news Google Search’s Internal Engineering Documentation Has Leaked

[silentg]

Google denies using some factors for ranking, but the leaked documents show they do. Clicks are a factor in ranking. Links are still important, and Google considers the quality of the links pointing to a site.

Exact Match Domains Demotion – In late 2012, Matt Cutts announced that exact match domains would not get as much value as they did historically. There is a specific feature for their demotion.

Domain Registration Info is Stored About the Pages​

It’s been a long running conspiracy theory that Google’s status as a registrar feeds the algorithm. We can upgrade to a conspiracy fact. They store the latest registration information on a composite document level.

As previously discussed, this is likely used to inform sandboxing of new content. It may also be used to sandbox a previously registered domain that has changed ownership. I suspect the weight on this has been recently turned up with the introduction of the expired domain abuse spam policy.

Secrets from the Algorithm: Google Search’s Internal Engineering Documentation Has Leaked

 

[Constantin S]

Anyone got a link to the actual documents that got leaked? so far this just seem like a 'trust me bro'.

 

[silentg]

Barry Schwartz @rustybrick May 30, 2024

Google added two new options to the spam reporting tool:
(1) Site reputation abuse
(2) Expired domain abuse
Details at seroundtable.com/google-report-…

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[LoveCatchyDomains]

That link, foir SeroRoundTable, indicates

• Expired domain abuse: An expired domain name was purchased and repurposed primarily to manipulate search rankings by hosting content that provides little to no value to users.

Very simple question. So Google tracks if a name actually expires, then changes ownership and is directed to a "sham" web page? One merely apparently attempting to manipulate SEO ?

Google must have one heck of a database, tracking domain expirations, change of ownership, and content changes? Amazing.

 

[Kyle Tully]

Google must have one heck of a database, tracking domain expirations, change of ownership, and content changes? Amazing.

Yeah that’s basically the core technology their business was built on.