NameBio just reported the sale of bao.com for $172,984 on 4.cn. This is most likely a sale to another investor and reflects the "liquid value" of the name. To the right end user, I think this is a 7 figure domain. Since I speak Chinese, I'd like to share this sale and some possible meanings and usage of the word. Bao is a highly versatile word that can mean many things based on the character. There are many more than the ones listed below, however, these are the most common and valuable characters with the "bao" sound and pinyin spelling : 包 - bag, purse, package, bun (food) 宝 - treasure, jewel, precious, baby 爆 - burst, explode 保 - protect, insurance, ensure 抱 - hug 报 - report, newspaper 饱 - full, satisfied As you can see, these are very positive words or common objects, making it a very desirable name.