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advice What to do with an underperforming domain portfolio

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moaela

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I had a real estate investing partner whom I bought out about two years ago. While dissolving the partnership, I also acquired just over two hundred domain names all of which are fully owned by me. At the time I had read up a little bit about domain parking and thought this was decent opportunity to make a little side cash.

Two years later, I've learned the obvious lesson that this is not so simple and needs more attention than I've put into it. I've sold a few domains but those that remain are parked at voodoo and have seen steadily declining revenue. I'd hate to abandon the portfolio but also don't want to maintain a portfolio that doesn't at least cover its hosting costs.

I'm curious whether there are services for hire that will develop a monetization strategy for my sites and then implement it for a share of any revenue that comes from their efforts. If so, what companies do this and does anyone have experience with them? Are these services more formal arrangements such as a legal partnership or are they just service providers that churn out cookie cutter sites. Are the fees in perpetuity or for some pre-defined period?

I'm ultimately trying to figure out the best path forward recognizing that the sales cycle is long and that partnering with a firm more experienced in this space would almost certainly be more successful than what I've accomplished on my own.

Thanks in advance for any advice you can offer!
 
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Well, either your porftolio is profitable, then you do not need any partnership or help .. it just generates pure profit.

Or it is not profitable (weak or bad names), and it is generating loss - then again, if you are fair to yourself or others, no partnership or help is really needed .. just drop the names. Never send good money after bad money (which means do not renew bad names, just because you have registered or bough them).

If you think development effort will save something, why not to get very good domain domain names, and make the same development effort on them - the results will be 100x better.

So imo drop the majority of the names and really keep just those which are good. This is what we all are doing. But before dropping anything, you can put them to appraisal section, maybe others will see some value which you do not see, and will inform you about it.

GL :)
 
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