New display on GoDaddy when searching for names that are in Afternic

Discussion in 'Domain Industry News' started by Nat Hunt, Jan 13, 2018 at 11:41 PM.

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  1. Nat Hunt

    Nat Hunt Business Member Business Account VIP

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    It looks like GoDaddy has rolled out a new display when you search for names in their search bar. I think it only applies to names that are in Afternic, and maybe GD Premium.

    gd.png

    I think I like it. They're trying to sell the name by quoting their own estimated value and making some automated points about the name on the right.

    They should be able to tell real quick if it's helping or hurting sales rate.
     
    Last edited: Jan 13, 2018 at 11:43 PM
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  2. anantj

    anantj Active Member VIP

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    I actually think this is a bad idea. This will cause end users to quote this and lowball domains that are worth more than the random automated (and opaquely generated) valuation. For example, a domain that is valued at ~$1600 has received offers much more than that. Now, an end user can very easily and naively come back and point out to this number and try to lowball the domain
     
  3. Premiums

    Premiums Active Member VIP

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    I think it was my idea:-P Godaddy should hire me :xf.wink:

    e.g.: "buy now" landing page for one of my domains))
    upload_2018-1-14_11-32-47.png
     
  4. wwwweb

    wwwweb Top Member VIP

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    There is a huge flaw, if you have any set with make offer, it is giving an appraisal
    which has no bearing.

    So if o had cryptorate.com set with make offer, and $1000 min at afternic, it would show $1000 min make offer, and appraisal
    say $1900. Given this name sold for $99000, if a buyer saw this they would
    never want to pay $99000.

    @Joe Styler get rid of appraisals on make offer domains, you are implying something that is inaccurate. Trying to fill in the blank, with an untrue number.
     
  5. platey

    platey Active Member VIP

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    It can work both ways

    It can also educate the public that domains are valuable and worth much more than the £12 they are bought for which should increase the value of offers received on domains and if an offer is received that matches the gd valuation it tells the seller effectively where the buyer found the name but the seller only has to say to potential buyer I have turned down bigger offers than that valuation or that the seller isn't prepared to sell it for that and it's sellers perogative to decide if and how much they sell their domain for etc

    I personally wouldn't mind a valuation like that by my domains when clicked on etc

    But that's me
     
  6. wwwweb

    wwwweb Top Member VIP

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    It is portfolio specific, if you are selling recent reg names it helps, ages keyword types it hurts. No clear path to victory here, but they should not have an estimated appraisal beside make offer domains, as they are implying fill in the blank with the given number.

    Many of you have sold those afternic $2-5k domains, most of those are coming in the $1-2k range, last thing you want is an end user second guessing their buy.
     
  7. Haroon Basha

    Haroon Basha Business Member Business Account VIP

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    Godaddy estimates are unreliable one and one should not take it seriously. For example a vague name like foodxpq it gives an estimate of

    foodxpq.com
    [​IMG] Estimated Value: $979

    Do you think any sane person will buy it for $ 979?
     
  8. Arca

    Arca Active Member VIP

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    Estimated values and sales prices lower than BIN should not be displayed. The lowest number should always be the buy now price.

    The aim should only be to build value, not to detract value by providing numbers that suggest that the domain is priced "above average".
    gd.png

    Indicating that "Smart" and "Nut" have average sales prices of $2,082 and $1,879 respectively makes it seem like a reasonable price (in line with market value established by past sales) for this domain would be $1,999, so $4,999 appears to be about 150% above the market average for a domain with these keywords.

    The value of one keyword in a domain often has little implication for the value of a two keyword domain. A great keyword paired with a mismatching or low-quality one has no value at all, while a great two keyword combination can have a value that vastly exceeds the average sales price for either keyword.
     
  9. Arca

    Arca Active Member VIP

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    waste t.png BIN is more than 10,000% higher than average sales prices for these keywords - how does that make it "great"? ("why it's great" doesn't seem fitting here). It's also makes $194,888 seem very overpriced.

    insurance.png
    Same as above. If BIN vastly exceeds average sales prices these "comps" are of no help.

    consumer.png
    This domain has a BIN of $94,888 off GD, so the estimated value of $4,325 and "consumerfinancing.com: (same name, different extension) sold for over $6,600" is not going to be of much help.

    Also, if consumerfinancing.com sold for over $6,600 in another extension, why is GoDaddy's estimated value of the .com just $4,325? Shouldn't the .com have an estimated value higher than what the same domain sold for in another extension? The info given here is contradictory from a domain value standpoint.

    tm.png GD probably shouldn't indicate "why" trademark infringing domains are great.
     
    Last edited: Jan 14, 2018 at 8:06 AM
  10. wwwweb

    wwwweb Top Member VIP

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    Basically they are saying every domain is worth $1-$2k.

    Valuations when it comes to domains is one of the hardest commodities in the world to put a price on. I know many godaddy afternic buyers are already taking a leap of faith when they decide to upgrade, this is not going to give them the confidence to spend, if you are telling them they are paying more than the estimated value.

    If I went to buy a lawnmower at Home Depot for $5000, and they said it’s worth $1500, why would I buy it?

    Somebody dropped the ball here, a few simple lines of code can fix this, otherwise it will cost clients sales, and godaddy commission revenue.
     
  11. wwwweb

    wwwweb Top Member VIP

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    I have sold worse for more
     
  12. tonyk2000

    tonyk2000 Business Member Business Account ★★★★★★★★★★

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    Endusers do trust GoDaddy. In other words, enduser trust anything what GoDaddy says. Proof: once I had a sale on non-GoDaddy/Afternic markeplace, the buyer had issues with his credit card being rejected and wrote an angry email to myself and the marketplace stating that he will soon complain to ICANN and(!) GoDaddy. The domain was not regged with GoDaddy btw.

    Now, how will enduser react if their trusted supplier (GoDaddy) shows them 2 different prices on the same domain? I bet the user will be "lost". He will then start asking questions.... to whom? To first line chat support that is trained to copypaste only? HOW WILL THIS HELP TO HAVE MORE SALES???

    GD should shut this experiment down and ASAP.

    As a curiosity, I checked a number of GoDaddy-owned domains that are presented on the first page of their namefind dot com portfolio. All domains I checked so far are either "appraised" with higher values in godaddy.com search results or not appraised at all (an output is almost identical as before).
    I am wondering why is GoDaddy so shy to show appraisals on some domains THEY own, if searched on godaddy.com?
     
  13. Mister Funsky

    Mister Funsky Active Member VIP

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    Very valid points made above...consumer/end user trust is high with respect to gddy...so if a name is wrongly 'appraised' by their bot, it will damage domainers to no end.

    The answer is simple. Leave it up to the domain owner via checkbox if they want any automated appraisal to show on any name(s) that is offered for sale.

    Edit: After a couple year absence from gddy, I just signed up again for domainer club as I had intended to start buying from auctions again. If they do not remove and/or allow us (domainers) to have the option to show or not, I will be calling my cc company to get a refund.

    I appreciate having the tool for reference and past sale info but it can cause issues if not handled properly.
     
    Last edited: Jan 14, 2018 at 12:59 PM
  14. Arca

    Arca Active Member VIP

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    Most of GoDaddy's portfolio seems to be priced above GoDaddy appraisal values, hence the appraisal value is not shown. If they thought their own appraisal tool was accurate they would price their own portfolio accordingly, to a T. By pricing their own portfolio significantly higher than their own appraisal tool indeed indicates that it is worth they indicate that their domain value tool is undervaluing domains.
     
    Last edited: Jan 14, 2018 at 12:43 PM
  15. AbdulBasit.com

    AbdulBasit.com AbdulBasit.com AbdulBasit.com PRO VIP ★★★★★★★★★★

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    What I have noticed is that if I have BIN of more than their valuation (which is usually in low 4 figs), then they don’t display their “estimated value” which is good sign for domain sellers. If it was going to show the estimated value for all domains, then for sure the sales would have been going down for all of us.
     
  16. Arca

    Arca Active Member VIP

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    GoDaddy's BIN prices are pretty consistently way higher than the GoDaddy domain appraisal tool. They believe in the appraisal tool to the extent of using it, or parts of it, to present premium domains, but they don't believe in it enough to price their own domains accordingly. Some examples from GoDaddy's portfolio:
    Screen Shot 2018-01-15 at 1.46.19 AM.png Screen Shot 2018-01-15 at 1.46.30 AM.png Screen Shot 2018-01-15 at 1.46.44 AM.png Screen Shot 2018-01-15 at 1.47.10 AM.png Screen Shot 2018-01-15 at 1.45.10 AM.png
    All these domains are owned by GoDaddy. I don't think showing end-users that they price their own domains way above their estimated value is going to help them sell. If anything, this tool just shows end users that these domains are overpriced.
     
  17. Arca

    Arca Active Member VIP

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    They still show average sales prices for the keywords in the domain, from which the buyer will deduct which price range the domain should be priced in. See the smartnut.com, wastetreatment.com, insureancefirst.com examples I posted above.
     
  18. tonyk2000

    tonyk2000 Business Member Business Account ★★★★★★★★★★

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    GoDaddy is a large company, with many departments. I guess that the department who developed appraisal tool has its own interests / productivity criterias, as well as any other department. By showing two different values - even if the appraised value would be higher if shown - they are doing harm to aftermarket sales dept.

    I wish GD could use this "tool" exclusively where it is was originally intended for - to help younger domain investors to spend their $$$ as fast as possible on expiring auctions. Indeed, younger investors are not yet able to correctly valuate domains and they do trust "expected sales price" predictions as it comes from GD with this tool, so they will have $$$ lost more fast. No problems with this. It is what the appraisal tool was orginally intended for (imho). Wasn't it confirmed right on this forum that domains listed in "Expired Domain Auction Inventory" newsletters (with Auction Price / GD Valuation / End Date fields), which are sent by premier services reps, are receiving a lot more bidding activity after being included into the newsletter? So, let it be so. Let the younger investors learn their lessons this way. BUT, GoDaddy, please do not let your appraisal bot destabilize enduser sales market...
     
    Last edited: Jan 14, 2018 at 1:11 PM
  19. tonyk2000

    tonyk2000 Business Member Business Account ★★★★★★★★★★

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    I am sure that after checking halloween savings from my (non-US) IP it did not show any valuation. So the results may be geo-specific or browser specific, and/or also depending on a number of queries or spying cookies. Which only complicates the picture which is by itself not clear at all.
     
  20. Arca

    Arca Active Member VIP

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    I looked those up with GoDaddy's own appraisal tool simply to compare how GD price their own portfolio and how their own appraisal tool values the same domains (big difference). The appraisal tool, which is not just the estimated price, but other comps too, have become the foundation for GoDaddy's "new" presentation of Afternic/GD premium listings. When so much weight is put on this data, GD should take greater care to ensure that under no circumstances will their estimated value or "why it's great" bullet points undermine seller's asking price by presenting data that devalues the perceived value of the domain in the eyes of the end users considering to buy the domain.
     
    Last edited: Jan 14, 2018 at 1:23 PM
  21. xynames

    xynames Established Member

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    I just set a BIN on a domain couple days ago ago and on the GDiddy site that BIN is not even appearing but the much lower GD appraised price is appearing.

    Perhaps once the domain is Afternic fast transfer listed - seems to take a while again these days -
    https://www.namepros.com/threads/pr...rt-problems-here.1006373/page-22#post-6451754
    the appraised price will disappear.
     
    Last edited: Jan 14, 2018 at 1:23 PM
  22. AbdulBasit.com

    AbdulBasit.com AbdulBasit.com AbdulBasit.com PRO VIP ★★★★★★★★★★

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    Now that's not good sign. Then it's better to remove their useless estimated value tool. If they keep showing valuation for high priced domains, this will significantly reduce the sale of such range of domain sales. As they're in testing phase, hope they get rid of this crappy valuation.
     
  23. AbdulBasit.com

    AbdulBasit.com AbdulBasit.com AbdulBasit.com PRO VIP ★★★★★★★★★★

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    If you add or change the BIN price, GD usually take few days (which isn't good) to show up while searching at GD... at least for my domains...
     
  24. Acroplex

    Acroplex Top Member DomainGang.com PRO VIP ★★★★★★★★★★

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    Do you think the upcoming WHOIS masking by GoDaddy is a coincidence? Of course not.

    GoDaddy wants those interested in domains registered with them to use their brokerage services to acquire them. Good luck, especially for a novice, to find out the contact info of a domain using third party tools, eventually, now that DomainTools - an industry standard - will suffer in that respect.

    Domain owners that value their portfolio should seek better options, both for registering and selling their domains through.
     
  25. Brand Consultants

    Brand Consultants Business Member Business Account

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    @Joe Styler -

    This is terrible. Please remove this auto appraisal from showing up.

    The prices are way too low and feeding into the hands of cheap end-users.
     

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