Domain names are vital to businesses, brands, marketing and so much more! One thing that so many companies fail to understand is the extreme power generic domain names hold.
People naturally go to a search engine and type “movie tickets” when they are interested in them. It’s a familiar term to them, easily remembered and relates to what they are looking for. The term “fandango” is not something naturally known/typed, unless the brand is known due to advertisement in some fashion.
Read MoreJust like soda brand A&W uses RootBeer.com. Just like DS Services Of America owns and uses Water.com! Just like how Royal Bobbles owns and uses Bobbleheads.com. Just like how Salesforce owns a slew of premium domain names like Data.com, Desk.com, IQ.com, Einstein.com and many more! Melville Candy Company spent $3 Million to purchase Candy.com and went from a relatively unknown candy company to a world wide recognized brand...
