sales Brandable Daily Sales Analysis

[Dnbolt]

Started a series called Brandable Daily Sales Analysis and would like to share some useful discoveries.
Lets now dive in.

First would be Fitalytics (dot) com

Note the following.

Registration Date: 2010-06-02

Month of Sale: 2016-05

Domain Length: 10 Characters

Domain History:

As you can see the current nameserver from the image suggests that the domain was recently added to brandbucket marketplace. Also that the domain was first registered back in 2008 although the current registration date is 2010-06-02 We can also see that it’s very likely that the domain has changed hands prior its sale on brandbucket.

Other Extensions : 1 other extensions has been taken

Google Popularity: On Google first page results it has 9 similar mentions excluding where domain is brandbucket. The most interesting part is that the name “Fitalytic” was mentioned on CrunchBase. We can conclude that it’s Google Popularity is strong.

Social Handles: It’sTwitter has been taking since 2012. The Facebook handle has also been taken.

Dictionary Keywords: Fit, and Italy.

Brandbucket Sold Keyword: Aly Example of sold domain that contain such keyword dailydealy.com .

Other Keywords: Taly, Alytic, Aly

Similar End User Domain currently in use: talytics.com This simply suggests some trends from the word Alytic.

Read More

 

[Justin Matmor]

Even lower I suspect. It's likely that once you remove the drop catch names the % of hand reg sales is closer to 20% of total. So you'll be closer to 0.5% sales rate for those names. One of the big factors with hand reg is the lack of traffic, and the dirty little secret of most marketplaces is that direct traffic is one of the best sales channels. I'd further hazard that quite a number of hand reg sales originate from traffic delivered into BB by other domains.

IMO many of the BB sales originate by users just browsing BB's marketplace. Sales resulting from direct type in traffic would be negligible.

 

[Brandworthy]

IMO many of the BB sales originate by users just browsing BB's marketplace. Sales resulting from direct type in traffic would be negligible.

I should probably have mentioned that BB ran an affiliate program previously, and I know that my traffic lead to sales as I was credited with commissions. I also know that at one point they tested removing the related domains from listing pages, but this was quickly re-introduced, I presume due to lower sales rates. I can say conclusively from my own experience that a very substantial proportion of sales come from direct traffic. So do take care not to underestimate the value of the direct channel (note this isn't just type-in, but also includes referrals from historical links to domains from previous usage, and also some increased search traffic if you're not using their DNS).

One other thing to consider: If direct channel is negligible why do you think all the brandable marketplaces insist on forwarding the name (even when they don't insist on exclusivity)?

 

[Justin Matmor]

I should probably have mentioned that BB ran an affiliate program previously, and I know that my traffic lead to sales as I was credited with commissions. I also know that at one point they tested removing the related domains from listing pages, but this was quickly re-introduced, I presume due to lower sales rates. I can say conclusively from my own experience that a very substantial proportion of sales come from direct traffic. So do take care not to underestimate the value of the direct channel (note this isn't just type-in, but also includes referrals from historical links to domains from previous usage, and also some increased search traffic if you're not using their DNS).

One other thing to consider: If direct channel is negligible why do you think all the brandable marketplaces insist on forwarding the name (even when they don't insist on exclusivity)?

One other thing to consider: If direct channel is negligible why do you think all the brandable marketplaces insist on forwarding the name (even when they don't insist on exclusivity)?[/QUOTE]

Only one way to find out - to check BB's analytics...but we will never find out.

 

[Brandworthy]

Only one way to find out - to check BB's analytics...but we will never find out.

I have the analytics provided by BB themselves of the sales that were attributed to my traffic. A significant number of those sales were for other user's names, not my own. So while I don't have analytics for all their traffic, I do have those stats for my own. Again, these stats come from BB themselves, not from some other source. You can make of that what you like. I'm posting it here for the benefit of anyone who is interested.

 

[Johnywang]

I've got DnBolt recording 265 sales from October 1 thru Dec 31, today. Multiply that by 4 quarters = 1,060

Use the Nov 12 inventory total of 41,700 (about halfway through the quarter)

= 1,060 / 41,700 = 2.5%

Better than I thought it would be, actually.

Would you be able to share the names please? Also I don't understand why you multiplied by 4?
Also what is the uses of knowing BB sale through rate? I am I missing anything?

 

[disaac81]

Take away MK's sales and the % of total inventory sold must be lower than 2% right?

 

[Michael M]

Would you be able to share the names please? Also I don't understand why you multiplied by 4?
Also what is the uses of knowing BB sale through rate? I am I missing anything?

He multiplied by 4 to get the annual sell through rate. (3 months x 4 = 12 months)

The annual sale through rate is a good market indicator to those that have a business relationship with BB.

 

[Michael M]

This is the dirty "secret" in the industry that I think most seasoned domainers understand, but a lot of people do not comprehend it because they have never really dealt with the flow of internet traffic before.

Your traffic on your domains is most definitely utilized by BB to sell any domain in their inventory that they can, not just yours. The combination of all the traffic from the redirected domains most probably makes up the majority of the traffic that any brandable marketplace receives.

The main point to understand is - yes you can "lose" some of your traffic to a sale of another domain - but this works both ways and you can gain a sale from anothers domain.

 

[Michael M]

One thing I forgot to add to that last post... BB used to show "similar" domains on the landing page for a domain - which could cause you to "bleed" traffic to another domain. But I have noticed as of recent that BB landing page does not show similar domains so long as you use their NS servers, and not forwarding.

(minus the button at the bottom that says discover more names)

So in this case your domain should retain all of its hits within itself. If that makes sense.

 

[Arca]

A lot of money, work and infrastructure has been invested into the BB model/marketplace: The acquisition cost of 40K+ names (with annual holding cost of close to $400 000), BB's name review and suggested pricing system, listing fees have been paid, description and keyword tags have been written, 40K+ logos have been designed by their designers (accompanied by $100-$500 logo fees and an industry-high 30% commission), all to provide a certain packaging/branding of these domains, where the final product is the presentation of these names at BrandBucket's visually appealing marketplace.

That's seems like an enormous amount of effort for a 2.5% sell through, and possibly as low as 0.50%, as pointed out by @Brandworthy, when considering just their 2015/16 hand regged names (the bulk of their inventory) in isolation.

What does this indicate about the brandable marketplace model? Is it actually a viable/worthwhile model? Are all the resources expended on the infrastructure required of the brandable marketplace model, a cost largely carried by domainers/sellers, justified by the turnover rate they provide?

 

[Keith DeBoer]

I think there are pros and cons to any marketplace and/or sales strategy. However this kind of discussion and sharing of experience can be helpful to us domainers who often have to make difficult choices about where and how to market our domains without much data except our own sales figures. This is one of the many reasons why domaining is so speculative, profitability so challenging and success so elusive.

One piece of advice that is often given in financial investment circles is to have some diversity in one's portfolio. In domaining that may take the form of multiple sales channels or a handful of different domaining niches ie generics, geos, CHIPs etc. The challenge, of course, is in having the time and creativity to master more than one niche. I think people new to this industry greatly underestimate the cost (both in dollars and time) of the learning curve to competency and the high level of competition. I know I did.

Wishing all continued and expanded success in 2017!

 

[Hemanttilotia]

@Keith DeBoer Thanks. My issue with BB account is resolved now. Just got an email. I appreciate your concern.

 

[Keith DeBoer]

@Keith DeBoer Thanks. My issue with BB account is resolved now. Just got an email. I appreciate your concern.

Wonderful!! Glad to hear it!!
You can message me anytime if you have a question or need help in the future.
Happy New Year!

 

[Hemanttilotia]

@Keith DeBoer have a great year ahead

 

[Candace]

Does BB sell at least 1 domain per day. @Dnbolt, according to your site, they do not. However, I'm not sure if this is the case, or if you site simply aggregate sales over a range of days.

Can you shed some light?

 

[Dnbolt]

Does BB sell at least 1 domain per day. @Dnbolt, according to your site, they do not. However, I'm not sure if this is the case, or if you site simply aggregate sales over a range of days.

Can you shed some light?

It varies. It can oscillate from state to state. The most common states are {0,1,2,3,4} sales per day. Usually we can see jumps to state 0 but with low probability compared to 1,2,3 or 4.. Almost like a Markov chain.

Regardless of the current state at the end of the month we should expect avg of 80 domains sales per month. I can also see that the avg sales per month has slightly increased. But does not justify the 40K+ domains listed.

October 2016 there were about 73 sales.
November 2016 there were about 87 sales.
December 2016 there was about 100 sales. ( scratching my head on this one)

Technically speaking you're more than correct to say that they sell at least 1 domain per day.

 

[Dnbolt]

If a company builds a business on meassure/com do you think there will loose traffic to measure/com?

Looks like a recent sale by Chief Krell.

 

[Dnbolt]

Now which last 2 characters is the winner? Domains ending in “ly”? Find out here.

 

[Elon Swift]

fit and analytics .. good observation and thought ! nice one

 

[hookbox]

Now which last 2 characters is the winner? Domains ending in “ly”? Find out here.[/QUOTE]

The only way to truly know what are the most popular ending two letters would be to eliminate all real words first from the equation. The only reason Ycombinator and the -er suffix has so many is because there are so many names on the list that end in real words like, chatter, caster, meter, layer, better etc....

If you eliminate all endings that are from real words then you can see what trends there really are.

I also think you would have to see how much inventory each ending has because this would affect how many names would be sold. For instance if BrandBucket has 500 names ending in -ly and only 100 ending in -ra then that would change the amount of sales based purely off having more inventory to choose from of a particular suffix which would effect the final sales ratio.