Although many of us make fun of .horse it can be truthfully said that
it has multiple sales in the aftermarket and has never sold for less than $1000! How many extensions can say that that? Also, as mentioned, Amazon use it (and many other new gTLDs) for redirection, to something specific in case of .horse.
Not long ago I registered my first ever .horse. It is facts.horse. Now I know that semantically it could be better horse facts, if that was available. While it of course would work as a reference site, I also liked it as a playful use in a site that claimed to sell the "true facts". Horses are strong, work hard, just like your horse.facts site works to find the truth for you. My thinking is probably too cute, although there are a few sites using .cat and .dog in playful ways.
Bob
ps One of my real reasons to get a .horse is I want to be able to say that in 3 different TLDs I want to say I have 33% of the NameBio listed sales, and if I could be the next sale in .horse it would count. (I already have .icu in the bag, and have hopes for .best). I know, my domaining mind is playfully twisted.
