NameSilo
Bob Hawkes

A Visual Look At Domain Name Lander Options

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By Bob Hawkes, Apr 29, 2021
?

Do you plan to use the new buy-it-now Afternic landers? You can select up to 2 options

  1. No I am keeping the legacy make offer ones.

    3 votes
    4.3%
  2. I do not use Afternic.

    15 votes
    21.4%
  3. I plan to move a few of my Afternic listings to the new landers.

    30 votes
    42.9%
  4. I plan to move about half of my Afternic listings to the new landers.

    10 votes
    14.3%
  5. I plan to use the new landers for all my Afternic listings.

    10 votes
    14.3%
  6. I am moving landers from other providers to Afternic as a result of the new landers.

    11 votes
    15.7%
Multiple votes are allowed.
Total: 79 vote(s)
  1. Bob Hawkes

    Bob Hawkes Top Member NameTalent VIP Gold Account Trusted Blogger

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    Unfortunately by the time I got around to considering this (also suggested by someone privately) it was beyond my edit window on the poll. Sorry I did not think out all of the options properly. I should have foresaw this one, as in the past for the most part I used Afternic but not their landers much.

    Although since Afternic is owned by GoDaddy, it is not really that two different companies are involved.

    Bob
     
    Last edited: Apr 30, 2021
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  2. FMy

    FMy NameRobin.com Gold Account

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    Very useful info. @Bob Hawkes

    I was wondering though, how many here use their own self hosted custom landers?

    As I see it, not every domain name demands the same type of information, presentation etc. even for a landing page.
    Can you please point me to any available stats related to custom landers vs. the landers provided by Afternic, DAN, Sedo etc.?

    I'm planning to move at least some of my domains to custom landers, but not yet sure how that'll impact the sales. I'll still list them everywhere and may be even place some links to those listings from my custom lander - just in case any potential buyer prefers their payment method.

    Looking forward to anything you can provide in this regard.

    Thanks a lot.
    --------
    Fayaz
     
    Last edited: Apr 30, 2021
  3. Bob Hawkes

    Bob Hawkes Top Member NameTalent VIP Gold Account Trusted Blogger

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    I'm afraid that I don't have any statistics on this - can anyone else provide information?

    Anecdotally, @barman indicated on social media recently that his 3 highest offers came from names that he did not have a traditional for sale lander at all, but a service with a one page site, if I recall correctly.

    I think the success of your own landers is only partially their effectiveness in presenting the names. To get a customer to go through with a purchase, they need to have confidence in that step. Some combine their own landers with closing of the sale via lead to Escrow, DAN, Epik, Sedo, etc.

    Some time ago (edit link: https://www.namepros.com/threads/incognito-domainer.1212182/) @MapleDots indicated had switched from conventional for sale landers (his own in his case) to not indicating the name was actively for sale. There may be some psychology around preferring to deal with someone not actually actively promoting the name. A few names that I never got around to getting landers up in first few months did get interest/offers simply from the default 'contact the owner' setting at Epik.

    Anyway, back to your central question. Has someone done an A/B sort of test using partly custom done landers vs one of the big marketplace landers, and if so what were the results?

    Thanks in advance,

    Bob
     
    Last edited: Apr 30, 2021
  4. marijuanadomain

    marijuanadomain Established Member

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    lipstick on a pig----yea...all the landers are trying to make it "nice"
    making superficial or cosmetic changes to a product in a futile effort to disguise its fundamental failings.


    JUST MAKE THE SALES AND THEN WE CAN TALK!!
     
  5. 1Darko

    1Darko Top Contributor VIP

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    Great article Bob - thank you very much!

    You mentioned Uniregistry and I added a lander of one of my domains to show how it looks since Uniregistry is a GoDaddy brand too. I think that not all of the namepros members are aware about this.

    upload_2021-4-30_23-14-41.png
     
  6. aleksandrpet

    aleksandrpet Established Member

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    Thanks Bob, I read it with interest as always.
     
  7. Keith DeBoer

    Keith DeBoer BrandableInsider.com PRO VIP ICA Member

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    Simple and clear, Thanks Bob!!
     
  8. Bob Hawkes

    Bob Hawkes Top Member NameTalent VIP Gold Account Trusted Blogger

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    Thanks for the Uniregistry lander, @1Darko - they look very elegant in my opinion.

    Here is an example of a Sav lander (finally got around to listing a name there).
    savScreenshot.png
    If others want to add to the discussion a lander not covered (with one of your own names) please feel free to do so.

    Might be nice to see examples of landers from the brandable places?

    Bob
     
  9. biggie

    biggie GreenFriendly.com VIP ★★★★★★★★★★

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    Hi

    i still prefer ppc pages, simply because landers don't pay, unless you get a sale

    but had to give @Bob Hawkes some props for putting something together, that i liked

    :)

    imo...
     
  10. Catalyst01

    Catalyst01 Established Member

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    Another interesting article by Bob. I love Dan for its simplicity and the flexibility in terms of background. Their landing page creates opportunity to add a short marketing write-up to promote the domain. Namesilo employs similar strategy. Apart from the fact that you are free to use your own choice background image, you can also integrate your promotional write-up to the landing page. That I find quite interesting, too. @Bob Hawkes I was just wondering if you could look into the area of sales and landing pages and identify which of the landing pages performs better or appears to have better sales prospect. For example, there are several landing pages to chose from on Sedo. Would you say that the choice of a landing page also impact on the kind of patronage you get or they all have the same effects on buyers psyche? Thanks
     
  11. Bertrell

    Bertrell Top Contributor VIP

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    From Daaz.com. Desktop & mobile.

    daaz_guiltyaf_com_desktop.png daaz_guiltyaf_com_mobile.png
     
  12. Domain_savvy

    Domain_savvy Established Member

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    Once again thank you Bob, appreciate your efforts on this.
     
  13. barman

    barman Top Contributor VIP

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    It's true. My 3 largest sales and the highest offer I've ever turned down (which would have made it my 4 largest sales) were from simple landing pages with just an email address.

    I don't know why this is the case but there has to be some psychology behind it.

    Do people see a "for sale" page and immediately get turned off by the price (if there's a BIN)? Or do they see the price and decide to go "price shopping" for names in the same range? Maybe by seeing the name "for sale" they think it has been "shopped around" and if no one else has bought it yet, why should I?

    With simple email-me-only landers, I at least get to have a conversation with the interested party. My contact info is in the email signature. They see that I'm a real person they can look up, not some nameless entity without a face. Maybe then they believe they've uncovered a gem that hasn't been "shopped around"
    and want it more?

    I don't know.

    I think BIN landers of any type are good for the sub 5k, maybe $10k range. But for names you want to shoot for the moon on, I'm partial to simple, customized "not for sale" landers
     
  14. Trailer.Tarot

    Trailer.Tarot New Member

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    You da man, @Bob Hawkes . Bookmark, download, read, reread. ❤️
     
  15. shah247

    shah247 Established Member

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    sorry, come again? I didn't get your point.
     
  16. Charybdis

    Charybdis Established Member

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    I like the landing pages of Alter.com the best, and the commission is only 10%. Maybe you could include them in your list.
     
  17. Bob Hawkes

    Bob Hawkes Top Member NameTalent VIP Gold Account Trusted Blogger

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    I agree that the Alter landers are very strong with nice professional look and good depth. I can't edit the article, but have included the top part of an Alter lander for one of my non-premium Alter listings below. When I wrote the article, Alter were just showing premium brandable names, and I had not included landers from any of the brandable platforms.

    Now that Alter is a hybrid platform, agree including makes sense. Below is for a non-premium listing. The owner can alter the first sentence of the description, the applications shown in the description, the font and colour of the logo, and the categories and keywords.

    The lander extends lower, with additional information and an inquiry form. It also has mock-ups of how the name looks on business cards and a mobile web display. Owner can specify payment plan option.

    Thanks for suggestion to include an Alter landing page.

    Bob
    ExcellasInclChat.png
     
    Last edited: May 30, 2021
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