BrandBucket Experience

[xtremex]

hello

I am new to BrandBucket. Before getting my hands on this

I wish to experience about brandbucket from my fellow members


Thanks

 

[tvanrijt]

Did the publishing process change? I remember it being a 3 step process, the final step, was having the logo / description / packaging reviewed for publishing (after the designer submitted the logo)

No that actually didnt change. Did not think of that. I dont know who are the ones reviewing, but they might focus on the quality of the logo and description, but dont double check the name. That might be an additional checkbox at review as there are a few discovered now.

 

[tvanrijt]

A half full / half empty glass... interesting

The more common term here is "mixed feelings". Although that sounds much less interesting

 

[Candace]

So Julia told me last week that the only time they reject a logo is if it's unreadable. I'm guessing that the 'review' for the logo might be simply making sure it's readable.

However, they do make mistakes even with the description and tags sometimes. For example, one of my 'labs' domains was put in some random category (I don't remember which one now, maybe 'travel'). I asked MK about it; he agreed that it was categorized incorrectly and that the logo needed work. They changed it.

Personally, the way I see it is that it's my domain. I'm paying them a listing fee, and they should make sure everything is good on their end. They usually do, but since they are prone to mistakes, I think it's also my responsibility to see the mistakes (if any) and point it out. So, I do find it strange that the domain owners didn't recognize the mistake.

 

[Brandworthy]

They have 33K+ names and logos. A few mistakes are bound to happen.

If this is the biggest problem they have then I think they are doing very well. The true measure of a company is how they address problems, not whether problems arise.

 

[Grilled]

Why BB's Reseller market is down? People are not even buying for 25 USD for published domains.

Because of the many 1.99 .com sales, a lot of people regged a lot with brandbucket in mind, also to get the reseller value. $20 for an accepted name and $2 reg fee means an acceptance rate of 10% to break even.

However, since a lot of people did this in a short time span, supply is now much bigger than demand. Therefore the price goes down.

There is a little more to it than that.

When bb offered free listing fee's, they were more selective of what domains were added. Thus, a domainer would have had to reg many domains (not always easy via GoDaddy's old coupon system (wasn't fully unlimited like we see today at Domain.com etc) to have one accepted to bb. bb'ers found it easier to just buy from resellers.

bb stopped free listing fee's around the time GD haulted coupon codes, meaning for several months, the best price for a .com reg was around $8 via GD DDC. At $8 each, one would have to have a 25% acceptance rate to reg a bb domain for $32. One could either try their luck with 4 hand regs, 2 closeouts, or 1 bb accepted domain.

When coupon codes returned, the price of entry to bb significantly decreased. Being it was seemingly a numbers game for most hand regging via patterns, one could reg 12 domains for $18 via promo's, have 25% accepted (3), thus instant profit is made when selling the 3 bb domains for anything over $18.

With that said, are 3 hand reg bb domains (purchased on promo) better than one aged domain purchased via GD CloseOut? $10 listing fee + $8 renewal vs $30 listing fee + $24 renewal. Do things change if coupon domainers start regging domains for 2+ years (via promo)? Define better.

Better = Quicker chance of selling?

$2 per year X 3 years x 12 = $72 + (3 x $10 listing fee) = $102 for 3 bb domains regged for 3 years. That's $34 for published bb domain for 3 years. $34 - $10 (listing fee) = $24 (or roughly 3 years worth of renewals at GD DDC prices)

The reseller market was once defined upon a annual sell through rate, which has since been debunked and is now known among wholesalers to be irrelevant. The goal is to unsubjectively define better in terms of margin. Does that mean buy high sell higher or buy low sell high?

I define better using margins. There are plenty of bb resellers who don't subscribe to selling their domains at the sale through rate. I noticed bb accepted

for sale on NP for $XXX. Essentially, it's what we all want, but Is $XXX worth it? I've kicked myself previously for not pulling the trigger on other domains sold for $XXX by this seller when those domains sold on bb for $X,XXX a few months later.

 

[SuperBrander]

@Grilled Since I'm the seller you're referring to, I'll chime in.

I feel that it's better to sometimes pay more for names that seem better rather than buy cheaply. Having a lot of domains can be good, but it won't help the sales rate if none sell because very soon renewal time will come and then the money you were trying to save by buying cheaply... will come back to haunt you. One user who bought around 40 domains from me for prices that are way higher than the average, already sold 6 or 7 of them. In June another domain that I sold for $150 here at NP sold at BB. I certainly don't have the formula to what sells. But I think buyers would be wise if they study the stats of DNBolt and the stats in the newsletters and invest accordingly.

Many BB accepted names also have a chance of selling regardless of the option to sell them there. You bought one from me lately so you know what I mean. But yeah, the market is flooded with a lot of bad names that don't have a chance of selling. I don't know if it's about the listing fee or not because BB also rejects a lot of names, but it's certainly not good for both the retail market and for BB's sellers and buyers.

There is a little more to it than that.

There are plenty of bb resellers who don't subscribe to selling their domains at the sale through rate. I noticed bb acceptedShow attachment 35536for sale on NP for $XXX. Essentially, it's what we all want, but Is $XXX worth it? I've kicked myself previously for not pulling the trigger on other domains sold for $XXX by this seller when those domains sold on bb for $X,XXX a few months later.

 

[Keith DeBoer]

They have 33K+ names and logos. A few mistakes are bound to happen.

If this is the biggest problem they have then I think they are doing very well. The true measure of a company is how they address problems, not whether problems arise.

Wise words, Brandworthy.

Today I sent an email to BB and alerted them to the spelling errors noted in this thread. Within an hour I received a response that they had been corrected. If anyone spots any other errors please let BB know by emailing [email protected]. I think you'll find the folks there both helpful and responsive. Cheers!

 

[Grilled]

Define better.

I feel that it's better to sometimes pay more for names that seem better rather than buy cheaply. Having a lot of domains can be good, but it won't help the sales rate if none sell because very soon renewal time will come and then the money you were trying to save by buying cheaply... will come back to haunt you.

@Grilled Since I'm the seller you're referring to, I'll chime in.

Can you define better margin?

I think it's in the reseller market. I once thought buying 4L bb domains was the way to go, as some investors won't buy a domain if listed with bb because of the 30 day removal rule and / or don't have bb accounts.I say the italicized to uncover an additional reseller market. 4L's have value (supply / demand) regardless of venue so it seems to be a solid investment. The same used to be said for those investing in bb domains at 2-3% suggested price. bb domains (to those who speak english) seemed to be more of a solid investment then CHIPS as bb had two tangible enduser sources + there was linguistic science behind the approval.

What am I saying? Everything, yet nothing. If BB doesn't find a buyer at $X,XXX, can you renew it and sell it for more than initial investment + listing fee + renewal elsewhere?

Why am I doing free QA for bb instead of doing things that will make me money? There very well may be a motive, there may not. Take what I say as a grain of salt. There used to be a time when @michaeljkrell took NP comments very seriously. Now (to me at least) it appears, he's more concerned about building his portfolio... Should all exclusive marketplace directors think like this? #5526

 

[Dondomainer]

Another 6L logo for a 5L domain...

Show attachment 35465

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@michaeljkrell / @margotb - How about letting the domainer approve their domain for publishing? Not to sound like a broken record going back to logo's, but c'mon now, 6L logo's for 5L domains??
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It is obvious that is " wholesale loso desing "

 

[Grilled]

Another 6L logo for a 5L domain...

Today I sent an email to BB and alerted them to the spelling errors noted in this thread. Within an hour I received a response that they had been corrected.

They haven't corrected Voquim

 

[namerav]

Another 6L logo for a 5L domain...

Show attachment 35465

​

@michaeljkrell / @margotb - How about letting the domainer approve their domain for publishing? Not to sound like a broken record going back to logo's, but c'mon now, 6L logo's for 5L domains??
​

​

Mistake is a mistake but they have around 35k domains so 1 or 2 mistakes of this kind is obvious. But the lesson is to make BrandBucket system more robust to avoid such mistakes.

 

[Grilled]

But the lesson is to make BrandBucket system more robust to avoid such mistakes.

How to achieve a more robust system?

(1) Allow option / 24 hour window for sellers to approve domain for publishing. (after logo / description is created)

(2) bb needs to stop focusing on building their own portfolio, and focusing more on the details for their customers who pay $10 listing fee's. ie tags, logo's, quality.

(3) Suggestions? [Comment below.]

 

[SuperBrander]

@Grilled I'm not very good with definitions. But I know that two word combos that sound natural and that keywords with suffixes that sound cool sell extremely well at BB. For example, if you had to choose between:

Payvia.com ($100) and Payzogo.com ($15)

Wouldn't you pay the $100 for Payvia? I would without a blink of an eye, with or without BB acceptance. So I think that ultimately you can buy a hand reg or from closeouts or from anywhere else, but the name has to sound good enough to be a brand, have intuitive spelling and be attractive enough to get noticed within brandbucket. So for example Buvuro, Voratu, Hozux, Knowtovo and all these type of weird combinations just don't make much sense to me.

 

[namerav]

How to achieve a more robust system?

(1) Allow option / 24 hour window for sellers to approve domain for publishing. (after logo / description is created)

(2) bb needs to stop focusing on building their own portfolio, and focusing more on the details for their customers who pay $10 listing fee's. ie tags, logo's, quality.

(3) Suggestions? [Comment below.]

Well, I think BrandBucket is making good money according to their press releases and mails so their management should take a call on how they improve the system.

 

[Grilled]

Well, I think BrandBucket is making good money according to their press releases and mails so their management should take a call on how they improve the system.

Hmm... thinking inside the boxador :D

Payvia.com ($100) and Payzogo.com ($15)

Good points @stellarname

In reference to these, I'd say the $100 name is far better than the $15 name. Simply put, PayVia has been regged since 99, and Payzogo has never been regged before (available for reg)

How do some pay for listing fee's? They pay via free credits :x That said, this name wouldn't need a bb tag to sell in the reseller market (NP, NJ, Flippa, GD, etc)

The question becomes, what is the bb tag worth?

 

[SuperBrander]

OK, let's not say Payvia because it's naturally an old domain. Let's say Payeron. That's a name that I hand regged last year and actually sold for very cheap at the time. It wasn't accepted to BB, by the way. But let's compare Payeron to Payzogo:

Payeron= Payer + On (on can be the actual word 'on' or short for 'online')
Payzogo= Pay + random sufffix

Payeron probably isn't a $100 name in the retail market. But I think it could be worth a $40-$50 because it sounds like a brand much more than payzogo does. This specific example isn't perfect because Payeron wasn't accepted to BB, but I think it demonstrates how some names just sound better than others.

 

[Grilled]

Payeron probably isn't a $100 name in the retail market. But I think it could be worth a $40-$50 because it sounds like a brand much more than payzogo does.

I see your point, but not with the payer/on domain. I personally don't see it as a $40/$50 reseller domain, and think you did good by selling you bb reject for cheap. I guess the real measure of that is if the buyer is able to sell it for more than what he paid and/or wait to see if they renew it or see if they lose money on that investment. Not to say it was a bad investment, as maybe they would have made more than initial investment if renewed and held longer.

 

[SuperBrander]

I actually kinda regret selling it. I landed two $XXXX sales last week and this week for BB rejects. That's a name I would have probably kept now. But you know, each person has their own instincts about these things.

I see your point, but not with the payer/on domain. I personally don't see it as a $40/$50 reseller domain, and think you did good by selling you bb reject for cheap. I guess the real measure of that is if the buyer is able to sell it for more than what he paid and/or wait to see if they renew it or see if they lose money on that investment. Not to say it was a bad investment, as maybe they would have made more than initial investment if renewed and held longer.

 

[Candace]

I actually kinda regret selling it. I landed two $XXXX sales last week and this week for BB rejects. That's a name I would have probably kept now. But you know, each person has their own instincts about these things.

Did the offers come through landing pages?

 

[Candace]

Also, does anyone know how the free BB credits work for sharing your BB page? I shared my page on twitter and got 1 free credit, but then when I tried to share my page on fb, pinterest and google+, I got nothing.