- Impact
- 1,680
Well yesterday and for an hour this morning I have been working on my snail-mail fliers to prospective likely interested parties I have in auction (Fig.ht and JesusChri.st), they will likely be going out later this week heading all over the world.
Why am I bothering with snail-mail I hear you ask, why not just email them?
Well I was talking to a friend last week (I should point out he is a consultant psychologist) and we got around to how things were going and I said I was going to put some domains up for auction and hopefully get an end-user or two interested. He was intrigued as to how I marketed the domains to potential end-user buyers, I replied that I obviously emailed the company and a specific person if identifiable within the company. The conversation then meandered onto other subjects and our evening closed. Then last Friday I got an email from him and in it suggesting that perhaps I should write a letter to the potentially interested end-users.
Then the following day I received a letter from him, I think it is the first ever letter I have had from him, it was almost an identical copy of the email from the day before. At the end he asked 'Bill, how long have you spent reading this letter and how long did you spend reading my email yesterday?' I guess I took about 3 times longer reading the letter!
Saturday night my friend phoned and asked if I had received the letter, obviously I had, and he explained that in psychological terms physically holding, opening, and reading the letter made me more attuned to its contents and made me subconsciously enhance my memory of it when compared to an email. I had never, and I do mean NEVER thought of it this way before.
We talked a little and he explained that I like he and most others had become so attuned to reading emails that unless there was something our mind would reference we ignored most of what was written in the email, however because a letter, even a flier, was reinforced by handling it our minds actually noted more in our subconscious the contents. He explained that emails were good instant information spreaders but they had their drawbacks, but the best of both was an email and a letter.
So after having spent many an hour now writing and re-writing these flier letters I am going to invest in some airmail postage, and at about £1.28 (about $2) each I will select 50 of what I think are the most likely of the end users for www.Fig.ht and send them one. If there is an uplift in views and/or bids then I think I will do the same with JesusChri.st.
Obviously using the availability of the 30 day auction at Flippa.com gives time for the letters to be sent worldwide and read, unlike if you have a bid on Sedo or other sites and push to auction.
Perhaps we, as domainers, have been missing a trick here. I will report back at the end of the auctions what the outcome was.
*************
If you read all the above bloody well done on you, now go take a 5 minute break, you deserve it! :D
Why am I bothering with snail-mail I hear you ask, why not just email them?
Well I was talking to a friend last week (I should point out he is a consultant psychologist) and we got around to how things were going and I said I was going to put some domains up for auction and hopefully get an end-user or two interested. He was intrigued as to how I marketed the domains to potential end-user buyers, I replied that I obviously emailed the company and a specific person if identifiable within the company. The conversation then meandered onto other subjects and our evening closed. Then last Friday I got an email from him and in it suggesting that perhaps I should write a letter to the potentially interested end-users.
Then the following day I received a letter from him, I think it is the first ever letter I have had from him, it was almost an identical copy of the email from the day before. At the end he asked 'Bill, how long have you spent reading this letter and how long did you spend reading my email yesterday?' I guess I took about 3 times longer reading the letter!
Saturday night my friend phoned and asked if I had received the letter, obviously I had, and he explained that in psychological terms physically holding, opening, and reading the letter made me more attuned to its contents and made me subconsciously enhance my memory of it when compared to an email. I had never, and I do mean NEVER thought of it this way before.
We talked a little and he explained that I like he and most others had become so attuned to reading emails that unless there was something our mind would reference we ignored most of what was written in the email, however because a letter, even a flier, was reinforced by handling it our minds actually noted more in our subconscious the contents. He explained that emails were good instant information spreaders but they had their drawbacks, but the best of both was an email and a letter.
So after having spent many an hour now writing and re-writing these flier letters I am going to invest in some airmail postage, and at about £1.28 (about $2) each I will select 50 of what I think are the most likely of the end users for www.Fig.ht and send them one. If there is an uplift in views and/or bids then I think I will do the same with JesusChri.st.
Obviously using the availability of the 30 day auction at Flippa.com gives time for the letters to be sent worldwide and read, unlike if you have a bid on Sedo or other sites and push to auction.
Perhaps we, as domainers, have been missing a trick here. I will report back at the end of the auctions what the outcome was.
*************
If you read all the above bloody well done on you, now go take a 5 minute break, you deserve it! :D
