NamesCon2020
James Iles

Keep.com Sold to China in 2018 in a Fascinating Sale

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Comments:
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By James Iles, Apr 25, 2019
  1. It's not often that a domain is sold twice to end users within a matter of years, but that seems to have been the case with Keep.com.

    In early 2012, according to DomainIQ's WHOIS history, Keep Holdings purchased the Keep.com domain name from its previous owner in an undisclosed deal. Keep Holdings used Keep.com as a discovery tool for the latest trends in fashion, and developed a large following around the name.

    Over the years, Keep Holdings has raised over $47 million in funding and has had several popular brands (including AdKeeper and Keep.com), spearheaded by Scott Kurnit. Scott, Keep's founder, is a serial investor and entrepreneur who founded About.com and lead them to a $1.5 billion valuation before creating Keep.com.

    According to archival copies of Keep.com, Keep Holdings moved to KeepShopping.com sometime in mid-2018, although I'm currently unable to access any site on that domain.

    Soon after, WHOIS changed and the domain started to show a landing page for Keep, a Chinese mobile fitness community founded in 2014. Upgrading from GoToKeep.com, Keep likely paid a sizeable amount to get Keep.com.

    The company is able to afford it, however, as Keep has raised a total of $174 million in funding since 2015. This includes a mammoth $127 million funding round in July 2018 lead by Goldman Sachs.

    I reached out to Keep Holdings' founder Scott Kurnit to see if any details of the sale were able to be made public. Unfortunately, but unsurprisingly, Scott told me that the sale was entirely confidential.

    We're free to speculate on price, and I would be surprised if this name sold for anything less than a seven-figure fee. Given its developed status and its ties to a well-funded company, Keep must've paid a substantial amount for the name.

    Thanks to James Booth (@BoothDomains) for the tip.
     
    The views expressed on this page by users and staff are their own, not those of NamePros.
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  4. James Iles

    About The Author — James Iles

    James is a domain name industry professional currently working on numerous domain industry research, acquisition and sales projects. Contact [email protected] For all inquiries relating to NamePros stories and interviews, please email: [email protected]

    This is James Iles's 645th blog post on NamePros. View all blog posts

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  5. Comments (24)

  6. TERADOMAIN

    TERADOMAIN TeraDomain.com VIP

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    Thanks for sharing
     
  7. BoothDomains

    BoothDomains Contact us if you are looking for a premium domain ICA Member VIP

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  8. jagankvel

    jagankvel Domain Business VIP

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  9. FolioTeam

    FolioTeam Top Member VIP

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    thanks for sharing
     
  10. dande

    dande Top Member VIP

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    Seven figure fee? For a developed business on a super premium name? You should be talking about 8-9 figure.

    Thanks for the finding
     
  11. Soofi

    Soofi Top Member PRO VIP ★★★★★★★★★★

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    That’s a massive one!!!
     
  12. GeorgeK

    GeorgeK Leap.com PRO VIP ★★★★★★★★★★

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    Not bad for a non-CHIPs 4L.com domain name.....
     
  13. domains21

    domains21 Established Member

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  14. barman

    barman Established Member

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    Good investigation. Keep up the good work.
     
  15. james haw

    james haw Top Member VIP

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    Thanks for sharing!


    Hehe :D
     
  16. Zilla

    Zilla SOLD or DROP VIP ★★★★★★★★★★

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    :ROFL:best comments, btw, Leap.com is realy nice as a non-CHIPs 4L domain name as well.(y)(y):ROFL::ROFL:
     
  17. Kassey Lee

    Kassey Lee 域名世界 VIP

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    With my years of schooling in Chinese, I still do not understand the Chinese "chips". I do enjoy French fries from time to time, though.:xf.grin:
     
  18. Yusupbabay

    Yusupbabay presiden.com VIP

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    I'm sure this is a very high sale above 8 digits
     
  19. dande

    dande Top Member VIP

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    French fries are rare these days. Try Chinese CHIPs with premium Turkish delight
     
  20. kandyan

    kandyan Established Member

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    Thanks for sharing.
     
  21. JagG

    JagG Top Member VIP ★★★★★★★★★★

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    Great name, thanks for sharing.
     
  22. kamcreation

    kamcreation Upgraded Member Blue Account

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    This is a massive one
     
  23. xcloud123

    xcloud123 Restricted (Chatroom)

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    Great company needs gread domain!
     
  24. johnnie018

    johnnie018 Account Auto-Closed

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    Not worth this, 5 figures likely or mAybe low 6 figures.
     
  25. johnnie018

    johnnie018 Account Auto-Closed

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    Why are you sure? They tell you? What if sold for $10,000? Seller bankrupt, not rich!
     
  26. elevator

    elevator DnCombo.com VIP

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  27. HappyW

    HappyW Owner of NamesMaker.com Gold Account

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    It's hard to imagine what it would be like to have so many huge acquisition domains in so many areas of grey rhinos and black swan in 2019.I don't know if they lack strategic thinking or are really rich.
     
  28. maxtra

    maxtra Let's make a deal Gold Account VIP

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    Thanks
     
  29. Avijit Roy

    Avijit Roy Top Member VIP

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    Thanks for sharing.
     
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