As I had posted on 3/21 on the brand coversation and also the dilutive nature of new gTLD's such as the
highly brandable .WEB on the yet-to-be-established ".TV"; :gl:
The term "TV" itself ... is 20th century, IMHO. :red:
Thanks,
Jeff
And as I responded. WEB hasn't been used in my circles since about 1997. In fact, I would say that NET is more universally used than WEB... I don't suppose you like .net either?
I will further add that TV will not go away as a term in my lifetime because it refers to :
"....a widely used telecommunication medium for transmitting and receiving moving images, either monochromatic ("black and white") or color, usually accompanied by sound." This is generic enough and has a supporting etymology.
Will any old page make it? A lot depends on how Google/Facebook/Semantic search tools evolve (this is the one TV domain name I want to create my marketing trifecta). TV will fit in because it will be more about BRANDS and Marketing CHANNELS... unless it doesn't
... but that's not your argument. Your argument is as deep as the three letters!! Your opinion is based on the fact that you believe that people will see .TV and think old/crappy and see .WEB and think ooh/shiny shiny.
I would actually stand up right now and say 14 years of going sideways is worth MORE than 14 years of fighting about whether you should even exist. The "web" is changing and ".WEB" is too late.
I'm not fooled into believing that .TV is the saviour of domaining.
I am convinced that getting a heavily searched, highly brandable 4 letter word on a 10yr+ TLD for Regfee is worth it because it IS the last time it will ever happen. I couldn't even get a decent four letter word dotME! I could find a dotMOBI at this point, I suppose but the whole notion of that platform was doomed from day one.
As much as everyone hates .TV's premium structure... the notion of premium will exist with EVERY single attempt to launch anything new because without that guaranteed revenue who the hell is going to take on the risk of a new gTLD?
I believe in 10 years, this will all be moot.
BUT BACK TO TOPIC:
An auction is an auction and I don't think the reserve price should be anything that we care about. I don't believe it makes sense to stake the value of your portfolio on the results of an auction UNLESS you have the same keywords in singular/plural maybe.
What you own you will need to find an end user for... or an end user will find you... or a domainer. The only fallout from not hitting reserve would be that some domainers might hedge... but are you really looking for a domainer 2 domainer market?
Why not focus on what makes your domain worth something?
If you just bought because, well, it seemed like a deal then you're still going to be holding the domain in a year regardless of the auction results.
This is worse if you look at the previous "renewal" fees as the "problem" and why they DIDN'T get registered. I read things like.... "Wow what a great domain you should sell it to company XXX...." well company XXX has a yearly budget for advertising that has SIX zeros - a renewal of 3 zeros is nothing IF THEY WANTED IT.
Apparently they didn't.
A three zero sale does look more compelling for an end user if they are just a smaller entity with a significantly smaller budget. The lucky/clever/smart probably bought for that "middle market"... didn't NEED the domain but could afford 4-5 zeros on a one off. A prior renewal of $10,000 just mean that they tagged it with a renewal of $10,000. No one registered it because it wasn't anything they were interested in. Some TM's sat there because UDRP is now so successful.
But back to the reserve - all less than $5000.... some are at a $1000. What's more disappointing? A no sale at $1000... or a sale at $600?
And why do you care?
When you play poker... it's better to focus on the cards you hold than to guess what others have.
In 2001 a Picasso failed to sell:
BBC News | ARTS | Picasso portrait fails to sell
Anyone care to look at what that did for sales of art in the last 10 years? I don't think it went down.. No.5 took 140 million just 5 years later. Not making reserve is irrelevant IMHO.