opinion Why 3 word domains are a bad investment

[enterscope]

It's quite simple really...

If you take the Top 500 keywords only then you have 500^3 = 125 Million combinations

Consider Top 1000 keywords for 2 word combos 1000^2 and you get 1,000,000. Significantly less which means more likely to get a sale. If you only focus on Top 100 keywords for 2 words, then you're left with 10,000 combinations. At 10,000 options to consider for potential end-users, your chance of a sale is excellent.

Factor in alternative extensions (non-com) then 3 word domains should be avoided entirely. And I would go as far to say avoid 2 word domains in non-com extensions unless you are a seasoned veteran of domain investing.

Not to say unicorn sales don't happen, but the odds are not in your favor.

 

[Kyle Tully]

And like most rules in domain investing, there are times when they can be broken when you know what you're doing.

 

[Future Sensors]

Consider Top 1000 keywords for 2 word combos 1000^2 and you get 1,000,000.

That's pretty much the amount I'm working with.

912 prefix.txt
1245 suffix.txt

 

[enterscope]

And like most rules in domain investing, there are times when they can be broken when you know what you're doing.

Common phrases and sayings, for 3+ words are generally safe. I sold a 5 word domain on payment plan once (the name of a popular song/not copyrighted/generic). However, I have dropped many more 3+ word domains over the years than sold. Probably 300x more.

 

[Samer]

Sometimes, three words can be valuable.
But it’s rare:

“iLoveNY.com” (This one is famous …)

 

[bmugford]

I can think of several 3, and even a few 4 word domains that I would pay 5 figures for.

However, they are all terms where there is no better version.

The problem is when you add an extra word, like a prefix or suffix, that makes it superfluous.

Brad

 

[Future Sensors]

I can think of several 3, and even a few 4 word domains that I would pay 5 figures for.

TheDataCubeNow.

 

[MKA]

It's quite simple really...

If you take the Top 500 keywords only then you have 500^3 = 125 Million combinations

The problem is that not every combination makes sense. Grammatic coherence, descriptiveness, etc. are key when it comes to desirability.

When you are investing in domains for brands you want to capture patterns in branding. Because most businesses are going to brand themselves and their products according to conventions.

 

[phaethon]

Unless you are Mike Mann. I think he recently sold Reddoorstudios for $8888..

 

[Samer]

Unless you are Mike Mann. I think he recently sold Reddoorstudios for $8888..

Mann is the long-tail master. No one better.

Here are a few of many i came up with:
RedDoorRealtySI.com
RedDoorEscape.com
RedDoorFS.com (RedDoor Fibre Studio!)
RedDoorCompany.com
RedDoorRealty.com (unaffiliated with SI)
RedDoorPVD.com
RedDoorGrill.com
RedDoorSupports.com
RedDoorRG.com
RedDoorHomes.com

Dont get me wrong, i would disagree with a lot of Mann’s sales but this isnt one of them.
I see many some way Real Estate… “Studios”

May be a method to Mike Mann’s madness.

 

[enterscope]

Unless you are Mike Mann. I think he recently sold Reddoorstudios for $8888..

Registered in 9 extensions, quite popular it seems.

 

[bmugford]

Mann is the long-tail master. No one better.

Here are a few of many i could come up with:
RedDoorRealtySI.com
RedDoorEscape.com
RedDoorFS.com
RedDoorCompany.com
RedDoorRealty.com (unaffiliated with SI)
RedDoorPVD.com
RedDoorGrill.com
RedDoorSupports.com
RedDoorRG.com
RedDoorHomes.com

Dont get me wrong, i would disagree with a lot of Mann’s sales but this isnt one of them.
I see many some way Real Estate… “Studios”

May be a method to Mike Mann’s madness

I have sold a few (Term)Studio.com and (Term)Studios.com so it is not that surprising.

If someone has hundreds of thousands of priced domains, some are going to sell.

The question is will enough sell to cover the renewal fees.

Brad

 

[Samer]

I have sold a few (Term)Studio.com and (Term)Studios.com so it is not that surprising.

If someone has hundreds of thousands of priced domains, some are going to sell.

The question is will enough sell to cover the renewal fees.

Brad

I actually value your experience with “studio” sales keyword over “RedDoor” companies.
There are “studios” businesses, too!
Overlooked ‘studio’ word. Thank you for that!

Are they in a musical business you’ve sold?
i’m going to assume it’s the music studio

 

[bmugford]

I actually value your experience with “studio” sales keyword over “RedDoor” companies.
There are “studios” businesses, too!
Overlooked ‘studio’ word. Thank you for that!

Are they in a musical business you’ve sold?
i’m going to assume it’s the music studio

It's a versatile word.

Music, art, design, dance, photography, etc.

Brad

 

[Samer]

It's a versatile word.

Music, art, design, dance, photography, etc.

Brad

Oh yea you’ve broadened my horizons alright!

 

[bmugford]

Oh yeah; you’ve broadened my horizons alright.

It's less of a head scratching sale than many others.

It's the type of domain you might be able to find on GoDaddy Closeouts from time to time, and an end user might be willing to pay $X,XXX.

Here are some active companies in various fields -

• RED DOOR BEAUTY STUDIO LLC (New York (US), 1305 NOTT ST., SCHENECTADY, NY, 12308)
• RED DOOR DESIGN STUDIO (British Columbia (Canada))
• RED DOOR DESIGN STUDIO, INC. (Georgia (US), 1179 atlantic drive, atlanta, GA, 30318)
• RED DOOR HAIR STUDIO (British Columbia (Canada))
• RED DOOR STUDIO SALON, LLC (Wisconsin (US))
• RED DOOR STUDIO, INC. (Michigan (US), 808 W PENINSULA CT OXFORD MI 48371)
• RED DOOR STUDIO, INC. (Florida (US))
• RED DOOR STUDIO, LLC (New Mexico (US))
• Red Door Design Studio, LLC (North Carolina (US), 2413 Kannapolis Highway, Concord, NC, 28027)
• THE RED DOOR KITCHEN & BATH STUDIO, LLC (Connecticut (US), 705 BOSTON POST ROAD, GUILFORD, CT, 06437)
• THE RED DOOR STUDIO (British Columbia (Canada))
• THE RED DOOR STUDIO, L.L.C. (Kansas (US), Tracie Lyn Huskamp - 318 N. KENTUCKY LANE, WICHITA, KS 67235)
• The Red Door Studio, LLC. (Idaho (US), 146 JOHNSON AVENUE OROFINO, ID 83544)

 

[phaethon]

I have sold a few (Term)Studio.com and (Term)Studios.com so it is not that surprising.

If someone has hundreds of thousands of priced domains, some are going to sell.

The question is will enough sell to cover the renewal fees.

Brad

Mike Mann recently uploaded an excel with all his names on X, 200000 if I'm not mistaken, I was surprised to see many bad to mediocre names I would never consider acquiring. All priced from 1888 to 48888 or something..
Quite a few 3 word names as well.

 

[pb]

And like most rules in domain investing, there are times when they can be broken when you know what you're doing.

Ok, but what if you only think you know what you're doing?

 

[ivey]

I got a a 5k offer for one of my 3 words...i guess it depends on the phrase.
if it's not a decent to popular phrase i wouldnt register it.

 

[pb]

It's all about if it's a three-word phrase or a two-word phrase with a superfluous word slapped at the beginning or the end. In the latter case, for each two-word phrase there are hundreds of three-word alternatives like thetwoword, goodtwoword, cooltwoword. twoworddirect etc. etc. so in most cases these domains have a slim chance to sell.

 

[biggie]

Hi

how about 4 words with 3 hyphens?

i was checking some old available to reg lists from 2003
affordable-health-insurance-quotes.com < taken

imo...

 

[Silentptnr]

I sold a 4 word some time ago that wasn't a bad name.

 

[ResoluteDomains]

Ok, but what if you only think you know what you're doing?

That'd be me!

 

[enterscope]

Hi

how about 4 words with 3 hyphens?

i was checking some old available to reg lists from 2003
affordable-health-insurance-quotes.com < taken

imo...

4 words with hyphens, I think that comes out to a bazillion combinations.

 

[Kyle Tully]

Hi

how about 4 words with 3 hyphens?

i was checking some old available to reg lists from 2003
affordable-health-insurance-quotes.com < taken

imo...

Back when exact match domains had a lot of power in search engines these type of names were easy to rank.

This wouldn’t be your main brand website but you’d have a network of dozens (hundreds) of these names bringing in leads.