So would you still have the same opinion if it was called the iPhoneVR? The only way the industry/term will collapse is if the XR industry lets it. It as absolutely nothing to do with Apple really. If XR can't look beyond a relatively short period in these tech cycles then it doesn't deserve to exist. The first time I searched Twitter for #XR I was welcomed by some naked pictures Point being, extended reality can take over iPhone XR in search results if the industry stays patient XR was never going to be in public mainstream in the next couple of years anyway. Still can be a very relevant industry term imo Search results are not that important over the next two years. The industry branding/understanding what extended reality is as an industry term is the important bit.