When does emailing potential end users become spamming

[stoppingfear]

While I have a domain name:
Burnaby Lawyers

And I intend to send out some emails to potential endusers to spark an interest however I don't want to end up spamming. Is there a fine line where it becomes spamming?

Is it legal to be contacting businesses about this? Will they mind considering they are lawyers? How should I find potential users to email or just email any lawyers in Burnaby?

Thanks

 

[tollund]

Spam is the abuse of electronic messaging systems (including most broadcast media, digital delivery systems) to send unsolicited bulk messages indiscriminately.

Take note of the word bulk.

E-mail spam, known as unsolicited bulk Email (UBE), junk mail, or unsolicited commercial email (UCE), is the practice of sending unwanted e-mail messages, frequently with commercial content, in large quantities to an indiscriminate set of recipients.

Rather than being indiscriminate, your recipients are carefully selected, and I imagine the email will be tailored somewhat, too.

In other words - go for it.

 

[stoppingfear]

Take note of the word bulk.



Rather than being indiscriminate, your recipients are carefully selected, and I imagine the email will be tailored somewhat, too.

In other words - go for it.

Thanks for your response. Fairly new to the world of domains registered this a while back after reading a ebook and I was told that this could potentially fetch low XXX- Mid XXX with end users by some people on this forum.

So thought I'd finally give it a go! Hopefully things go well.

 

[pcp]

There is an excellent thread here that will help you formulate effective emails. Good luck.

 

[stoppingfear]

There is an excellent thread here that will help you formulate effective emails. Good luck.

Wow thanks for your help. That's some helpful information sadly I already formulated my message before reading that I'm definately going to review my message.

Is there any suggested length my totals to about:
763 words

Essentially what I covered:
Introduction and notification of the domain being sold
Importance of domain names and benefits
How my domain name can help their business
Closing

Should I focus on cutting it down slightly?

Thanks, appreciate your patience with a newbie like me.

All the Best,
Benjamin

 

[Jeffrey]

Make your words personal, and do not use free email services such as Yahoo and Gmail.

Assure them that you will use Escrow or Sedo as third party to secure both the buyer and seller.

 

[bmugford]

I make no pitch in the initial email. Any pitch will come off as spammy. If you get a response like "How Much" that is when you make the pitch.

Brad

 

[stoppingfear]

Make your words personal, and do not use free email services such as Yahoo and Gmail.

Assure them that you will use Escrow or Sedo as third party to secure both the buyer and seller.

Thanks, I'm using:
[email protected]

I make no pitch in the initial email. Any pitch will come off as spammy. If you get a response like "How Much" that is when you make the pitch.

Brad

Thanks, I'd never consider that naturally you'd want to get your potential buyer to know the value of what you're offering to create a sense of desire and need for the product but it seems it's different with cold mailing domains.

Will there be a possibility of losing some potential customers if they do not know the value of your domain what if you're hosting it in an ebay auction method as listed in the thread of the poster above.


I truly appreciate everyone's input on this matter; definitely learning a lot about domain flipping.

The Title of my email is:
Concerning your Web Visibility

Is there an appropriate title?


Thanks everyone

 

[bmugford]

IMO you have a better chance of losing a potential sale from a lengthy opening email that looks like spam than an approach email that is too short.

In general the interested people will say "How Much". Then they are open to receiving a pitch that explains the benefits.

There are some things to factor in. Even if a domain is worth $X,XXX it doesn't mean an end user will be willing or able to pay that for it.

Brad

Thanks, I'd never consider that naturally you'd want to get your potential buyer to know the value of what you're offering to create a sense of desire and need for the product but it seems it's different with cold mailing domains.

Will there be a possibility of losing some potential customers if they do not know the value of your domain.

 

[tollund]

Make your words personal, and do not use free email services such as Yahoo and Gmail.

I disagree. Choose a great sounding name to use for yourself (something domain-related, for example), pay <$10 to register it, then use Googles free Googleapps service to choose any prefix [email protected]/net/biz etc from which to send your domains from.

However, if you're talking about sending from an account [email protected] then yes, I agree it is not the best account for a business pitch to come from.

 

[stoppingfear]

IMO you have a better chance of losing a potential sale from a lengthy opening email that looks like spam than an approach email that is too short.

In general the interested people will say "How Much". Then they are open to receiving a pitch that explains the benefits.

There are some things to factor in. Even if a domain is worth $X,XXX it doesn't mean an end user will be willing or able to pay that for it.

Brad

Thanks,
Interesting concept and it does make sense. I'm just so use to product sales pages where you all out on your first go to try to create a desire and need for your product.

I guess I've wasted my 763 word email :lol:
Good learning experience.
Thanks once again.

 

[bmugford]

If someone you don't know sends you a 750+ word email selling something are you going to read it or just hit delete?

More people will read an initial email that is 2-3 lines long.

That is just the way I do it. I am sure others have been successful with other methods as well.

Brad

Thanks,
Interesting concept and it does make sense. I'm just so use to product sales pages where you all out on your first go to try to create a desire and need for your product.

I guess I've wasted my 763 word email :lol:
Good learning experience.
Thanks once again.

 

[SpareDomains]

Been successful with short and sweet pitches and longer pitches as you will find some categories of business understand domains more so you don't have to hard sell them as the name sells itself at first glance. Other categories of business domains may be foreign to them so a few lines educating them can work if you think it is needed. Good pdf I saw linked from dnjournal the other day http://www.domainanimal.com/domain-aftermarket.pdf which contains some good sales points for end users that don't get it. I customize my pitch based on who I'm talking to and if I think they need to be educated.

 

[glaxxon]

Even i agree with bmugford. The first thing i do when i see a sales page is delete it.
Unfortunately in this spam filled world we are tailored to do so.

The sales pitch only works when you know the user has interest. That is why you get sales pitches when you opt-in to a list. They know you are hooked and will read through so then you can throw it in.
Start short and to the point.
If they are looking to buy a domain then they might read your pitch but otherwise the busy one's or who haven't given a thought to buying a name would just delete it.

 

[Kate]

Fairly new to the world of domains registered this a while back after reading a ebook and I was told that this could potentially fetch low XXX- Mid XXX with end users by some people on this forum.

My advice: If you're new, make sure your domains are worth marketing efforts because newbies typically register bad domains.
I have already received solicitations from domainers, for domain names that are awful, I wouldn't take them for free... So you'll want to make sure you are pitching decent domains, otherwise you are wasting the time of end users, and yours... and this is is spam.
PS: do not use a domain that suggests you are impersonating a lawyer.

 

[stoppingfear]

I disagree. Choose a great sounding name to use for yourself (something domain-related, for example), pay <$10 to register it, then use Googles free Googleapps service to choose any prefix [email protected]/net/biz etc from which to send your domains from.

However, if you're talking about sending from an account [email protected] then yes, I agree it is not the best account for a business pitch to come from.

Thanks,
I'm going to be using [email protected]
Currently using horde as the mailing system however I'd prefer to use gmail. I'll try to configure the mailing to google mail more familiar with google mail.

If someone you don't know sends you a 750+ word email selling something are you going to read it or just hit delete?

More people will read an initial email that is 2-3 lines long.

That is just the way I do it. I am sure others have been successful with other methods as well.

Brad

So true, Really appreciate your help and experience else I'd be sending out 1000 words+ emails to potential end users.

Been successful with short and sweet pitches and longer pitches as you will find some categories of business understand domains more so you don't have to hard sell them as the name sells itself at first glance. Other categories of business domains may be foreign to them so a few lines educating them can work if you think it is needed. Good pdf I saw linked from dnjournal the other day http://www.domainanimal.com/domain-aftermarket.pdf which contains some good sales points for end users that don't get it. I customize my pitch based on who I'm talking to and if I think they need to be educated.

Thanks, With my niche being lawyers do you think they would have some prior knowledge of websites and domian names.
Looks like I'm going to have to retype my email.

Even i agree with bmugford. The first thing i do when i see a sales page is delete it.
Unfortunately in this spam filled world we are tailored to do so.

The sales pitch only works when you know the user has interest. That is why you get sales pitches when you opt-in to a list. They know you are hooked and will read through so then you can throw it in.
Start short and to the point.
If they are looking to buy a domain then they might read your pitch but otherwise the busy one's or who haven't given a thought to buying a name would just delete it.

Thanks for confirming it. I guess the short sales it is.

My advice: If you're new, make sure your domains are worth marketing efforts because newbies typically register bad domains.
I have already received solicitations from domainers, for domain names that are awful, I wouldn't take them for free... So you'll want to make sure you are pitching decent domains, otherwise you are wasting the time of end users, and yours... and this is is spam.
PS: do not use a domain that suggests you are impersonating a lawyer.

Hello,
I did get it appraised by some kind members of this forum in the apprasial section where they mentioned low XXX- Mid XXX more specifically 250-350. It is also appraised by estibot as $675(if I'm not wrong) but recently I check now it says $750 but I know estibot and automated evaluation system aren't the best or reliable just good for stats and ballpark.


Thanks everyone