I see some members here are giving up in domaining.
Is domaining really that hard? Or have they just found something cooler to do?
I've ridden the roller coaster of domaining off and on since about 2005 (Not as long as many others). I'm primarily a hobbyist, however it was domaining that got me started in my small online website empire building which "IS" my full time business model (Products / Services / Ad Rev). So I can accredit domaining as my inspirational medium into the expansion of attainable development which now has me working 100% online.
I agree with what a few have already stated in this thread based on their personal experiences and no holds bared attitudes (Pulling no punches). Domaining (like anything else in life) has a learning curve and multiple paths that can be taken that lead to different outcomes. No 2 domainers are identical in what they do, even though some try to mimic / copy others success. There's always a personal element left out or added that can make or break the strategy.
It really comes down to trial and error in most cases with the added security of avoiding mistakes you see others make. It's not an easy road in 2012 (as others pointed out) due to the saturation of the industry, the economy, the soon to be new tld's, etc.. People have more to fear now than they did back in the earlier years of the industry, more to lose, based on the psychological pressures mixed / fluctuating value presents now.
We already know that at the end of each day a domain is only truly worth what a buyer is willing to pay or what you can convince them it's worth in your sales presentation. The important element of sales / marketing skills now plays a huge roll in valuing, unlike the times of the past where a name sold based on it's own merits without any effort at all (Granted, there's still a few out there that do sell them self, however they are normally in the investment brackets new start-ups can't obtain the capital for).
Is domaining dead? Not by any means, far from it, the game has merely changed.
Like werty, who stated he switched from a sales perspective to a cash flow perspective. I see domaining in a similar, but possibly a little different fashion. I used to focus on the bottom line $$$$ amount regardless what the investment was. I would basically research and find what similar names sold for and then stamp a price tag on mine thinking that was the optimal way to go about it. I later realized that my Hobby benefited more by focusing on the ROI%'s (Return on investment).
Reality clearly shows that domaining (by far) produces some of the best ROI's hands down from other industries. Where WalMart may max their mark-ups on products by 15% to 40%, it's not uncommon to find domains selling at 100% to 10,000%+ mark-ups. You really can't find that amount of ROI in any brick-n-mortar business, or even in stocks / bonds / loans for that matter. I think if more people looked at the actual ROI of domaining rather than the cardboard sign $$$$$, it would help them rotate / flip more of their assets without as much hesitation.
I'm not saying holding out for what you think a domain is worth is wrong, I'm just saying that in the current domain game you need to diversify and sometimes play both side to the middle. Have your long holds pile (Cardboard sign $,$$$+), Your quick flip pile (ROI based), Your development pile (Product / service / ad rev.), Your parking pile (typos / typins) Etc... Now is the time to take some of your eggs out of your primary basket and expand on them creating new baskets. Last thing you want is for your only basket to break during all the game changes and be left scratching your head with nothing left to put into play.
At any rate, I'll digress for now and point out that the above is simply my personal opinion and what works for me may not work for anyone else. We all have our own formula / strategy that works for us. However if you don't already have a working strategy, giving up should be your last option, first research, then research some more, then start some small niche market testing (Low risk investments), then analyze the data, rotate out what doesn't work and retain what does, rinse & repeat till you establish more capital for larger and or higher risk investments. In the end, you'll eventually establish a strategy that's been tailored to your needs and works great for you, your sweet spot.
Good luck and don't be to quick to give up.. Adapt, Improvise, Overcome!
Eric Lyon