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As was previously reported, e.g. by Elliot Silver of DomainInvesting.com:
https://domaininvesting.com/purple-com-sold/
the purple.com domain name was acquired by the mattress company in 2017. Now we know the price, namely USD $900,000 as reported in Note 5 on page 14 of a SEC filing from the past week:
https://www.sec.gov/Archives/edgar/data/1643953/000121390018003018/f8k020218a2ex99-1_purpleinn.htm
That was quite a bargain for the buyer, in my opinion.
https://domaininvesting.com/purple-com-sold/
the purple.com domain name was acquired by the mattress company in 2017. Now we know the price, namely USD $900,000 as reported in Note 5 on page 14 of a SEC filing from the past week:
https://www.sec.gov/Archives/edgar/data/1643953/000121390018003018/f8k020218a2ex99-1_purpleinn.htm
That was quite a bargain for the buyer, in my opinion.