't understand, I view that as a good thing, and all the more reason why you should hire someone to help you market it. Being that Brandable.com is valued at around 25K, I'd be asking anywhere from $1,500 to maybe as high as $3,000 for it. There are thousands of business people who would love to have that name, and you just need to find one.....not a Herculean task.
Good Luck!

 

[Joe N]

ArielIT....i just happened to notice that you own the domain Brandable.online and it's for sale at Dan....good for you. While you and I both know Brandable.com is far better, it's not even a developed website and it's just parked/hoarded. While you probably don't understand, I view that as a good thing, and all the more reason why you should hire someone to help you market it. Being that Brandable.com is valued at around 25K, I'd be asking anywhere from $1,500 to maybe as high as $3,000 for it. There are thousands of business people who would love to have that name, and you just need to find one.....not a Herculean task.
Good Luck!

Rich, you seem to be unable to grasp the most basic concept of an investment market... If something is more desirable by more people, it's worth more.

That's why the owner of the .com can ask for 25K.

How do you feel about commodity and collectible markets where objects like sports cards and coins can be sold for hundreds of thousands of dollars even though the material they're printed on is worth no more than a few cents?

How do you feel about real estate investors who buy land for cheap and sit on it for two decades so they can make a substantial profit?

 

[Peak.Domains]

While you and I both know Brandable.com is far better

Wait, what? Why is brandable.com better than brandable.online?

I understand if you're too afraid or offended or lazy to read what I write, but I'd expect you to at least read what you've written.

 

[BoGoKing]

Medfirst // online, HavanaCigars // online, and CigarImports // online were registered today by the same person starting all these google seo threads. The company names mentioned are his potential clients. It's Google Juice. This is not at all a discussion about good or bad keywords, ad agencies, it's just a sales vehicle of 1 person constantly and nameProsersers'ers are his puppets. And Rich, stop replicating my names and names of other participants in your threads.

I'm just a newbie on this forum, how long is this going on already?

@Bravo Mod Team

Oh...you just don't like the fact that I discovered a "niche" in this God forsaken industry. Verisign confirmed my suspicions about the lack of ethics in the secondary market of the domain industry. However instead of running for the hills, I'm here to show newbies and others who will listen, there truly is an "alternative"

You haven't been listening if you're not aware that over 50% of registered .com's are not only NOT AVAILABE to register, the rest are either way over-priced, or they're currently in use......and that's a FACT!

 

[bmugford]

You know Brad, I was going to respond to your post, but instead I'm clicking "report" to have it removed.

You did respond to it. LOL.

I am sorry, but if you want to keep posting nonsense about my "agenda" I can clarify what my agenda actually is. That is exactly what I did.

Have a great day!

Brad

 

[Joe N]

You haven't been listening if you're not aware that over 50% of registered .com's are NOT AVAILABE to register, the rest are either way over-priced, or they're currently in use......and that's a FACT!

Source?

Oh, and you might want to check your math on the bolded part.