Domain names are powerful, unique and a really great marketing tool!
Here's how they are beneficial in marketing:
Options - Domain names allow for a lot of options. Sending and getting people to visit something is not easy, but domain names have been around now since 1985, so people know by seeing them that they will be visiting a website. That is powerful by itself. With smartphones and computers in so many places, it is very easy for people to access a website.
Domain names and tools that work with them, provide unique tracking that TV and print advertising for an example doesn’t allow. Tracking conversions. Using a specific domain name in certain campaigns will allow you to track its performance, location, in and outs of the website and much more. Running a TV ad with a phone number is ok, but running a TV ad with a specific, catchy domain name can be very valuable just based on the data you can collect due to people visiting the domain name used in the ad.
Memorable - People are busy, have a short memory span and forget just about everything! That is why billions of dollars each year are spent on advertising.
Organic - Billions of searches are done on the internet every single day.
Stand Out - Premium domain names can stick out! Candy.com is a premium domain name that sticks out! BobsCandyStore.com not so much! Candy.com is a brand by itself. It’s a highly searched term (candy) with no branding/advertising/marketing done by the owners of Candy.com!
Match it - Taglines are something that should be owned as a domain name! Why? Because it makes sense. They can be used in an ad that displays your tagline. Think Nike and its famous “Just Do It” tagline. They own JustDoIt.com and it would simply make sense in an ad to consumers!
Value!
There are numerous advantages that comes with an advertising via domain names.
The complete article and the description on each of these topics may be found here
Here's how they are beneficial in marketing:
Options - Domain names allow for a lot of options. Sending and getting people to visit something is not easy, but domain names have been around now since 1985, so people know by seeing them that they will be visiting a website. That is powerful by itself. With smartphones and computers in so many places, it is very easy for people to access a website.
Domain names and tools that work with them, provide unique tracking that TV and print advertising for an example doesn’t allow. Tracking conversions. Using a specific domain name in certain campaigns will allow you to track its performance, location, in and outs of the website and much more. Running a TV ad with a phone number is ok, but running a TV ad with a specific, catchy domain name can be very valuable just based on the data you can collect due to people visiting the domain name used in the ad.
Memorable - People are busy, have a short memory span and forget just about everything! That is why billions of dollars each year are spent on advertising.
Organic - Billions of searches are done on the internet every single day.
Stand Out - Premium domain names can stick out! Candy.com is a premium domain name that sticks out! BobsCandyStore.com not so much! Candy.com is a brand by itself. It’s a highly searched term (candy) with no branding/advertising/marketing done by the owners of Candy.com!
Match it - Taglines are something that should be owned as a domain name! Why? Because it makes sense. They can be used in an ad that displays your tagline. Think Nike and its famous “Just Do It” tagline. They own JustDoIt.com and it would simply make sense in an ad to consumers!
Value!
There are numerous advantages that comes with an advertising via domain names.
The complete article and the description on each of these topics may be found here
