- Impact
- 19
During the presentation of Apples new mobile ad network iAd Steve Jobs claimed:
"On mobile, search hasn't happened. People aren't searching on their phones. People are spending their time in apps."
“The average user spends over 30 minutes every day using apps on their phone. If we said we wanted to put an ad up every 3 minutes, that’s 10 ads per device per day. That would be 1b ad opportunities per day.”
If people "turn to targeted apps to find answers", what are the chances this will overtake computer use in general, thus making keyword domain names obsolete?
"On mobile, search hasn't happened. People aren't searching on their phones. People are spending their time in apps."
“The average user spends over 30 minutes every day using apps on their phone. If we said we wanted to put an ad up every 3 minutes, that’s 10 ads per device per day. That would be 1b ad opportunities per day.”
If people "turn to targeted apps to find answers", what are the chances this will overtake computer use in general, thus making keyword domain names obsolete?