Colors are powerful. In fact,colors are golbally recognized more than words and evoke powerful emotions.In some cultures,colors even have significant meaning(such as Red in China). Owning the right .com is someting many brands would love but only one can be lucky enough to own the domain. Below is a list of some popular color .com domains and information on the current ownership.
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https://dnd.com/popular-colors-who-owns-the-com-domain-name/