Are the days of pay-per-click over?

[nRnF]

I post here some copy/paste domainarkingnews you might be interested in.

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Are the days of pay-per-click over?

Domain Sponsor is the first major PPC parking service to announce that they
are no longer paying on a pure pay-per-click basis.
As of this past week they pay more if people actually buy stuff when they
click through your links. They will pay less if people don't buy stuff.
For this reason we are no longer recommending Domain Sponsor until we can
fully evaluate the impact of this change.
Domain Sponsor has put so much spin on their announcement that most
people haven't quite caught on. On their site they phrase it this way:

With the integration of DomainSponsor into Revenue.net, we can now move
forward with the first major enhancement of the DomainSponsor service:
Rewarding Traffic Quality. Over the past few months DomainSponsor has been
hard at work trying to find new and innovative ways to increase payouts and
reward publishers with the highest quality traffic. We're pleased to announce
some of these advancements to you today.

Due to recent enhancements via our upstream partners, combined with direct
advertiser conversion data generated by Revenue.net, we have developed
greater insight into the performance of each individual publisher's traffic
stream. We can now more accurately gauge the quality (backend sales
conversion) of your specific traffic and compensate you accordingly.
Many of you will notice an increase in payouts. This pricing recalibration will
be rolled out at approximately 9pm PST today 10/11/2005, across all
publisher accounts. This model includes adjustments to our bid values,
which will now be dynamically aligned with your respective traffic quality.

Despite the positive spin, this change may well result in decreased payouts if
you park with Domain Sponsor. Should you move your domains elsewhere?
We don't recommend a wholesale retreat. If you suspect that the traffic to
some of your domains doesn't convert well you should consider moving those
domains to Sedo, Parking Dots, or Gold Key - the three services that we
currently recommend.
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[Siobhán]

That's not what I got from the announcement. It looks like they're just paying more for quality traffic and less for non quality traffic. So if you have a generic name with good types ins and uniques from SEs and Directories you'll make some or a lot more. Of course names that are getting their traffic from ??? will be paid less but for those names isn't that the way it should be? Sounds like DS is just doing what a lot of other parking companies are already doing.