sales Brandable Daily Sales Analysis

Dnbolt · May 11, 2016

Started a series called Brandable Daily Sales Analysis and would like to share some useful discoveries.
Lets now dive in.

First would be Fitalytics (dot) com

Note the following.

Registration Date: 2010-06-02

Month of Sale: 2016-05

Domain Length: 10 Characters

Domain History:

As you can see the current nameserver from the image suggests that the domain was recently added to brandbucket marketplace. Also that the domain was first registered back in 2008 although the current registration date is 2010-06-02 We can also see that it’s very likely that the domain has changed hands prior its sale on brandbucket.

Other Extensions : 1 other extensions has been taken

Google Popularity: On Google first page results it has 9 similar mentions excluding where domain is brandbucket. The most interesting part is that the name “Fitalytic” was mentioned on CrunchBase. We can conclude that it’s Google Popularity is strong.

Social Handles: It’sTwitter has been taking since 2012. The Facebook handle has also been taken.

Dictionary Keywords: Fit, and Italy.

Brandbucket Sold Keyword: Aly Example of sold domain that contain such keyword dailydealy.com .

Other Keywords: Taly, Alytic, Aly

Similar End User Domain currently in use: talytics.com This simply suggests some trends from the word Alytic.

Read More

Justin Matmor · Sep 7, 2016

L2 Media said:
Can you just remind us how many BB sales you've had?

i dont need to own 1000 BB names to make 1 sale.

BrandZen · Sep 7, 2016

Justin Matmor said:
i dont need to own 1000 BB names to make 1 sale.

Answer the question... how many sales have you had on BB?

Justin Matmor · Sep 7, 2016

L2 Media said:
Answer the question... how many sales have you had on BB?

Not as many as MK.

Brandworthy · Sep 7, 2016

Justin Matmor said:
Can you just remind us how much you pay for renewals every year given you have 895 unsold BB names?

I have thousands of names, and tbh you're only making yourself look petty with your trolling. If you can't work out the renewal cost of 895 names then maybe you need to go back to school.

Justin Matmor said:
i dont need to own 1000 BB names to make 1 sale.

How many BB names to YOU need to own to make zero sales?

Why don't you just cop on and stop posting until you have something constructive to offer?

Domain Monk · Sep 7, 2016

brandbucket rejects

Brandworthy said:
Total sales on bb since I started 2.5 yrs or so ago is 33.

Thankfully I've been very successful selling other names and names rejected by bb for far higher amounts than I could achieve on bb.

I hope this helps clarify.

Can we know where do u sell your brandbucket rejects ...do u have your own site ?

Brandworthy · Sep 7, 2016

rainapple123 said:
Can we know where do u sell your brandbucket rejects ...do u have your own site ?

Right now I'm experimenting more with Efty.com. I was using DNS/Uniregistry for landers up to now, and still use them for a large portion of my portfolio. I also get direct inbound inquiries via the WHOIS email addresses I use. I have my own site, and plan on upgrading it soon with a focus on BIN landers.

Hope that helps.

Brandworthy · Sep 7, 2016

hookbox said:
You have always had good names but the problem is you have a very large amount of 6 letter names that unfortunately don't have a keyword or partial keyword built into the name. When buyers come to search for a short domain that has no keyword to help it pop up within the search function then how in the world would an older name be found when many newer 6 letter names would be listed ahead of yours.

It's no fault of yours but a fault of the BB system. If sellers continue to buy invented names with no form of keyword or partial keyword built into the name then those sellers are just setting themselves up for failure because those names will never be found.

Just looping back to this - great analysis and some excellent advice, so thanks. I tend to agree, but further to this I think older names get buried, and while recent changes to search on BB are welcome I am yet to see any benefit personally.

On the made up 6Ls - I just saw an interesting reported Sedo sale of Vivado.com for €10K (~$12.5 USD). I wonder if that name would ever have achieved such a price on BB? I suspect it was simply a cornered buyer, but it's a nice example of getting a price that would be more or less inconceivable on BB. That's not a reflection on BB btw, but just an acknowledgement that they can only price with their target market in mind and sometimes cannot see the actual demand a name might have.

Justin Matmor · Sep 7, 2016

L2 Media said:
Answer the question... how many sales have you had on BB?

fdge - nice one!

Abdullah Abdullah · Sep 7, 2016

Candace Cooke said:
After searching for 'invest', I was able to narrow it down to '6L' using the 'Refine' button. Is it just me?

Not just you. That can be done, ...invest then choose the 6 Letter category and you narrow it down pretty well.

BrandZen · Sep 7, 2016

Justin Matmor said:
fdge - nice one!

I purchased that here on NP

hookbox · Sep 7, 2016

Brandworthy said:
Just looping back to this - great analysis and some excellent advice, so thanks. I tend to agree, but further to this I think older names get buried, and while recent changes to search on BB are welcome I am yet to see any benefit personally.

On the made up 6Ls - I just saw an interesting reported Sedo sale of Vivado.com for €10K (~$12.5 USD). I wonder if that name would ever have achieved such a price on BB? I suspect it was simply a cornered buyer, but it's a nice example of getting a price that would be more or less inconceivable on BB. That's not a reflection on BB btw, but just an acknowledgement that they can only price with their target market in mind and sometimes cannot see the actual demand a name might have.

Vivado in Esperanto means To Live. It looks like it was bought by Adviqo/com and on their website it says "We empower people to take their lives into their own hands by offering guidance and helping them to develop their inner strength.“

They are probably building another brand and the Esperanto meaning makes sense for this company and definitely the reason it commanded the $12,500. There are so many great names with meanings that we would never even guess. Just for this reason I run every single name I find through a translator to see if there is another meaning that may help sell the name.

Kate · Sep 7, 2016

You are completely right. Some brandables could be actual words in some foreign language.
Some brandables could be offensive in some foreign language - which could make them unsuitable for global use.

disaac81 · Sep 8, 2016

Goes to show you right.

Pass/Fox is a recent name yet we all remember that Rebel/Fox was rejected.

Anyway, it is what it is, I am learning to accept it now. Great names get rejected because the reviewers are not open to fresh, chic, hip and innovative brands.

tvanrijt · Sep 8, 2016

JimJammy said:
Respectfully, I disagree.

As I see it, there are (loosely) 4 types of domainers that use these marketplaces...

The Educated Domainer
This guy knows what he is doing. He knows what domains sell. He is listing names that he has owned and held for many years or has bought in the $xxx+ region. He lists his domains because he feels he can get a better price (even with the commission removed) by using a brandable marketplace than by selling the domains himself or he feels the time saved selling these domains is worth the commission fee.

The Speculative Handreg Domainer
The guy can't afford to spend $xxx on each domain building a brandable portolio. He is thinking ahead. If he buys a domain now that he thinks will be valuable in 5+ years he has effectively paid $54 (6 X $9) for his quality domain. He lists his domains on the off chance that a couple might sell now enabling him to build a quality portfolio over the next 5 years, waiting for cash in day to arrive.

The Handreg Domainer
This guy doesn't really know what he is doing. He hand regs names solely for the purpose of listing on brandable marketplaces and expects to sell the same amount of domains as "The Educated Domainer". He gets frustrated after a few months, throws a fit and leaves the marketplace. He ends up dropping or selling his domains at low $xx.

The Newbie Fast Learner Domainer
This guy also doesn't know what he is doing to begin with. He also hand regs names solely for the purpose of listing on brandable marketplaces and expects to sell the same amount of domains as "The Educated Domainer". He then realises why he is selling less domains than "The Educated Domainer" and adapts his strategy. He will probably sell his low quality domains for $xx and retain his quality names becoming "The Speculative Handreg Domainer" or he will build his own marketplace and remove his names from the brandable marketplace.

Brandroot is a small company, Radar has figured out the mentality of domainers. He doesn't want "The Handreg Domainer" or "The Newbie Fast Learner Domainer". No one does! These guys take up so much time and truly believe the marketplace can't manage without them, when in fact, the marketplace would be much better off without them. Brandroot has been brave enough to dump them, by charging a fee, they won't join.

I would like to add one. I don't think it is a big group, but I think this would be a good group to join as a (brandable) newbie.

The piggybank domainer
I did not recognize myself completely in your categories (I do have overlap with a few of them of course), so this is the category how I would describe my BB Strategy.
By studying what gets accepted by BB and what sells, BB can be used as a (possibly very lucrative) piggybank. By quick flipping BB Rejects, some of the BB accepted names and/or BB accepted bulk deals, the domainer is building a BB portfolio of published names with minimal initial investment. The risk is low an the aftermarket provides a way out at any time this is desired. The portfolio is seen as a speculative piggybank. Due to the low initial investment, any sale would be a great success. After a given time period (I would say around renewals), the domainer can decide to either continue this strategy (and maybe sell a few names to cover renewals) or pull out, sell the names on the aftermarket and use the funds to invest in other names.

To me, this is a great concept. I now have 42 names published and 5 pending. Let's say I will get to 50 names very fast. That would mean my portfolio should be able to sell for around $1000 relatively quickly (not in bulk, so it might take 30 days or so). If I would not have published all these names, I wouldn't have had that $1000, since I would have spent the money on multiple closeouts, regs, aftermarket domains etc. I just don't have the patience to keep the money in my paypal account

. Right now, if I pull out, I would be able to buy a few 4Ls, buy 1 really good name or a couple of names over $100, where I now very rarely spend more than $100 on a name.

That thought alone, if BB doesnt work, I always have the aftermarket, is reassuring to me.

Of course the aftermarket isn't what it was anymore and it might decrease more. However, I think I can always sell the names relatively quickly if I need funds or just think I am not made for BB. If I am lucky, the aftermarket goes back up again at that time.

Justin Matmor · Sep 8, 2016

So what would be more profitable if you were to list on BB?

5 x LLLL names
or
100 x various hand regged names

JimJammy · Sep 8, 2016

tvanrijt said:
I would like to add one. I don't think it is a big group, but I think this would be a good group to join as a (brandable) newbie.

The piggybank domainer
I did not recognize myself completely in your categories (I do have overlap with a few of them of course), so this is the category how I would describe my BB Strategy.
By studying what gets accepted by BB and what sells, BB can be used as a (possibly very lucrative) piggybank. By quick flipping BB Rejects, some of the BB accepted names and/or BB accepted bulk deals, the domainer is building a BB portfolio of published names with minimal initial investment. The risk is low an the aftermarket provides a way out at any time this is desired. The portfolio is seen as a speculative piggybank. Due to the low initial investment, any sale would be a great success. After a given time period (I would say around renewals), the domainer can decide to either continue this strategy (and maybe sell a few names to cover renewals) or pull out, sell the names on the aftermarket and use the funds to invest in other names.

To me, this is a great concept. I now have 42 names published and 5 pending. Let's say I will get to 50 names very fast. That would mean my portfolio should be able to sell for around $1000 relatively quickly (not in bulk, so it might take 30 days or so). If I would not have published all these names, I wouldn't have had that $1000, since I would have spent the money on multiple closeouts, regs, aftermarket domains etc. I just don't have the patience to keep the money in my paypal account . Right now, if I pull out, I would be able to buy a few 4Ls, buy 1 really good name or a couple of names over $100, where I now very rarely spend more than $100 on a name.

That thought alone, if BB doesnt work, I always have the aftermarket, is reassuring to me.

Of course the aftermarket isn't what it was anymore and it might decrease more. However, I think I can always sell the names relatively quickly if I need funds or just think I am not made for BB. If I am lucky, the aftermarket goes back up again at that time.

Agreed!

There are a lot of strategies not even mentioned too.

Justin Matmor said:
So what would be more profitable if you were to list on BB?

5 x LLLL names
or
100 x various hand regged names

In the grand scheme of things I don't think it matters. If we all had the same strategy, it would devalue all of our portfolios because we'd be competing with each other more. By having different strategies, some will be more profitable today, some will be more profitable in the future. People have chosen their strategies based on their time/funds available and level of experience. No one is right and no one is wrong, it's not a competition.

Dnbolt · Sep 9, 2016

Domain "ezna" failed to close.

"Up" prefix or suffix are on the rise. Just recent: upability,com

Candace · Sep 9, 2016

@Dnbolt, I just sold u/p/t/u/n/i/t/y in com (a BB reject) on GD auctions using offer/counteroffer. Good, bad or indifferent, I'm just happy I had a good ROI with an XXX sale.

Btw everyone, I know that keyword + suffix are a dime a dozen and probably the easiest types of names to get approved by BB. Are they better or worse than keyword + keyword domains in terms of sales?

From a quick overview, I sense that keyword + keyword sells more/better, hence they are tougher to get approved. Is this true?

Disclaimer: I didn't do too much research into this myself, but I think I remember some BB newsletter charts.

Candace · Sep 9, 2016

Just in time, the September Newsletter totally answers my question. Although I am sure I knew that keyword + keyword domains sell better than keyword + suffix at some point before.

Johnywang · Sep 9, 2016

Does anyone know how I can monitor sales on bb?

Dnbolt · Sep 9, 2016

Candace Cooke said:
@Dnbolt, I just sold u/p/t/u/n/i/t/y in com (a BB reject) on GD auctions using offer/counteroffer. Good, bad or indifferent, I'm just happy I had a good ROI with an XXX sale.

Nice work. Comes to prove your knowledge and a source of motivation.

equity78 · Sep 9, 2016

6L made up 52% of invented sales vs 16% for 5L. That was surprising IMO.

Abdullah Abdullah · Sep 9, 2016

equity78 said:
6L made up 52% of invented sales vs 16% for 5L. That was surprising IMO.

Indeed , that was the first thing I noted. I know sellers here who say 6Ls dont sell at all. I have sold in aftermarket many 6Ls that were accepted though.

Dnbolt · Sep 10, 2016

Some startup domains that has expired:

myRepLunch
blu-linx
croozcooz
Allin1auctions
pbycall
vovie (net)
spokestr
groupgiftservice
busicopy
commutesponsors
stark-armor
moolave
kpowrinc
mergeskills
consultmac (net)

Some has even secured funding.

Any comments?

Doron Vermaat · Sep 10, 2016

equity78 said:
6L made up 52% of invented sales vs 16% for 5L. That was surprising IMO.

It's most likely because BB has many more 6L listed then 5L and more 5L than 4L. I'm pretty sure that percentage wise 4L beats 5L and 5L beats 6L in terms of sales.

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