How do professionals make logos

[zachary0611]

I was curious if there's a specific way professionals go about making logos and whats the standard size and format most logos go by

 

[Blimn]

they hire designers. HP also designs if ppl order business cards from them.

 

[zachary0611]

I meant how do professional web designers make logos. Is there a specific format they use? Do colleges teach logo design a certain way?

 

[-REECE-]

Some colleges have graphic design programs. I know a lot of designers who do really A+ work with Adobe Fireworks and Photoshop. There are lots of tutorials on the web (type something like photoshop logo tuturial into Google)

I meant how do professional web designers make logos. Is there a specific format they use? Do colleges teach logo design a certain way?

 

[gaucho1976]

well, there's A LOT to be learnt about logos, it's very hard to be explained in a short answer. Usually, logo designers are a league of its own, I've made hundreds, maybe thousands of logos and I consider myself just decent. On the other hand, most professional logo designers tends to be barely decent at other aspects of design.

Anyway, you need a concept, understand it and then try to incorporate that concept into a logo with as few elements as possible (yet the story has to be told, so to speak). Depending on the logo, the concept, where is it going to be used, the demographics (is it for young people? kids? women? some ethnic group? ), the media where the logo is going to be used, the printing procedures and so on and so on and so on you build a few (or a lot) mockups. You may need to decide between curvy lines, straight lines, know A LOT of psychology of color, positioning and balance. Once you have all that, you must build a color version and a black and white version. A good procedure is to see if the black and white version needs any color adjustment. If not, you've something good. It's always a good idea to build logos knowing something about color blind people (about 8/10% of population) so try not to mix green with brown, dark orange or red. Of course, it needs to be scalable without any loss, so it must be built with vectors, either using photoshop vector tools or Ilustrator/Freehand/Corel (way better for resolution).
About sizes, it all depends, but as long as they're made in vectors it doesn't matter since they'll be scalable, so for web logos something like 200% of the size that will be used is OK. For print logos, I'd recommend something like 8 to 10 inches (measured in diagonal, like PC monitors) at 300 dpi

 

[barefoottech]

I was curious if there's a specific way professionals go about making logos and whats the standard size and format most logos go by

Firstly they don't have mindless childish "Logo Contests" so popular amongst the "Script Kiddys".
Secondly they use people that actually have some artistic ability.
and Finally they use real Tools like photoshop/fireworks and similiar.

As to size smaller is better , on a website bigger is never best.

 

[Xavier_3D]

Well this is the lead I follow. Read the name and see to it what kind of things come in my mind, and well put them together and my Logo is complete. You can check my Signuature for Portfolio.

 

[shockie]

logo designing is an art... (at least if you're good). how does a painter paint? lol. just keep learning all you can and practicing imo.

 

[Fewski]

Like said above, designing logo's is an art. It takes skill and a lot of practice to make it right. How they design it and the sizes, files, ect. usually depends on the customer needs.

 

[Ziggery.com]

Designing a logo is an art but the biggest art form is learning how to listen to the client. Without that mastered, you'll have a headache on your hands. One thing to remember which I've seen so many people NOT do is calibrate your screen you are using because the work might look good to you but to the general public it doesn't look that hot.

1 other thing to remember, if you say you can do the work to a client, you had better back up your word. If you feel right at the start that you will be over your head, don't take the job. Just explain to the client that it's not your area of expertise and try and point them in the right direction.

Bottom line is this. You can have a bagillion pieces of software, all the fancy gadgets and gizmo's for making logo's, but if you don't listen to the client first and foremost, you'll be sunk before you start. Sorry if this kinda went of track.

1 more thing: PRACTICE PRACTICE PRACTICE

 

[Nodws]

sketch on paper

once you got the idea, you open a vector editing software and away you go :p

 

[khuldun]

This is basically a creative instinct that combined with the power of a good graphics design software brings out the best of your talent in the form of a good looking, descriptive yet appealing logo

And yes, then of course there is practice and there is also inspiration!

 

[gazzip]

Any ideas what's the best software to design logos like these ?
(other than photoshop)


non affiliate link

http://www.logodepot.co.uk/logoport.html


thanks


.

 

[multiDomain]

To answer the question:
No logos do not have to conform to any particular size.
Most professional logos are done in illustrator or a vector based program.
The original logo is best as an .eps vector logo. From that vector .eps every other file type can be made.
I personally like png files, but the web currently only likes jpgs or gif's. careful when saving a jpg not to get blurry. Careful when saving a gif not to get pixely.

I paid over $100,000 to my art school and no, they didn't teach me that. I had to learn it in the field.

 

[ZeRohiLL]

welcome multiDomain

another advantage of vector is their definition: they are based on mathematical equations and thus can be resized to any size and not lose quality.

 

[eFingerz]

How do professionals make logos

they don't even know they just do it

 

[dnidol]

they don't even know they just do it

also they have an big imagination :hehe:

 

[bauger]

A lot of them just have a huge library of blank graffics they can just manipulate some create them but most use templates and just change colors and lil design changes.
PHOTOSHOP is what the use to make them but there a lot using gimp too which is free

 

[Phoebe_]

Some Designers make logos depending on the concept given to them. But mostly professionals depends on their creativity

 

[darksoul32]

Get photoshop, you can get a free trial at adobe.com i think, and then go to sites like pixel2pixel.com, deviantart.com, and so on and look for "logo tutorial" you should find alot of good step by step guides on how to make them with pictures and everything.

Theres more than just those 2 sites where you can find tutorials those are just the two most common that I can think of that dont require registration.