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new gtlds Analysis of ngTLD Sales

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I just released my fourth (monthly) analysis of NameBio reported ngTLD sales. This was another huge month for .top, but .app also did very well for such a new extension, snagging two of the top five sales in the 30 day period. Here are the highlights.

During the monthly period ending June 22, 2018 there were
  • 104 recorded ngTLD domain name sales;
  • The average sales price was about $3450, while the median price was $1580;
  • In terms of major sales, 8 were for $10,000 or more;
  • The highest price sales in this period were bz.top for $53,904, RN.app for $15,000, host.app for $14,162 bet.top for $13,861 and ttt.top for $13,130;
  • There were sales in 16 different extensions during the reporting period;
The complete report with commentary, links (to sources and the previous three similar analysis reports) and a list of all extensions sold during the 30 day period is available here:

https://agreatnameforyou.blogspot.com/2018/06/ngtld-sales-report-may-23-june-22-2018.html
 
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The views expressed on this page by users and staff are their own, not those of NamePros.
.US domains.US domains
Although .top dominated again
Only in China, outside CN the demand is slightly higher than 0 (even lowballers are rare).
 
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Moscow.top is ~4 years available... no buyers even for $5xx (one-time fee, then standard renewal).
 
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Thank you for your experience based comments @Jurgen Wolf.

Here briefly is my response:

(a) The question of whether registry sales should be excluded depends on whether the question is "How many organizations are purchasing (and using) ngTLDs?" or "How much money can individual domainers make? Of course those on venues like NPs are interested predominantly in the second question, although I believe that the overall health depends on use of an extension, and both questions have relevance.

(b) The report of course says "the registries dominated high value sales"so I don't disagree with your statement that if you excluded all registry data the numbers are different. I have several times made estimates of the percentage of the number of sales and the percentage of total revenue that are registry, for those interested in the second question - e.g. here I estimated that while only about 30% by number of NameBio reported ngTLD recent sales are to registry, about 54% of the dollar value is to registry. Some others on NPs suggested that the 54% should be higher.

(c) I am not sure that you looked at the actual list on NameBio of the sales but I would urge you to do so (not just the top 10 but the entire list of 167). I think you will readily convince yourself that while many of the big sales to registry, there really are a lot of nonregistry sales in this dataset (for example look at the Flippa sales if you want a smaller set to go through). I quickly went through the 167 and I would say that 54 are likely registry (all of the JB sales, the Alibaba few, all of the global, I think the 8 Dynadot, the 4 tech although it is possible they are reselling originally premium in some cases but I counted all 4, at least 4 of the Sedo handled ones, and I think 13 of the Alibaba cloud). So about 32% by number are registry, about the same number I found in different data earlier. The hardest to figure out are the Alibaba Cloud, some of which are Chinese resellers and some are registry, and West also.

(d) Yes most .top sales (and registrations) are from/to China. Actually that is true in other niches like short numbers I think (correct me if I am wrong on that). I am not clear why that is important who the buyers are? Except that it means to be successful with top you should try to figure out ways to serve that market. There are about 10,000 new businesses starting each day in China. Yes, different extensions are popular in different regions.

(e) You say "Average for nTLDs is mid-high $xxx, from real practice with thousands domains..." If you are saying what I think, then I totally agree with you. The full report (the one at the link at the bottom of the post) actually talks about why I think it is a good thing that now we have significant numbers of non-registry sales mainly in the $150 to $450 range. The main thing that changed in this report is that there was a lot of activity at that price level (particularly at Flippa but also other places). I know that some will discount that as too low to be meaningful, but I would point out that the median price for .com NameBio sales today was $249 and the median of .org today was $172. Some days are a bit higher, but most NameBio reported sales are in the hundreds of dollars. I agree that very few ngTLDs sell for more than that if that is what you are saying. A few do, like the ones in the top 10, but that is not the norm.

(f) While I am sorry that you have trouble selling Moscow.top (it is an elegant name), it is one domain and I am not clear what that means to us all in a broader context. As with any domain name you make a list of who might want the domain name and how likely it is to get the name in front of them. I admit, I find .top hard and have asked on NPs for advice on how to get domains in front of potential Chinese buyers.

(g) What encouraged me about the past month was that there were a lot of obviously non registry sales that were in a lot of different extensions. Yes .top, .tech and .global still had a fair amount of the pie, but more diversity than the last 6 months especially in the $150 to $500 range. As I said in the previous reply, and also in my original full report if you go to the bottom of it, it is easier to sell legacy extensions.

I know many on here have felt burned by .mobi or ngTLDs and I do get that. I try to always look at as much and as current data as possible, and that is simply what I have tried to contribute to the community through these monthly posts. I really am not forcing anyone to read them! :xf.wink:

Have a good day, and thank you for taking the time to express you comments. Best wishes for every success in your domain business.

Bob
 
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Registry has troubles with Moscow.top - it is availabe for registration ~4 years already and for symbolic price...
This was just example of almost zero demand outside CN.

Your English domains (if any) have no value for Chineses.
Except some crypto related terms and something MEGA.
 
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Regarding LL/LLL.TOP
They ALL are Premiums.
 
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Regarding sales under $500...
This can be done with any traditional domains... for such results - nTLDs are not needed at all.
 
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So if an average domain investor holds say 500 new TLD domains across dozens of extensions but none of them are five character or less .TOP domains what does their cash flow probably look like?

X sales at median price of $xxx per sale
500 renewals at average cost of $xx per domain
Net cash flow?

The comparison to .Net and .Org is interesting. I still hold dozens of .Net domains. I think I sold one last year for low $XXX but it has an original registration date from the late 90s. The last year I had a net addition of .Net registrations to my portfolio was likely 2008 ( every year since more drops than adds). The last year I had a net addition of .TV domains to my portfolio was likely 2012 (since then occasional adds but far more drops as $30 renewals consume the rare sale).
 
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Nobody renews such volumes...
1 year for promofee >>> drop >>> reregistration again for promofee (if motivation still exists).
 
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And if NO REGULAR 4F sales - you may forget about renewals for 500+ domains apriori.
 
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Regarding comparison to .NET

Even with 20-50 good .NETs you can be in SIGNIFICANT profit.
And you need at least 5x times more nTLDs to get the same cashflow.
 
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$0 sales here :) look at my sig
 
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so i m done with n Gs..

not interested in new gtld reg/purch anymore.
 
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I sold 7 nTLDs as of today... ~$640 per domain on average.
My sales volume could be higher - but I usually reject all inquiries under $500... and even such inquiries are rare.
And overall, I'm in debt with nTLDs... as of today.
 
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Even .app noise has finished already.
3.5 months elapsed - just few "short" sales and that's all.
 
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Many companies use *group.com domains...
And tons EMD.group are available...
This is another indicator.
 
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And even if you have them - you will not receive any offers.
 
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Many companies use *group.com domains...
And tons EMD.group are available...
This is another indicator.
in my experience brands prefer ***group.coms instead of .group domain.
 
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Regarding LL/LLL.TOP
They ALL are Premiums.

Yes of course. Those were the easy ones to categorize! (Although even with those there have been cases we know background where they are being resold, like the interview on here re ex in top)
 
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Registry has troubles with Moscow.top - it is availabe for registration ~4 years already and for symbolic price...
This was just example of almost zero demand outside CN.

Your English domains (if any) have no value for Chineses.
Except some crypto related terms and something MEGA.

I am not sure what you mean by registry has problems with Moscow so won't respond to that part.

I do accept, and have said previously myself, that .top is a unique case, and a challenge for those outside China, so agree re English to some degree. Nevertheless the list of sales last month in top does include quite a few English words e.g. frog, koala, dolphin, BlueSky, gravity, quadrant, zebra, furry, prime, reset, face, furry.
 
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I am sorry that you have trouble selling Moscow.top
And again...
This trouble is not mine...
This domain is available since 2014.

Regarding English (and not only English) singulars .TOP
Almost all valuable words/names are Premiums as well.
 
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