I am not a great wordsmith and am just learning this domain name business, but this wording got me my biggest domain sale ever, earlier this year - a low offer came out of the blue but with the help of this email to plenty of targetted companies, I ended up with six companies fighting to get the name. The result - a five figure $ cheque for me and a very happy customer who was delighted to get the name.
*****
For the urgent attention of
CEO, [COMPANY]
My name is [NAME] and I am the Registrant and Administrative contact for:
[
www.DOMAINNAME.com]
This domain is currently for sale and I intend to sell it in the immediate future. The domain name is available for immediate transfer.
I currently have received an offer of US$XXXX for the name.
Your company features strongly in search engines when looking for [MYDOMAIN] and I believe the domain name would form a useful addition to your business.
You will be aware that all the important extensions of [DOMAINNAME] are already taken and that the dot com version of any name is the first one most people think of when looking for such a site.
I am looking for $XXXX for the name which I believe is a fair value.
If you would be interested in acquiring this name for your business, please contact me by email at
[
[email protected]]
within the next 24 hours with an indication of what you feel the name is worth to your business.
Best regards
[NAME]
[CONTACT DETAILS]
*****
I believe this works well if you do indeed have an offer for the name and you can identify other companies who might benefit from it.
I have found that if you ask people to make an offer for what the name is worth to them, generally they will come back with a genuine offer - for me this has far outweighed the ones that come back with a $10 offer!
Their offer may not be as much as your fair value but that is where the negotiating comes in! Alternatively their idea of the name's worth may surprisingly exceed what you think it is worth!
Hope this works for others as well.
Good luck
DavidH