China has its unique native culture, thus, Pinyin domains are popular with Chinese. At the beginning they are not accepted by people. However once people begin to become familiar with them, they will make you fondle admiringly. Now double Pinyin and short domains are kind of scarce resources. In order to meet the market needs, triple Pinyin domains become the new favorite in Chinese Internet industry. Value Reversion of Triple Pinyin domains The triple Pinyin domains are unnoticeable at first but now they are becoming popular gradually. 百度 acquires baiduting.com; 爆米花网 gets baomihua.com at a high price；nongchanpin.com was transferred to 传农产品；金山prefers shoujikong.cn; 乐蜂网take a fancy on fengxiangbiao.com; 奇虎360 is fond of woxihuan.com. Triple Pinyin Domains Achieve Benefit Maximization Domains’ collection value mainly depends on whether they could be established into websites to maximize interests. The following triple Pinyin domains have all been built into websites: 心情图xinqingtu.com, 美乐拍meilepai.com, 游戏多youxiduo.com,订订房dingdingfang.com, 车速递租车网chesudi.com, 创新工场安全宝anquanbao.com, 偶的团oudetuan.com, 租了啦zulela.com, 搜狗我问问wowenwen.com, 聚淘美jutaomei.com . A Heated Debate: Is 3-Pin Domain Good? "It is very important for an e-commerce company to choose a good domain. yihaodian.com is too long and why not replace it by yihao.com?" Mike Cai, CEO of Meitu, backed up the double Pinyin domain yihao.com. “Aren’t Triple Pinyin domains useful?” Yang Bo, co-founder of木蚂蚁, thinks triple Pinyin domains are more special than double domains. Though double Pinyin domains are widely used, triple Pinyin domains can be recognized easily and they give people room of imagination. 木蚂蚁now holds mumayi.com/.com.cn/.cn/.net/.net.cn/.tv/.la. Triple Pinyin Domains of Stars’ Names Keep Hot Continuously Triple Pinyin domains of stars’ names have the bigger potential to be raised in price, i.e. 林书豪linshuhao.com, 刘德华liudehua.com, 吴奇隆wuqilong.com, 林志炫linzhixuan.com, 李宇春liyuchun.com, 蔡依林caiyilin.com and 林妙可linmiaoke.com. Besides, the triple Pinyin domains of media celebrities could also become popular easily, for instance, 犀利哥xilige.com、罗玉凤luoyufeng.com、小月月xiaoyueyue.com.