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Holo vs VR vs MR vs AR vs any other reality (All realities)

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VRdommy

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if it was anyone but Apple then i would totally agree. I've no doubt their short term adoption of this term will fade relatively quickly. The timing of it just confuses matters as the early stages are essential to success of any brand or categorisation .

Who know which way it will, go but as the renowned philosopher Dr Seuss said, 'A tree falls the way it leans'.

So would you still have the same opinion if it was called the iPhoneVR?

The only way the industry/term will collapse is if the XR industry lets it.

It as absolutely nothing to do with Apple really. If XR can't look beyond a relatively short period in these tech cycles then it doesn't deserve to exist.

The first time I searched Twitter for #XR I was welcomed by some naked pictures:ROFL:

Point being, extended reality can take over iPhone XR in search results if the industry stays patient(y)

XR was never going to be in public mainstream in the next couple of years anyway. Still can be a very relevant industry term imo

Search results are not that important over the next two years. The industry branding/understanding what extended reality is as an industry term is the important bit.
 
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So would you still have the same opinion if it was called the iPhoneVR?

The only way the industry/term will collapse is if the XR industry lets it.

It as absolutely nothing to do with Apple really. If XR can't look beyond a relatively short period in these tech cycles then it doesn't deserve to exist.

The first time I searched Twitter for #XR I was welcomed by some naked pictures:ROFL:

Point being, extended reality can take over iPhone XR in search results if the industry stays patient(y)

XR was never going to be in public mainstream in the next couple of years anyway. Still can be a very relevant industry term imo

Search results are not that important over the next two years. The industry branding/understanding what extended reality is as an industry term is the important bit.

To make it short....no.

Everything else you said i agree with, ok, you've convinced me XR still has more than a fighting chance (and i'm happy with that :xf.smile:)
 
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After only a few hours the search results for XR already seem to be leaning towards Apple rather than Extended Reality.

That in my book is stealing thunder, maybe we interpret that term differently but that’s how I see it.
What would you expect in 'search' ? not the top news of the day that folks are looking for ?

Some of you only imagine that this will affect your names and it will not have any effect on it whatsoever.
Good or bad.
XR meant other things before Samsung started pushing their version of it. Did they steal someones thunder ?
Everything travels on it's own legs.
 
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It's pronounced "Ten R", which makes a huge difference from a consumer standpoint - which is another reason why the iPhone may not affect XR's chances of becoming a consumer term someday in the long run, but until then it will likely remain the strong enough industry term that has made some of us 4 figure sales $$$, and that's the bottom line....

(y)
 
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It's almost like saying if Nokia comes out with NokiaVR, and it's not a Virtual Reality enabled phone then Virtual Reality (VR) acronym is dead because of it:ROFL:

As said the other day, people know what VR is though. XR as far as virtual tech is concerned is still trying to be something, not many know what it is.

Levi hit the nail on the head, if it was any other company and any other product it may be different but we are talking about Apple here (biggest company in the world) and their no1 product (iPhone), the no1 smartphone in the world, a phone which 100 million iPhones XR’s may be sold around the world in the next 12 months.

I said last week the negative impact it would have if rumours were true and Apple got their mittens on it and did something totally different with XR from VR/AR, Elad (and i believe you) thought it was a positive, now its reality, I’m sure everyone can see negative impact i talked out, there’s a lot concerned people on social media.
 
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As said the other day, people know what VR is though. XR as far as virtual tech is concerned is still trying to be something, not many know what it is.

Levi hit the nail on the head, if it was any other company and any other product it may be different but we are talking about Apple here (biggest company in the world) and their no1 product (iPhone), the no1 smartphone in the world, a phone which 100 million iPhones XR’s may be sold around the world in the next 12 months.

I said last week the negative impact it would have if rumours were true and Apple got their mittens on it and did something totally different with XR from VR/AR, Elad (and i believe you) thought it was a positive, now its reality, I’m sure everyone can see negative impact i talked out, put it this way there’s a lot concerned people on social media.

Anyway I’ve already posted my thoughts yesterday so no point going through it all again, but cracks and warning signs are there and my prediction for the next few months (and this is just my opinion).

. Less XR start-ups

. Less XR domain sales

. More and more people Tweeting and posting on Facebook their concerns about XR representing VR/AR, this will escalate especially when speakers at VR/AR events realise XR (an already confusing term) has got even more confusing and has to be abandoned for the good of industry.

. Companies who branded around XR, a few may start re-branding.

By around January we’ll have a good idea the impact all this has had (if any).

Well if you are following social media then you know today was a relatively positive outlook for Extended Reality.

Some of the biggest influencers in the immersive industry came out in full support of XR.

At the moment this is an industry term, nothing Apple have done so far will change that. The average joe, doesn't need to know what XR is at this precise stage of the adoption process.

All my domains apart from one in this space have been sold to end users/industry insiders.

VR is a commercial term

AR is fastly becoming a commercial term.

Extended Reality is just where it needs to be.

You keep on saying there is confusion what XR is, and I know you admited you don't understand it. That's fair enough. But anyone who works a good job within the immersive industry will know what extended reality is, otherwise they are probably bluffing a salary:ROFL:

As always i respect your view/opinion. I always think I am an honest person, so yeah I was a little shocked yesterday. Today I feel lots more positive.

The only thing I liked yesterday was Directive Games making reference to AR Arcade (y)
 
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Isn't the ultimate goal for XR to be a consumer term? VR/AR without consumers is nothing, an industry term and useage of this term also has to be consumer friendy because if consumers are confused everybody is wasting there time because there is no 'industry' as it doesn't make any money.

Good luck to you mate (y)
 
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Isn't the ultimate goal for XR to be a consumer term? VR/AR without consumers is nothing, an industry term and useage of this term also has to be consumer friendy because if consumers are confused everybody is wasting there time because there is no 'industry' as it doesn't make any money.

Good luck to you to mate (y)

It will be a consumer term imo.

Takes time for stuff to move , patience is a key in emerging tech .
 
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Isn't the ultimate goal for XR to be a consumer term? VR/AR without consumers is nothing, an industry term and useage of this term also has to be consumer friendy because if consumers are confused everybody is wasting there time because there is no 'industry' as it doesn't make any money.

Good luck to you mate (y)

It is of course our hopes that XR becomes a consumer term, but no term it's self has a "goal". So far there's been no NEED to use it when addressing consumers because consumers only buy and use one technology at a time...so at this moment of development of the industry when consumers are mostly ignorant about AR, it is a industry side only term.

That said, we see many non-consumer terms sell all the time like BLOCKCHAIN and CLOUD for example....for tens of thousands of dollars.

So slow down with this song you keep singing about how a keyword is hopeless if it's not a consumer marketing term :xf.rolleyes:
it's getting kinda old.
 
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Still getting interest on XR despite the doom and gloom(y)

Screenshot_20180914-095906_Gmail.jpg
 
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It is of course our hopes that XR becomes a consumer term, but no term it's self has a "goal". So far there's been no NEED to use it when addressing consumers because consumers only buy and use one technology at a time...so at this moment of development of the industry when consumers are mostly ignorant about AR, it is a industry side only term.

That said, we see many non-consumer terms sell all the time like BLOCKCHAIN and CLOUD for example....for tens of thousands of dollars.

So slow down with this song you keep singing about how a keyword is hopeless if it's not a consumer marketing term :xf.rolleyes:
it's getting kinda old.

What are you talking about? Other than yesterday I've never even commented on consumer and industry terms regarding XR, so not sure where you got that from. That's something you've always gone on about and you've gave terrible examples, everyone knows what cloud is.
 
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I just got an email from Best Buy, trying to sell the iPhone XR. lol. I know I am probably one of the only ones in here to keep admitting it,but, I never liked the term XR for this stuff.
 
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Good interview here:-

What Investors Really See In Virtual Reality

https://www.vrfocus.com/2018/09/what-investors-really-see-in-virtual-reality/

I think people who have been investing in VR/AR domains for 2+ years were expecting things to move faster, but I'm still just as positive as i was when i first started investing in domains on the potential of VR/AR, it's just going to take time.

With SnapChat and what not, i do think AR is more established, i think the key for that is letting people know the apps they use is called AR, that may happen when AR goes glasses. With VR it need to get rid of the bulky headsets and resolution needs to improve, when watching experiences in VR, i feel as though I'm short-sighted, viewing things from distance needs to improve.
 
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It's "Xr with a lower case R
What are you talking about? Other than yesterday I've never even commented on consumer and industry terms regarding XR, so not sure where you got that from. That's something you've always gone on about and you've gave terrible examples, everyone knows what cloud is.

I think others can agree that you've been one of the main members here talking about how xr won't catch on for quite some time now, so obviously you meant as a consumer term in the past.
 
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It's "Xr with a lower case R


I think others can agree that you've been one of the main members here talking about how xr won't catch on for quite some time now, so obviously you meant as a consumer term in the past.

Don't try to speak for everyone else, only thing I've been consistent with is my dislike for the term XR and how i think it's bad for VR/AR in general. Last I'm speaking on this now until there's something new on XR worth talking about.
 
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Don't try to speak for everyone else, only thing I've been consistent with is my dislike for the term XR and how i think it's bad for VR/AR in general. Last I'm speaking on this now until there's something new on XR worth talking about.

But isn't your dislike for an umbrella term in general, not just because it's "xR" but the fact you don't feel any umbrella term would be in the best interest of the industry?

What should immersive brands do though, if they offer more than just one service, but want others to know that within the name they have branded with?

Classic example JauntXR
 
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Don't try to speak for everyone else, only thing I've been consistent with is my dislike for the term XR and how i think it's bad for VR/AR in general. Last I'm speaking on this now until there's something new on XR worth talking about.

I could of course end this by going back and quoting you lol, but that kind of bickering is a misuse of the forum (plus I have a life)

I just want others to know that a keyword doesn't have to be a consumer term in order to sell. Sales history makes that extremely clear.
 
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But isn't your dislike for an umbrella term in general, not just because it's "xR" but the fact you don't feel any umbrella term would be in the best interest of the industry?

What should immersive brands do though, if they offer more than just one service, but want others to know that within the name they have branded with?

Classic example JauntXR
The problem, as I continue to point out from time to time, and as I say this yet again, everyone has to be able to separate 'the industry' and 'names' in their mind.

It's great for B2B in talking in generalizations, but names need to be specific.
With exception to brands.
WHAT ARE YOU TALKING ABOUT THAT DESCRIBES IT AND NOTHING ELSE ?

It comes down to the simple example...
I have a Vive, I want software, ....what do I search for ?
If you think you might say XR, that would also describe something that might work with a HOLOLENS and not a Vive. What am I likely to be successful with in my search.
I have never said that XR would not have it's place, but many need to realize just what that place is.
I have my 4 pure generic names and is all I need for this play. but it will be 7-11 more years for them to fruit for me in the way I am looking at them anyway. And I figure 2 will fruit very well.
I don't like to do much branding plays. Perhaps when things develop further.

Look at the definitions floated out there and anyone could so easily be confused.
Does it have to have AI to be XR ?
Does it have to have Tactile feedback to be XR ?
All AI may be XR by definitions attempted, but not all XR is AI
All VR may be XR but not all XR is VR.

Here lies your issue for names. Not the industry.

XR really only adds a 'significant' new dynamic for branding in names.
If you make products across the platforms, you will want to say that in a name.
Otherwise, Stick to the core. Your name states what you do in most instances or it is a projection to who you are to the public eyes.
Your not going to take a name that has 'cars' in it if you sell 'trucks' and your unlikely to use the term 'automobile or vehicle' in your name unless you are a dealership and sell them all.
How big is the market ? Can you predict branding plays well outside the obvious ?

Ya pays your money and ya takes your choice.
How much weight are you willing to carry how long ? It's not a blanket play.
 
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The problem, as I continue to point out from time to time, and as I say this yet again, everyone has to be able to separate 'the industry' and 'names' in their mind.

It's great for B2B in talking in generalizations, but names need to be specific.
With exception to brands.
WHAT ARE YOU TALKING ABOUT THAT DESCRIBES IT AND NOTHING ELSE ?

It comes down to the simple example...
I have a Vive, I want software, ....what do I search for ?
If you think you might say XR, that would also describe something that might work with a HOLOLENS and not a Vive. What am I likely to be successful with in my search.
I have never said that XR would not have it's place, but many need to realize just what that place is.
I have my 4 pure generic names and is all I need for this play. but it will be 7-11 more years for them to fruit for me in the way I am looking at them anyway. And I figure 2 will fruit very well.
I don't like to do much branding plays. Perhaps when things develop further.

Look at the definitions floated out there and anyone could so easily be confused.
Does it have to have AI to be XR ?
Does it have to have Tactile feedback to be XR ?
All AI may be XR by definitions attempted, but not all XR is AI
All VR may be XR but not all XR is VR.

Here lies your issue for names. Not the industry.

XR really only adds a 'significant' new dynamic for branding in names.
If you make products across the platforms, you will want to say that in a name.
Otherwise, Stick to the core. Your name states what you do in most instances or it is a projection to who you are to the public eyes.
Your not going to take a name that has 'cars' in it if you sell 'trucks' and your unlikely to use the term 'automobile or vehicle' in your name unless you are a dealership and sell them all.
How big is the market ? Can you predict branding plays well outside the obvious ?

Ya pays your money and ya takes your choice.
How much weight are you willing to carry how long ? It's not a blanket play.

Yes , correct .

XR for me is a saying most companies will want to brand with an umberlla term as they will want to cover more then one use case /tech .
That said , it takes time so more time for XR then to AR/VR . As long as u know that and take it into consideration plus the fact that XR is way less established then AR VR it's cool .
Just focus on the keyword being relevant and strong.
Hope I'll have something to report soon . Or maybe not :whistle:
 
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I'm having some low balls of my domains in French, I think it's a very good sign, today medium XXX by:

r/e/a/l/i/t/e/m/i/x/t/e dot com (mixed reality en french).

Rejected, of course.
 
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Found that a mid cap Eatery and Arcade/Sports Bar (a modern grown-up version of chunky cheese) has incorporated VR into their Arcade. 'Dave and Busters' has 177 locations and growing.
.https://www.daveandbusters.com/virtual-reality
It may be the first large scale deployment of Arcade style VR. But perhaps just a model of things to come.
I have to admit, This looks like a successful biz model. It's so diverse that if any one thing fades in society, it's not the end of the biz as you can change it out for what is new and exciting.
https://seekingalpha.com/news/3390685-analysts-see-vr-lift-dave-and-busters-entertainment
 
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This is historical. The first mainstream video game on an AR ("MR" or Spatial Whatever) headset...

 
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Now.......... Imagine.....

This won't even come close to what Apple's got cooking.

Patience!
 
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