Yahoo launches quality based pricing...

[movingconcierge]

I just received this email:

In an ongoing effort to strengthen our Sponsored Search and Content Match marketplaces, Yahoo! will be introducing a new traffic quality feature called "quality-based pricing". This feature is rolling out beginning today and we plan to continue to expand it over time.

Quality-based pricing will give us the ability to price traffic commensurate with the value that advertisers receive from each traffic source. We recognize that this approach may have an impact on how you operate your business, and as a valued Yahoo! publisher we wanted to let you know about this new feature, as you may notice fluctuations in your Yahoo! Publisher Network earnings.

Quality-based pricing reinforces our overall commitment to deliver long-term success for our distribution partners, a high-quality experience for users and high-value traffic to our advertisers. We are excited about this initiative, and plan to work closely with you as we roll out these features across our network.


Sincerely,

The Yahoo! Publisher Network Team

It sounds like they are just following google with thier smart pricing bs...

Here is something I learned a long time ago: anytime a company restructures something, it is rarely for the benefit of any other entity aside from themselves. i.e. I doubt there will be a perceptible difference in the amount that companies pay to advertise, but I bet the publishers take their lumps on payouts. I truly, genuinely HOPE I can come back here and eat crow, but the chances of my payouts on my niche quality traffic going up are about the same as starting a car by pissing on the engine.

 

[enlytend]

A good discussion on this, including an overview (focusing on the impact to advertisers) from a Yahoo rep can be found here .

Parking services that use Yahoo feeds will surely see some revenue changes also - I suspect not in a good way...

 

[movingconcierge]

Thanks for the link - I'll be sure to read up...

 

[.X.]

It has become a market of, Clicks -VS- Conversions, The clicks are simply not benifiting the adverters dollar as far as sells conversion go.

 

[movingconcierge]

Playing the devil's advocate I could have the perspective that publishers should not pay the price for advertisers not converting sales. Who's to say that the problem of poor performing sites is not equitable with bunk traffic?

Again, there is no change that doesn't benefit the SE. YPN will simply charge more to the advertiser and pay less to the publisher. That seems to be the way of the world these days; screw or be screwed. :td:

It has become a market of, Clicks -VS- Conversions, The clicks are simply not benifiting the adverters dollar as far as sells conversion go.

 

[.X.]

Playing the devil's advocate I could have the perspective that publishers should not pay the price for advertisers not converting sales. Who's to say that the problem of poor performing sites is not equitable with bunk traffic?

Again, there is no change that doesn't benefit the SE. YPN will simply charge more to the advertiser and pay less to the publisher. That seems to be the way of the world these days; screw or be screwed. :td:

Perhaps, But in the end, it will benifit the market as whole, advertisers that spend $200 a day consistanly, and don't get any conversions, will stop advertising, I certainly would, so i see thier point in doing this, If you bring targeted traffic, you will be fine, crappy traffic will pay the minimum, That's a fair enough deal imo.