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Holo vs VR vs MR vs AR vs any other reality (All realities)

Located in Niche Domain Discussion started by VRdommy, Aug 16, 2016.

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  1. VRdommy

    VRdommy Active Member VIP

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    Last edited: Aug 16, 2016
    The views expressed on this page by users and staff are their own, not those of NamePros.
  2. Type-In

    Type-In Established Member

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    MR domains (mixed reality) and now is Intel pushing for merged reality... shorten it and again MR. I ques even more potential end users for MR domains...

    http://www.theverge.com/2016/8/16/12503948/intel-project-allow-vr-headset-cordless-mixed-reality
     
    Last edited: Aug 16, 2016
  3. Elad n

    Elad n Active Member VIP

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    merged reality wont hold , just like hp's blended reality but its nice for the whole VR/AR/MR industry .
     
  4. Type-In

    Type-In Established Member

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    I agree.
     
  5. cordoba

    cordoba Active Member VIP ★★★★★★★★★★

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    'Merged Reality' - I haven;t come across that before. I guess there will be 100+ 'MergedReality' names regged from forum members here in the next hour.

    I know moderators and certain individuals don't like us to discuss the comparative value of vr and other names here, but as far as Holo vs VR is concerned, the fact that there's a chance that many or most VR headsets could end up being powered by Windows Holographic is surely a factor to consider.
     
  6. Elad n

    Elad n Active Member VIP

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    you mean holo vs mr vs vr concerned .
     
  7. VRdommy

    VRdommy Active Member VIP

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    Great Points.
    Regarding Intel and ALLOY... Intel has a few more tricks up it's sleeve with more supplemental hardware that I can't tell for sure it's true purpose, but I see a lot of potential.
    You must watch the patents to see this stuff.

    Windows Holographic is all about merging the VR and AR platforms. It is a open platform and likely to allow for a user in one format to interact with someone in another.

    HOLO is neither VR nor AR nor MR SPECIFIC.
    I know some wish that it were not so but you can view a hologram in any format.
    (a hologram is something that appears 3 dimensional and does not 'actually' take up physical space)

    I said a long time ago and with many privately that their will be many formats with some technical differences and while important to the purists, means nothing to the average consumer.
    Any company that wants to separate itself from the pack will call it something else.
    Some are going to have to get use to that fact, but in domains, it is what the consumer calls it that will make or break your keyword investments. No matter your preference, keep that in mind.
    That is what guides me. But anyone is free to be guided by anything else they want.
    A hand held monopole does not make a great domain but we call it a selfie stick.
    Only one of those is technically true but the other is where the money is in online sales.
    Be ready for any of the keywords to change as this evolves. "VR" isn't going away anytime soon even with the branding of some new stuff.

    I am quite certain that we will hear a few more names for somethings that are slightly different.
    It's all VR to the consumer till someone 'actually' breaks that mold IMHO.
    But gee...
    a new player with open platforms will make some rather quick changes to things don't you think.
    Facebook and Oculus better get a move on as the industry will leave them behind quickly !
    Exciting time to watch this come together.
     
  8. Type-In

    Type-In Established Member

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    Name
    HOLO
    Filing number
    012049292
    Basis
    EUTM
    Date of receipt
    07/08/2013
    Type
    Word
    Nature
    Individual
    Nice classes
    9, 35, 41 ( Nice Classification )
    Vienna Classification

    https://euipo.europa.eu/eSearch/#details/trademarks/012049292


    Not to be negative but why would a end user buy a domain with a trademarked word HOLO in it?

    Some of the trademark cover for the HOLO trademark:

    Scientific, photographic, cinematographic and optical apparatus and instruments; apparatus for recording, transmission or reproduction of sound or images; image projectors; apparatus for the display of images, including three dimensional images; advertising display apparatus; visual display units; three dimensional viewers; three dimensional picture manipulators; magnetic data carriers, recording discs; re-recorded and blank sound, video and data carriers; compact discs, DVDs and other digital recording media; data processing equipment, computers; computer software; computer games software, including mobile applications; films; animated cartoons; recorded and pre-recorded films; cinematographic films and photographic films; sound, video and data recordings; records, discs, tapes, videotapes, cassettes, cartridges, cards and other carriers bearing or for use in bearing sound recordings, video recordings, data, images, games, graphics, text, programs or information; telecommunication apparatus; downloadable electronic publications; publications in electronic format; printed publications in electronically readable form; digital music downloadable from the Internet; peripherals for computers; mobile phone accessories; cameras; sunglasses; parts, fittings and accessories for all of the aforesaid goods; excluding all products for the field of metrology.
     
    Last edited: Aug 16, 2016
  9. VRdommy

    VRdommy Active Member VIP

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    For the same reason that Oculus VR got a trademark on the same while others had a trademark on the term OCULUS before them.
    To understand that, you will have to learn it.
     
    Last edited: Aug 16, 2016
  10. Type-In

    Type-In Established Member

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    "it is what the consumer calls it that will make or break your keyword investments"

    But it is the end user / company who will market his service / product (buyer of domain). Windows (Holo)graphic will be kind of a Android platform? I have read many interviews with the SEO from Microsoft calling the (Holo)Lens a AR or in other intervieuws a MR device.
     
    Last edited: Aug 16, 2016
  11. NamePov

    NamePov Upgraded Member Gold Account VIP

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    The term Holo is an actual abbreviated noun for the word hologram and was around long before Microsoft decided to brand themselves with the term & any trademark.

    holo
    ˈhɒləʊ/

    noun
    informal
    1. a hologram.
    Holo lens is really mixed reality.

    But as a brand Holo as with VR & MR will have a bright future IMHO.

    People have long known what virtual reality was even before the tech is where it is today. The same applies to the history of the term hologram, which is almost an household known entity, even though the tech isn't actually really here yet!
     
    Last edited: Aug 16, 2016
  12. Type-In

    Type-In Established Member

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    I appreciate your info and i agree with most.

    But i have a hard time believing a trademarked word HOLO is attractive for a end user. (difficult to sell)
     
    Last edited: Aug 16, 2016
  13. VRdommy

    VRdommy Active Member VIP

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    I think you missed the point.
    What creates the KEYWORD demand for "generics" is mostly user search. Not what is technically true.

    Windows Holographic is a subset open standard to win10. A universal interface allowing many platforms to interact/collaborate. VR AR MR even if mobile. They still have a lot of work to do but nice to know it's going to be there to make more things possible.
     
  14. cordoba

    cordoba Active Member VIP ★★★★★★★★★★

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    No. The word holo has not been trademarked. The 'figurative symbol' (i.e. a particular graphical image of the capital letters 'HOLO') has been trademarked.

    https://tmdb.eu/trademark/012049409/eu
     
  15. McDuke

    McDuke Active Member VIP

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    Last edited: Aug 16, 2016
  16. Type-In

    Type-In Established Member

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    A cross software platform like Android. I had this already in my previous posting.
     
    Last edited: Aug 16, 2016
  17. Type-In

    Type-In Established Member

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  18. VRdommy

    VRdommy Active Member VIP

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    So how do you use something that is not a Android device with it ?
    I have not seen any plans for such. Perhaps the Daydream platform in the future.
    AndroidVR and Daydream are not the same thing. One is a OS standard and the other is the interaction platform.
    But it remains to be seen if you can use a Rift or Hololens with it.
     
    Last edited: Aug 16, 2016
  19. cordoba

    cordoba Active Member VIP ★★★★★★★★★★

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    Yes I did visited your link. Did you visited my link? You can't trademark a word like Holo that is already in widespread use as a shortened version of Holographic. Why don't you get on the phone to Microsoft now if you think the word Holo has been trademarked? It was registered in 2014. Do you not think it would have caught the attention of Microsoft by now?

    https://tmdb.eu/trademark/012049409/eu
     
  20. Type-In

    Type-In Established Member

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    For a end user to buy a holo domain used by Microsoft for a headset and a software platform...
     
  21. McDuke

    McDuke Active Member VIP

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    The thing is with a generic word like holo aka hologram / holographic(s) it would be pretty tough to win a TM dispute unless the plaintiff can prove a company is using their logo or product in bad faith. When talking VR/MR/AR/Holo the majority of names will be used for software. Which is in itself a beast of it's own regarding intellectual rights.
     
  22. cordoba

    cordoba Active Member VIP ★★★★★★★★★★

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    Sorry, you've completely lost me here.
     
  23. Type-In

    Type-In Established Member

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    Still i see VR/AR/MR more usable for a end user. Time will tell but i am not interested in holo domains because of the word trademark and Microsoft combination (Microsoft and UDRP WIPO cases) I would not touch it but everyone is free to invest and sometimes taking some risk can be rewarding.
     
    Last edited: Aug 16, 2016
  24. McDuke

    McDuke Active Member VIP

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    If you stand by your theory then you can't use any of them because there is some form of TM for all of them.
     
  25. Type-In

    Type-In Established Member

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    Yes. But some companies are active / aggresive with defending trademarks and some not. Microsoft is aggresive and when a end user is searching for holo and they see a active word trademark from a product and service provided by Microsoft there is a good change they will not go for holo in their name. But this is a forum and we have not all to agree.

    This is my last posting with my opinium about this subject.
     
    Last edited: Aug 16, 2016

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