Results of my Test on 2nd click landers

[thegeekguy]

I recently change all my landers ( all my domains) to 2nd click landers thinking I could influence or increase RPC or CPC.

This resulted to a slightly lower CTR by 1% to 2%.

Anyway I did this for a few days and saw no increase in RPC or CPC in fact my average RPC or CPC went down.

 

[decades80]

When I set the DS account to 1 click, the revenue went up by 80-100%. But it really depends on domains. There is no absolute rule. My portfolio simply works better on DS with 1 click Atlas. CTR is a magnitude higher than with 2 click Atlas.