Eric Lyon
Scorpion Agency LLCTop Member
- Impact
- 29,505
So, there I was, minding my own business, and BAM! I came across FB.watch, which forwards to Facebook.com/watch/ and it got me thinking, maybe there should be a more official .watch showcase and discussion thread, now that there is evidence of a big player using one (Even though it's a redirect).
First, let me dig into FB.watch a little more...
Whois shows FB nameservers and Dublin - Meta Platforms Ireland Limited:
Source
WayBack Machine:
NameBio:
Note: Facebook acquired the domain FB.watch to create a short, memorable, and brand-aligned URL for its dedicated video platform, which enhances branding, marketing, and user experience. Redirecting it to the main facebook.com/watch/ section consolidates traffic and reinforces the primary domain's authority. Ultimately, the FB.watch domain serves as an effective, streamlined portal that funnels users into the robust video ecosystem within the primary Facebook website.
With the above out of the way... Do you own any .watch domains?
If so, share them below and let's discuss those bad boys....
Note: it may be a while until I get caught up enough with my gTLD analysis to get to "W's", but as soon as I get .watch analyzed (Some time in the future) I'll update this thread with the analysis.
First, let me dig into FB.watch a little more...
Whois shows FB nameservers and Dublin - Meta Platforms Ireland Limited:
Source
WayBack Machine:
- On Nov 1st 2020 FB.watch resolved for the first time as a redirect to FaceBook,com/watch/
NameBio:
- NameBio has no recorded sales reports for FB.watch
- NameBio shows 34 .watch sales reports ranging from $100 to $9.500
- Perspective (Low, Mid, high): payment.watch for $100, swisslegend.watch for $1,235, and smart.watch for $9,500
SourceFacebook Watch offers tailored video recommendations and organizes content into categories based on metrics like popularity and user engagement. The platform hosts both short and long-form entertainment. In 2018, Facebook allocated a $1 billion budget for content creation. The company generates revenue from mid-roll ads and also explored the introduction of pre-roll ads in the same year.[1] As of August 30, 2018, Facebook Watch became globally accessible to all Facebook users.[2]
Note: Facebook acquired the domain FB.watch to create a short, memorable, and brand-aligned URL for its dedicated video platform, which enhances branding, marketing, and user experience. Redirecting it to the main facebook.com/watch/ section consolidates traffic and reinforces the primary domain's authority. Ultimately, the FB.watch domain serves as an effective, streamlined portal that funnels users into the robust video ecosystem within the primary Facebook website.
With the above out of the way... Do you own any .watch domains?
If so, share them below and let's discuss those bad boys....
Note: it may be a while until I get caught up enough with my gTLD analysis to get to "W's", but as soon as I get .watch analyzed (Some time in the future) I'll update this thread with the analysis.
Last edited:






