<Key.Words> vs. <www.Key.Words> vs. <KeyWords.web>

[Cool.Ventures]

I don't even include the .com because the good ones are long gone.

Key.Words pros:

• Shortest (many sub-benefits)
• Most attractive looks in every medium of advertising
• Better for SEO as the keywords are separated and real words

Key.Words cons:

• Saying "key dot words" sounds awkward compared to key words dot web
• No ".web" or ".com" may require the prefix www. which is cumbersome to say in order for people to know it's a URL.
• Could easily lose visitors to the .com version for a few years to come, but ditto for .web*

KeyWords.web pros:

• Saying keywords.web sounds better
• No need to add anything to inform it's a URL

KeyWords.web cons: (similar also to .com)

• Longer (many sub-disadvantages)
• "keywords" without any separation between the words looks awkward especially if all lowercase
• Hurts SEO due to no separation of the keywords forming one non-word
• Doesn't look as good as Life.Tips in publishing

*.com visitor loss cold reverse in the long run if new gTLDs takeover .com. (see new discussion I just posted on this)

Which do you prefer and why?