discuss (Ex) NiceCar.com vs Nice.car

[kaffekoppen]

Lets say both where undeveloped:

NiceCar.com vs Nice.car

1. Who wins, and by how much?
2. Will it always stay the same?
3.Who wins the seo-battle for those two keywords? Will they be able to stand toe-to-toe.

(I know the .com will win today. But the question is for how long, and by how much)

 

[ZapNano]

Nicecar.com= nicecarcom
Nice.car= NiceCar

 

[DomainPluto]

I like NiceCar.com... Just my 2 cents

 

[Ategy]

.com IS KING AND IS STILL THE PREFERRED EXTENSION

Just like many believed UPPER CASE was and always was going to be the preferred case?

 

[Ategy]

1. Who wins, and by how much?
2. Will it always stay the same?
3.Who wins the seo-battle for those two keywords? Will they be able to stand toe-to-toe.
(I know the .com will win today. But the question is for how long, and by how much)

1- Today it really depends on the specific domains you're looking at. The one super important factor most people here have forgotten is cost/price. Today in Oct 2016 .com is still the preferred .. but if acquiring the .com is going to cost you $40,000 versus a standard gTLD registration at $10-$40 then the gTLD option might be the better one. Conversely, if buying the .com is only going to set you back up to a couple hundred dollars (or especially just a $10 hand-registration) while the gTDL you're looking at is a premium, then .com is a the brainer choice. If the medium term price points (including renewals) are about the same then .com is still the way to go.

That being said .. I think in the majority of cases today in 2016, the more expensive option for something decent will actually be in the acquisition of a good .com, so I wouldn't automatically say go with .com .. it really depends on the specifics.

2- No (and yes). As much as old school domainers with 20,000 .com's don't want it to be true, there will be a point where gTDL's do reach a certain critical mass in the public eye. 3 years ago I was one of the very few saying driverless cars were 7-8 years away, and everyone said I was crazy .. yet here we are now .. with driverless cars just a few years out. I think the rise of gTLD's will be the exact same thing .. with good .com taken, people will turn to much better gTDL's .. it won't be everyone, but it doesn't need to be. Just the other week I saw a medium sized business flash a 3 L .co at the end of their TV ad. As this happens more and more we will see a snowball effect pushing towards better gTLD awareness. When that happens new businesses will turn to better shorter gTLD's instead of the only available .com's.

At that point I think it will STILL be the same value judgement I mentioned above for your first question, but the decision based on price point where you'd go for .com before gTLD will be shifted much further towards the better (left of dot) gTDL (not completely though .. just closer than it is now .. .com will be strong for many many many years .. which ironically is why it could be too expensive an option).

3- Theoretically everything left of the dot is supposed to be the same, so hippo.com, hippo.org, hippo.co and hippo.pet are all supposed to be the same in terms of SEO. Some say age might be a factor so getting and aged hippo.com MIGHT beat out on a new hippo.pet. So unless you have access to Goggle's search algorithms, there is no real way to know for sure or how much a difference it makes.

IMPORTANT: .com is NOT king ... CONTENT IS KING! Never forget that. At the end of the day your actual domain is an ever diminishing factor in organic search. Although it is a big factor if outside marketing/branding is important to the business. Remember the so called "radio test" .. whatever the domain, your goal is that if someone hears the domain on a radio ad, they should remember it the next day (if you're looking for more than just search engine traffic).

What I'm not sure of however if left to right spanning the dot is the same. Meaning that nicecar.com and nicecar.car are "supposed" to be the same, but it is conceivable that nice.car is just equal to nice.com (although I doubt it). I'm also pretty sure that in Goggle's fight to keep searches relevant, it's only a matter of time before they do start using right of dot relevance as a factor (if they haven't already).

WARNING: While I do think gTDL's will become more and more relevant sooner than most might think .. I do NOT thikn all gTLD's are created equal. For your specific example, there is a problem in that I think there's actually going to be at least 4 gTLD's for the auto industry: .car .cars .auto and .autos .. mind you one could argue the same problem with nicecar.com nicecars.com niceauto.com and niceautos.com .. but for some reason I think split TLD's will be more confusing (don't ask me why .. it's more a gut feeling). And there are other factors in what I feel is a very wide range of value of the various gTLD's that would likely take a book to explain.

So to sum up .. unfortunately at the end of the day I don't think anyone can truly tell you which is better for for you ... as it totally depends on your budget and the scope of your intended business. It also depends on Google's secret and constantly evolving search algorithms .. which nobody really knows about for sure (or at least nobody who is actually going to tell you .. lol).

But as I've said before .. all this is just this relatively new domainer's 0.00003 bitcoins worth .. so take it with a grain of .SALT!

 

[Bullock]

Google Search results:

nice car = 323.000.000

"nice car" = 9.220.000

nicecar = 9.070.000

nice-car = 26.100.000

nice.car = 26.500.000

nicecar.com = 9.620.000

nicecar.net = 9.610.000

nicecar.vip = 42.000.000

nicecar.pizza = 41.900.000

nicecar.xyz = 9.480.000

nicecar.pro = 42.000.000

nicecar.shop = 9.550.000

nicecar.online = 9.610.000

nicecar.cloud = 41.900.000

nicecar.gratis = 42.000.000



I don't know what to think about ... it seems we must elaborate a bit upon Google Search system!!

 

[Brands.International]

Google Search results:

nice car = 323.000.000

"nice car" = 9.220.000

nicecar = 9.070.000

nice-car = 26.100.000

nice.car = 26.500.000

nicecar.com = 9.620.000

nicecar.net = 9.610.000

nicecar.vip = 42.000.000

nicecar.pizza = 41.900.000

nicecar.xyz = 9.480.000

nicecar.pro = 42.000.000

nicecar.shop = 9.550.000

nicecar.online = 9.610.000

nicecar.cloud = 41.900.000

nicecar.gratis = 42.000.000



I don't know what to think about ... it seems we must elaborate a bit upon Google Search system!!

Google is trying to find a balance in all those new extensions

 

[JudgeMind]

1- Today it really depends on the specific domains you're looking at. The one super important factor most people here have forgotten is cost/price. Today in Oct 2016 .com is still the preferred .. but if acquiring the .com is going to cost you $40,000 versus a standard gTLD registration at $10-$40 then the gTLD option might be the better one. Conversely, if buying the .com is only going to set you back up to a couple hundred dollars (or especially just a $10 hand-registration) while the gTDL you're looking at is a premium, then .com is a the brainer choice. If the medium term price points (including renewals) are about the same then .com is still the way to go.

That being said .. I think in the majority of cases today in 2016, the more expensive option for something decent will actually be in the acquisition of a good .com, so I wouldn't automatically say go with .com .. it really depends on the specifics.

2- No (and yes). As much as old school domainers with 20,000 .com's don't want it to be true, there will be a point where gTDL's do reach a certain critical mass in the public eye. 3 years ago I was one of the very few saying driverless cars were 7-8 years away, and everyone said I was crazy .. yet here we are now .. with driverless cars just a few years out. I think the rise of gTLD's will be the exact same thing .. with good .com taken, people will turn to much better gTDL's .. it won't be everyone, but it doesn't need to be. Just the other week I saw a medium sized business flash a 3 L .co at the end of their TV ad. As this happens more and more we will see a snowball effect pushing towards better gTLD awareness. When that happens new businesses will turn to better shorter gTLD's instead of the only available .com's.

At that point I think it will STILL be the same value judgement I mentioned above for your first question, but the decision based on price point where you'd go for .com before gTLD will be shifted much further towards the better (left of dot) gTDL (not completely though .. just closer than it is now .. .com will be strong for many many many years .. which ironically is why it could be too expensive an option).

3- Theoretically everything left of the dot is supposed to be the same, so hippo.com, hippo.org, hippo.co and hippo.pet are all supposed to be the same in terms of SEO. Some say age might be a factor so getting and aged hippo.com MIGHT beat out on a new hippo.pet. So unless you have access to Goggle's search algorithms, there is no real way to know for sure or how much a difference it makes.

IMPORTANT: .com is NOT king ... CONTENT IS KING! Never forget that. At the end of the day your actual domain is an ever diminishing factor in organic search. Although it is a big factor if outside marketing/branding is important to the business. Remember the so called "radio test" .. whatever the domain, your goal is that if someone hears the domain on a radio ad, they should remember it the next day (if you're looking for more than just search engine traffic).

What I'm not sure of however if left to right spanning the dot is the same. Meaning that nicecar.com and nicecar.car are "supposed" to be the same, but it is conceivable that nice.car is just equal to nice.com (although I doubt it). I'm also pretty sure that in Goggle's fight to keep searches relevant, it's only a matter of time before they do start using right of dot relevance as a factor (if they haven't already).

WARNING: While I do think gTDL's will become more and more relevant sooner than most might think .. I do NOT thikn all gTLD's are created equal. For your specific example, there is a problem in that I think there's actually going to be at least 4 gTLD's for the auto industry: .car .cars .auto and .autos .. mind you one could argue the same problem with nicecar.com nicecars.com niceauto.com and niceautos.com .. but for some reason I think split TLD's will be more confusing (don't ask me why .. it's more a gut feeling). And there are other factors in what I feel is a very wide range of value of the various gTLD's that would likely take a book to explain.

So to sum up .. unfortunately at the end of the day I don't think anyone can truly tell you which is better for for you ... as it totally depends on your budget and the scope of your intended business. It also depends on Google's secret and constantly evolving search algorithms .. which nobody really knows about for sure (or at least nobody who is actually going to tell you .. lol).

But as I've said before .. all this is just this relatively new domainer's 0.00003 bitcoins worth .. so take it with a grain of .SALT!

.com is king when you look at sales data. Even the past years data clearly shows that .com is still preferred for both investors and end users.

Some startups may launch on a more affordable nGtld but once they can afford it they will look to acquire the .com

 

[Ategy]

.com is king when you look at sales data. Even the past years data clearly shows that .com is still preferred for both investors and end users.

Nope .. You're citing the part of my post where I replied to his 3rd question (regarding SEO not sales value) ... where .com most certainly is not necessarily king .. in SEO content most certainly is king more than anything else .. .com simply also tends to be ranked higher because .com's also tend to be older with more developed and established content.


Also note .. I never said .com wasn't preferred .. just saying there are several costing factors to consider in making your choice .. often times the resell price of a good .com simply puts it out of reach compared to a better (left of dot) gTLD. It's really a case by case judgement (where even i stated above .. that for now more likely leans towards .com more often than not .. but not always unilaterally).

 

[kaffekoppen]

Thank you guys for your wisdom. Especially agety.com and rivey001, for putting in the time and effort to write such a comprehensive summary!

I'm really split when it comes to this question. On one hand, i feel like the .com will drown in the sea of good names (now with the new tlds). And on the other hand, these "keyword.keyword-names" just gives the impression of being nonspecific imo.

I guess i would pick nice.car in the end. .com right now, but i have a feeling it will become outdated with .com in the future.

 

[kaffekoppen]

What about the 3 keyword ones?

For example: findcheapflights.com vs findcheap.flights?

Does the same rules apply, or is it way worse when we mix in more keywords?

 

[Ategy]

I guess i would pick nice.car in the end. .com right now, but i have a feeling it will become outdated with .com in the future.

It think it will be many decades before .com actually becomes outdated. However .. I do think it's a matter of time before the gTLD's catch up to .com in terms of acceptance. Now just exactly how much time depends .. and again, it really depends on the specific situation. The real questions are ..

1- Is the .com currently available for a reasonable price?
2- Is the shorter gTLD version an expensive premium with hefty renewal fees?
3- Are you keeping the site long-term or are you planning on selling it in the next couple of years?

What about the 3 keyword ones?
For example: findcheapflights.com vs findcheap.flights?
Does the same rules apply, or is it way worse when we mix in more keywords?

Again I think it really depends on the specifics. Unless it's a 2 word-term span-the-dot hack like cheap.flights (which I think is good), I don't think splitting a 2-word term over the dot for a 3-word domain is good. As such I find findcheap.flights a little awkward and would definitely give more points to the findcheapflights.com or even a .co/.net or .ccTLD (if appropriate). CheapFlights.Finder would be a much better alternative the FindCheap.Flights in my opinion.

But I think top10.books is relatively closer to top10books.com because the 2-word term "top10" is still together.

 

[kaffekoppen]

Very good points. Definitely makes sense. It will be interesting to see how it all unfolds in the future.

 

[urlurl]

i wouldn't buy nice.car until i secured nicecar.com first.

 

[jedaprin]

Nicecar.com is number one
Nice.car is number two

Both are great to own

 

[dande]

I think it wouldn't make sense in the future too. Why?
1. Past data shows extension has nothing to do with SEO. Did .net, .org, .co etc. ever get priority? It's after all content that defies everything else in SEO.

2. It won't be fair. There will be thousands and more of extensions soon. How can google prioritize one extension over all others, just because of the extension name, although both have same quality content?

The day 'extension' takes over 'content' in SEO, the meaning of value will be corrupted.

Try creating a USA content on .in website and see how pretty well it will rank in the US. All these nGTLDs are nothing but fallacies and noise that will soon fade away.

No search engine will ever out market Google
No social network will ever out do Facebook
Likewise no extension will ever get close to .com

 

[Bob Hawkes]

An interesting discussion.

Right now I suspect that NiceCar.com would fetch a higher price, and that is because still most of general public regard the .com, .org, .edu, .net and their own country TLD as more authentic and trustworthy.

However, I am not sure how many years it will be, but I do believe that will change and their will be acceptance of many of the new gTLDs. When that happens, I think nice.car would be preferred since shorter and no superfluous content.

Also, eventually, I hope and believe that gradually we will gravitate away from .com if it is not a business. So if you wanted it for, say, a car club or show, I actually think .com is negative.

Thanks again for the discussion!