Someone in this forum thread: https://squadhelp.com/t/...hat-i-think-could-really-help-sellers/8913/17 counted that Squadhelp is mentioned 9 (!!!) times on every WLM sales page.
We put effort into attracting traffic to our WLM marketplace. Some probably even put money. Once we have traffic ... ALL potential buyers are then bombarded with SH advertising. If they click on any of the links, they land on SH homepage where they are encouraged to launch a naming contest (which is often a cheaper option than our premium names) or browse SH premium marketplace (larger pool). Even if they open a chat window to simply ask a question, there's a video that explains how SH works (naming contest, premium domain marketplace, branding consultants). This creates a high risk that potential buyers will drift from our WLM to SH and will spend their money there.
I believe it would be a good idea to add automated affiliate links to ALL links leading to SH. In case of a sale (any kind of sale that is not directly beneficial to us) reward should be a percentage of SH profit. This way if we bring traffic to SH and it results in them earning money, at least we are somewhat compensated.
@Grant, what do you think?