.tv BMW Rolls Out BMW.tv

[ThreeD]

BMW has given the .TV extension another big boost in the right direction with a new launch and continuous advertising of BMW.tv on TV and various websites.

Great news! :wave:

 

[jwdomain]

My view is much broader and based in historical trends.

I look at dot tv as an incrementally developing branding phenomenon.

In the early days, we internet marketers would celebrate each new dot com purchase and national and even local advertising campaign, much as dot tv purchases, launches, and brand advertising campaigns are celebrated here.

The brand value of dot com's grew gradually, ever so incrementally, then with a quickening pace, then with an explosion of expediency. "Dot com", as weird as it sounded as a phrase, became widely recognized as an essential part of any modern business' marketing, branding, and sales strategy. People making their living online cheered this evidence that the net and web were here to stay and that more and more marketing dollars would migrate to the dot com space, and that good livings could be made on the Internet.

Dot tv does not sound weird. It sounds logical and often creates a vivid picture in the mind. This shows me that dot tv has a chance to become similarly ubiquitous and essential to corporate branding worldwide, trending on a similar trajectory to dot com's trajectory 12 years ago.

 

[xmsmmgr]

Holden.TV is still available

 

[tj1897]

jwdomain - excellent perspective on growth to critical mass. '.com' was a new term innovated for the web - 'tv' is probably the most understood 2 letter term after 'ok' in the english vernacular - would I hope/expect to hit the tipping point quicker.

---------- Post added at 10:46 AM ---------- Previous post was at 10:44 AM ----------

from the point at which internet and tv merge ( around about now anyone?)

 

[Argos]

Renault.tv Mercedes-Benz.tv
and now Bmw.tv... who's next ?

...Just seen an ad for OPEL.tv