Dominion.Domains

Verisign's massive .COM/.NET marketing effort

Located in General Domain Discussion started by Premium gTLD, Oct 23, 2015.

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  1. Premium gTLD

    Premium gTLD Established Member

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    Anybody else notice the renewed marketing effort of Verisign to push .COM & .NET registrations?

    In addition to offering registrars like NAME.COM big incentives (see e-blast image from Ethan Conley below), Verisign is reportedly running a seven figure traditional media blitz on TV and online to remind people not to forget about .COM and .NET domain extensions.

    [​IMG]


    Nice to see the huge campaign. Wonder why they feel compelled to spend all that money to promote .COM and .NET? Oh wait, here's why... donuts.domains
     
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  2. JB Lions

    JB Lions Lounge Gear Connoisseur VIP

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    It's what companies are supposed to do, market. If these new gtlds were better at it, maybe their numbers would have been better. They're doing TV and stuff while others are getting grown men into purple tights and handing out tacos.
     
  3. googli

    googli Established Member ★★★★★★★★★★

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    Verisign has eaten our flesh for decades. They have charged $6-$9 for services which should not cost more than $1 (IMO). They are spending all this money because the .com/.net registry is a cash cow, literally. When you have a worldwide monopoly over a product with minimum 800% profit margins for decades, you will throw some cash to maintain it.

    Good to see them scared for a change.
     
  4. RU

    RU I'm out of domaining. ~Russel VIP

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    this is not cheap...
    $8.88 WITHOUT PROMO CODE -> Uniregistry .com
     
  5. WatchDogue

    WatchDogue Active Member VIP

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    The post was quite informative, in particular the various link pages throughout the donuts blog.
     
  6. ecalc

    ecalc Top Member VIP ★★★★★★★★★★

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    Verisign SEC Form 10-Q reports show lower sales and marketing spending in the most recent quarter (ending 30-Sep-2015) compared to the previous quarter (30-Jun-2015), the year ago quarter (30-Sep-2014) and the 2-year ago quarter (30-Sep-2013).

    Sales and marketing expenses
    30-Sep-2013 $22,900,000 (9% of revenues)
    30-Sep-2014 $24,304,000 (10% of revenues)
    30-Jun-2015 $24,329,000 ( 9% of revenues)
    30-Sep-2015 $20,966,000 (8% of revenues)

    source:
    https://investor.verisign.com/results.cfm
     
  7. Premium gTLD

    Premium gTLD Established Member

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    Will be very interested in seeing Q4 2015 / Q1 2016 numbers
     
  8. googli

    googli Established Member ★★★★★★★★★★

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    These submissions are of entire Verisign business, not just their registry business. Weather or not the marketing efforts in registry business has increased, there is no way to know. And most of the "marketing effort" (as meant by OP) is in terms of incentives, discounts and other things. Which rather than reflecting in marketing expenses, reflect in revenues, operating expenses etc. etc in the balance sheet and regulatory filings.



     
  9. JB Lions

    JB Lions Lounge Gear Connoisseur VIP

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  10. googli

    googli Established Member ★★★★★★★★★★

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