NameSilo

Analysis of ngTLD Sales

Labeled as new gtlds in gTLD Discussion, started by Bob Hawkes, Jun 25, 2018

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  1. robert widener

    robert widener Established Member

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    The views expressed on this page by users and staff are their own, not those of NamePros.
  2. Jurgen Wolf

    Jurgen Wolf Top Contributor VIP ★★★★★★★★★★

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    Regular inbound inquiries only on .life
    Very low conversion with other nTLDs...
    From my own experience.
     
  3. vravis9

    vravis9 Top Contributor VIP

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    @MetBob I should say you are doing great work here... putting all stats of ngTLD..that gives clear of monthly sales...

    Thanks for gining your time for this...

    I will look forward for each month updates...
     
  4. Bob Hawkes

    Bob Hawkes Top Member NameTalent VIP Gold Account Trusted Blogger

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    Thank you for your generous comments, @vravis9. I will have the next monthly report up very soon, hopefully today. The next one expands analysis to look at the type of ngTLD names selling (e.g. fraction short vs single word vs longer) and also a bit closer look at venues. It will show a month of mixed messages - more sales but lower average prices. Details soon!
     
  5. vravis9

    vravis9 Top Contributor VIP

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    That will be great... I wish all sales data is made available without omitting any platform...lack of this definitely making the data half reliable!
    ...also I wish all sales from brandable market places are updated on NameBio or anywhere else...mainly we need total sales numbers and comparison between these market places...as far I know nothing is available like this.

    Thanks
     
  6. Bob Hawkes

    Bob Hawkes Top Member NameTalent VIP Gold Account Trusted Blogger

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    I have just posted the new monthly ngTLD sales analysis (covers Aug 23 - Sept 22, 2018 inclusive), based on NameBio sales information. While number of sales is up (but see Note 1 in full report) as well as number of extensions with sales, the average price is considerably down, as is the number of major sales and the total dollar volume.

    Here is the summary:
    • 313 NameBio recorded ngTLD domain name sales in the 30 day period, with $198,500 total sale volume (Although see Note 1).
    • The average sales price was $634. The median price was roughly $198.
    • In terms of major sales, 3 were for $10,000 or more 30 were for $1000 or more.
    • There were sales during the month in 46 different extensions, the most since I started these reports. Ten different extensions had 10 or more sales in the month.
    • The highest sale during the month was AD.top which sold for $32,232. AR.studio at $15,495 and transparency.online at $10,000 took second and third places.
    • There were ngTLD domain sales during the month at 10 different venues. Flippa had the highest number of sales, but Jiangsu Bangning had the highest sales volume. Sedo took third place in sales volume.
    • For the 100 highest value sales in the month: 12% were 3 letter (or less), 32% were single word, 36% were two word, 3% were three word, and 17% were other.
    • Registries accounted for just over 40% of the dollar volume of these sales, but less than 10% of the number of sales this month (Note 3).
    • So far in 2018 there have been 1120 ngTLD sales in total listed on NameBio, with an average sales price of $3743, accounting for a total of $4.2 million sales volume.
    A few of the names sold in the last 30 days that I personally liked (in no particular order): ticket_city, games_business, smile_direct, AR_studio, a_company, Mr_glass, biomedicine_online, Chelsa_fun, wonder_top and Plato_top. I think these, and a number of other sales, do a great job of congruence between the name and the extension. Interestingly some of these such as ticket_city went for deal prices imho. The most valuable domain name sold in this period in my opinion? Probably AR_studio (although in terms of price it was second). Clearly the names smile_direct and Mr_glass have great value to one or a few specific end users. I like the idea of Chelsea_fun, even though the price was modest. I think it could be a model for effective use of this relatively new extension.

    When I was doing the venue part of the analysis I realized that GoDaddy had only a single ngTLD sale during the reporting period! So many legacy sales are there, and I believe they routinely report to NameBio, so why is it not a venue for ngTLD sales? I also looked at Sedo over the years in ngTLDs. There is a trend toward higher prices (slightly) and higher volume of sales. For example at Sedo alone this year there are 132 sales with $4124 average price 2018YTD and total volume $544k. The 2017 average was $3939 and 2016 was $2473.

    The full report, including notes on limitations, methodology, possible problems, etc. is available at the following link. If you scroll to near bottom of each report I give links to all previous reports in one place for those who wish to do comparisons.

    https://agreatnameforyou.blogspot.com/2018/09/new-extension-sales-analysis-aug-23.html

    The next report will be out in the last week of October, and will cover the period ending Oct 22. Note that the analysis includes all sales reported in NameBio during the period, but does not include any other ngTLD sales even if reported on reputable sources. Please do keep in mind which venues do, and do not, report to NameBio in considering the report.

    Read the small print on the full report :xf.wink: but essentially this is for educational purposes, should not be considered domain investment advice, and is offered without warranty and you are responsible for your own domain investment decisions. As always, I am so appreciative to Michael and the folks at NameBio for making such an awesome database of information available to us all.

    Take care and have a good day, NPs friends.

    Bob
     
  7. vravis9

    vravis9 Top Contributor VIP

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    Thanks @MetBob

    Few days ago I was going through NameBio sales data for each venue separately...
    I was checking number of sales till date and total dollar volume and average price per name...
    Sedo was on top of all platforms in terms of average price... usually when you see a big price sale it's most often occured on Sedo..

    The only reported higher sales than Sedo is private sales!!

    And this is applicable for all extensions...
     
  8. Bob Hawkes

    Bob Hawkes Top Member NameTalent VIP Gold Account Trusted Blogger

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    I seem to hex the ngTLDs as just after my sales report we had two days in a row with not a single NameBio reported ngTLD sale!.

    Past week has been one of the quietest in months for new extension domain sales. Just 9 sales in NameBio database over 5 extensions (top, xyz, online, app, plus) across 5 different venues (West, Sedo, Flippa, Alibaba Cloud, Jiangsu Bangning), $780 average selling price, range $117 to $1341.

    https://namebio.com/?s==UDN1gjN3gTM

    Does anyone know if the .global registry have stopped reporting to NameBio? They typically had 12 or so major sales per month, but the last was Aug 12 and not a single report since then on NameBio.
     
  9. Bob Hawkes

    Bob Hawkes Top Member NameTalent VIP Gold Account Trusted Blogger

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    I will be posting the new monthly analysis of ngTLD sales in just over a week. Unless the rate picks up in this last week, it looks like this will be the lowest month in a bit. The $57,500 sale of design in .online is the leader so far in the month (Sept 24 sale). It turns out that it and king (also in .online, but a few days before so not in this report) were both sold, and are in use, by the same Australian based company. Although through Sedo, these were Radix registry sales. Dynadot has emerged as one of the more active marketplaces for ngTLD sales. I will provide the numbers when I do the next report. Anyway, stay tuned!
    Bob
     
  10. Bob Hawkes

    Bob Hawkes Top Member NameTalent VIP Gold Account Trusted Blogger

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    I have posted the new monthly analysis of ngTLD sales. It was a quiet month (over the 8 months I have done these analyses the average is about 120 sales per month, and this one was 67) although dollar volume not much changed.
    • 67 NameBio recorded ngTLD sales in the 30 day period, with $180,800 total sale volume.
    • The average sales price was $2955. The median price was $801.
    • In terms of major sales, 1 was > $50,000, 8 were > $5000 and 29 > $1000.
    • Sales in 22 different extensions.
    • There were ngTLD domain sales during the month at 11 different venues. Dynadot had the largest number of sales (25) followed by Alibaba Cloud (15).
    • Registries accounted for almost 64% of dollar volume, but less than 19% by number.
    The full report is at this link, and includes a list of all extensions sold, some of my favourite names sold, the highest price sales, etc.

    Since the last report I have started writing regularly for NameTalent. I did a report there as well looking at the monthly sales analysis, however from the perspective of what actionable items might we take from it to guide our domain name investing. Here are a few of the items covered, but please go to the full report at the link below for the full picture.

    What types of ngTLD domain names sell?
    "In terms of the types of domain names that sold: 69% were single word, 14% were short (defined as 3 or fewer characters), and 9% were geographical." The geographical were all Asia based. There were 3 adult names a couple of number (or mixed) domains. Quality words that match the extension dominate ngTLD sales, and in general that is what you should invest in (although it is true that a few 2 and 3 word do sell, as in the AirConditioning a few months ago).

    What venues are getting more active in ngTLD sales?
    The big change this month from last was that Dynadot got significantly more active and Flippa less. Sedo continue to have sales each month, often for excellent prices. I am personally going to transfer some registrations to Dynadot and try selling at their marketplace. Remember that Undeveloped, Efty, and most registrar marketplaces do not report to NameBio.

    How is the year 2018 shaping up? Do the ngTLDs have momentum or is interest waning?
    This month was down slightly, but overall it looks like 2018 will be not much different than 2017 and 2016 in number and sales volume. See details in report.

    Should you invest in ngTLDs?
    Please check out what I say in the report!

    Here is the link to the full NameTalent post and it also includes links to all 8 monthly analyses of ngTLD sales. As always, thanks for reading, and welcome your comments, here or there.

    https://nametalent.com/2018/10/recent-new-extensions-domain-sales-actionable-insights/

    I will issue the next analysis about the end of November.

    Happy domain name investing, everyone!

    Bob
     
    Last edited: Oct 30, 2018
  11. LandonH

    LandonH New Member

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    this is a great thread. thanks for the analysis. my favorite was "I really like domain names that span the dot with great coherence between name and extension." i think that's important with the ngtlds because it becomes more relevant more catch phrasey. are you going to do these analyses anymore? i hope so.
     
  12. Bob Hawkes

    Bob Hawkes Top Member NameTalent VIP Gold Account Trusted Blogger

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    I am a bit late for the most recent analysis, but will be posting a new analysis in the next day or so. Stay tuned!
     
  13. Bob Hawkes

    Bob Hawkes Top Member NameTalent VIP Gold Account Trusted Blogger

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    I was a bit late but have now posted the Oct 23-Nov 22 period analysis of ngTLD sales data. Here are some highlights. This period was more active than the previous month, but not as active as during the summer. Sales at major prices in the .company extension became active. The dominance of .top continued, although primarily registry sales from a single region.
    • 88 NameBio recorded ngTLD sales in the 31 day period, with about $257,000 total sale volume.
    • The average sales price was $2920. The median price was $1404.
    • In terms of major sales, 11 were > $5000 and 57 > $1000.
    • Sales occurred in 24 different extensions.
    • The highest price sales were KS.top ($38,196), new.earth ($18,800), have.fun ($11,500), spiritual.life ($9750), community.global ($8000), food.top ($7567) and preserve.life ($7500).
    • There were ngTLD domain sales during the month at 12 different venues. Alibaba Cloud had the highest number of sales (24) with Sedo second (15), although Sedo had a larger sales volume dollar wise.
    • Most ngTLD sales are either single word or very short (or both). Together those categories accounted for 72% of the sales this month.
    • Registries accounted for almost 51% of dollar volume and about 27% of the sales by number this month.
    • In 2018 YTD there have been 1363 ngTLD sales listed on NameBio, with an average price of $3606. Sales volume is just over $4.9 million YTD.
    Here is the link to the full report which includes a table of sales by extension, another by marketplace venue, along with a list of some names that I found made particularly effective use of spanning the dot.

    https://domainworld.info/sales/Nov2018.html

    This is the 9th monthly ngTLD sales analysis report in the series. You can get links to all of the reports together here.

    I will be soon posting a shorter article on NameTalent that will concentrate on the messages for domain investors from the most recent analysis. I will post a link when that is up, but did not want to further delay the analysis itself.

    I have decided to move to reporting periods that end at the end of the calendar month, so the next report will cover the period to the end of December and will be published early in January.

    As always welcome comments, suggestions and corrections.

    Bob

    PS Some will notice that I have posted this on a new site, DomainWorld.info, rather than my blogger site. New monthly analyses, and my reviews of domain extensions, will be published on this site. It is very much a work in progress so don't bother yet visiting the other parts of the site that are under construction.
     
  14. Bob Hawkes

    Bob Hawkes Top Member NameTalent VIP Gold Account Trusted Blogger

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    I meant to add that although I did my best to designate each sale as registry or not, and while some are easy to do that with certainty, for others it is challenging. It probably could be done better with paid tracking services, but I simply did the best possible using free access services. Therefore the stats I give re registry percentage could be higher or lower.

    Also, I should add that I actually downloaded sales data at end of period, and I know some have been added to NameBio database for the dates in the reporting period after that time. Following past practice I did NOT add those into this analysis. This results in some significant under-reporting. I talked about the phenomena in context of daily reports in this post at NameTalent.

    Bob
     
  15. Bob Hawkes

    Bob Hawkes Top Member NameTalent VIP Gold Account Trusted Blogger

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    I today posted on NameTalent my insights from the November monthly report. This is a complement to the full report, that is mainly presenting the statistics. The points I make include the following:
    • The prospective sales in ngTLDs are for most part in short (3 character or less) and especially single word domains.
    • It is not the extension that is the key point but rather the domain + extension match.
    • Prices seem very variable even for quality words in the ngTLD space.
    • The median price that ngTLDs sell at is more than 4x what the main legacy TLDs median price.
    • Sedo, Dynadot and Uniregristry were good places to sell. ngTLDs mainly stopped selling at Flippa (probably due to their recent pricing change)
    • While I think it is wrong to emphasize extensions unduly, I do note that .company had a great month with 8 sales over $1k.
    • I see evidence in last few months of a disproportionate number of non-business organizations using and buying, sometimes for good prices, ngTLDs. I expect this to continue.
    • What do I say about ngTLD investing in general? I had to leave something to induce you to go to the full report! :xf.wink: It is at the following link.
    https://nametalent.com/2019/01/messages-from-a-month-of-new-domain-extension-sales/

    Thanks for reading, and best wishes for the new year.

    Bob

    (ps I am working on the monthly report to end of December and hope to have it up before too many days)
     
  16. Fancy.domains

    Fancy.domains Selling gTLDs like delicious hotcakes VIP Gold Account

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    @Bob Hawkes

    You’re a Namepros hero! I’ve missed this thread, but will follow it from now on. Thank you so much for collecting and publishing all this data.

    Happy New Year!
     
  17. vravis9

    vravis9 Top Contributor VIP

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    @Bob Hawkes thanks again..

    Will you be doing the same stats for overall sales of the year..of course they already available in monthly basis...
    Just asking..

    Also for January and February it would be great to see if you do same analysis for all sales in these months...

    As many mention first quarter of the year sees a lot of inquiries and this reflects in sales...

    We can check directly in Namebio but you are good at these analysis...

    Thanks,
    Ravi
     
  18. Bob Hawkes

    Bob Hawkes Top Member NameTalent VIP Gold Account Trusted Blogger

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    I am planning to do a year in review, not just for new extensions but for several major categories. It won't have the same detail as the monthly ones but hopefully will be useful.

    I will be doing the final month for 2018 soon in the regular format.

    Now that I have gradually formalized how I do them, my plan is to do the 12 monthly reports for 2019 and then a detailed compilation of them. I don't have plans to go back and do Jan and Feb of 2018 though (the way NameBio works it is tough to extract just one month from in the past).

    I agree that Jan and Feb seem like good months (just got an offer a couple of hours ago through Undeveloped on one of my ngTLDs so year off to good start!), and it is unfortunate I did not start the series until March. I hope this year to cover the entire year with a consistent analysis procedure.

    Bob
     
  19. vravis9

    vravis9 Top Contributor VIP

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    @Bob Hawkes
    Sounds a solid plan...

    My support for this plan...

    No worries about last year Jan and Feb sales...
    Still these are very valuable stats all in one place..

    You are giving your time for this... thanks

    I saw 140 views on 1st and 400 views on 2ns January...on my 300+ list on Undeveloped.


    Still no inquiry yet..

    Hoping to see a sale this month..

    Good luck
     
  20. Primary Names

    Primary Names ****** xXx ****** VIP

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    Hey Bob, Did you do the annual reviews on ngtlds, as mentioned in this post ?
    Cant seem to find it here.

    Your website ( nametalent.com ) too does not seem to have been updated since Jan2020.
     
    Last edited: Jan 14, 2021
  21. Bob Hawkes

    Bob Hawkes Top Member NameTalent VIP Gold Account Trusted Blogger

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    Not precisely but just over a year ago I did an extensive look at new gTLDs on various aspects such as registrations, use etc. It does include a look at the sales for the year 2019, both the major sales and the types of names that sell.
    https://www.namepros.com/blog/new-extension-domains-reach-30-million-registrations.1168756/

    i do include new extensions to some degree in all my annual updates such as the one published yesterday on NamePros Blog.

    Re your question on NameTalent, I do have a New Year’s Resolution to do better.

    Bob
     

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