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Indian Brands using Generic Phrases/Domains - .IN / .CO.IN

Located in ccTLD Discussion started by LeDomain, Mar 23, 2019.

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  1. LeDomain

    LeDomain Established Member ★★★★★★★★★★

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    A recent trend in Indian marketing/advertising shows few companies using Phrases (social media) and .in/.co.in domains. Many Indian corporations own their brand names in .in/.co.in, however we think this is a new strategy where they are beginning to use multiple domain names in their category. Obviously with .com we have seen this over the years, owning a generic category killer domain has been a strategy.

    Here are some of them:
    Bajaj - a large corporate name in India with many brands
    Allabouthair.in
    [​IMG]
    Raymond - a household brand in clothing
    Tailoryourstyle.co.in
    [​IMG]
    AllOut - another household brand
    FightDengueforyourfamily.in
    [​IMG]
    Oral-B (P&G Company)
    ElectricToothBrush.co.in
    [​IMG]

    If this trend continues, we can expect many companies in India fighting over their #slogans or underlying category killer keywords. Thanks to the domainers in India who contributed this information. We think this is only the beginning and a much welcome sign.
     
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  2. vravis9

    vravis9 Established Member

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    @LeDomain that's nice observation...

    I think these captions / slogans domains are created in process of promotion of the brand and often when they conduct contests and campaigns...

    Just my thoughts..

    This is very helpful information for me and many domainers from India...of course for all domainers..

    Hope to see this spread to many many brands / products

    Thanks
     
  3. LeDomain

    LeDomain Established Member ★★★★★★★★★★

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    If you are a domainer in India, keep your eye out for more of such domain usage and share here. Great to see companies expand beyond their Brand Name Domains. With .com the generic category killer keywords were acquired earlier in the growth phase and #socialmedia campaigns came in much later, almost 15 yrs later. Looks like India might be doing the reverse, using Socialmedia type slogans and then recognizing the value of premium keywords . Its still too early to call, but loving the trend..
     
  4. domaindia

    domaindia Established Member

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  5. LeDomain

    LeDomain Established Member ★★★★★★★★★★

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    Walmart India using BestPrice.in for their wholesale market website and advertises in store .
    Another use of generic keywords in addition to the brand name
    [​IMG]
     
  6. LeDomain

    LeDomain Established Member ★★★★★★★★★★

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    Diamond Producers Associate using a Keyword slogan RealisaDiamond.in [​IMG]
     

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