Don't fall for the hype guys; it's indicative of narrow-mindedness.. like those horses that use blinders so they don't get spooked by something new crossing their path.
Give new customers and users credit; many are more internet savvy than we realize. The only person not "seeing" it is you. Get rid of those blinders!
Branch out and explore solid options in new gTLDs rather than rearranging words or letters in a legacy extension in the hopes that it might be "decent".
This thread is a good example of the heights we may be striving for in a new gTLD: A good name is a good name in .com, but it's even BETTER in a GREAT match gTLD like the example given. Think like a business and how to brand a name- in this case the domain IS the name!
So although pricing may drive a buyer to an inferior extension like the .com, ultimately owning the new G is where we are headed