Discuss your Epik Experience!

[Dandelion]

I think Epik is building the best ever Domain Lander in the history of domaining, and it really needs to be talked about extensively. That's why I am creating this discussion thread. A lot of thought process really goes into the project. And I can see (for the first time) a landing page that is built from the stand point of domainers rather than for just the marketplace itself.

Everything you have ever dreamt of getting or seeing in a professional landing page can be found in the new Epik marketplace landing page design.

Some of my Favorites Features:

1. The ability to optimize your "domain for sale" landing page to actually rank on Google, displaying your sales pitch/domain description. I just did that with few of my generic domain names such as ASAP.TV, targeting certain keywords, and they are showing pretty well on Google. That's a huge plus in my marketing effort.

2. Being able to change background image is another huge one for me. If you are good with pictures and images, you will surely find this very useful. I did that with Nagasaki.org and the result was truly amazing, showing the city of Nagasaki right at the background.

There are too many positive features and I don't want to mention all of them, all alone

So I am leaving you guys to share and discuss what you loves most or dislike about the new Epik marketplace and the landing pages.

The only negative for me is the checkout process. There are too many terms and conditions buttons to tick before checking out. It will be nice if they can streamline those into one beautiful big button

They also need to place the checkout button directly under the payment options. Right now it is awkwardly place somewhere below at the sidebar, which I don't find cool at all.

Sales experience is also welcomed in this discussion. I haven't had any sells so far at Epik because I started using the marketplace just recently, but the future is looking so bright.

 

[Blitzpotz]

It is exactly what I meant: we see the ad of Adidas, not of a domaining company.

To me this poster is an extremely important branding because it will remain. Epik wants to transport or form its image. So we have to look at every element in this picture.

 

[DN Universal]

We bought the back cover of the NamesCon program guide. What do folks think of this advertisement?

Show attachment 141078

We need to finalize it today but still can make some edits if folks spot something important.

Thanks for co-creating!

@Ala Dadan

You shot to the moon on your Advertising Marketing.....

 

[tonyk2000]

and the stadium is 100% empty. No people. Good or bad? Not sure really...

 

[DN Universal]

I would add the name "Epik" somewhere in the first sentence next to the word future. It makes the company's Brand Name more noticeable.

 

[Blitzpotz]

and the stadium is 100% empty. No people. Good or bad? Not sure really...

I don´t mind about that. Training situation.

If the picture would advertize eRise or Toki this f*ed up stadium would be a nice hint. (But without luxe watch, guys.)

 

[tonyk2000]

It says hosting etc. and finance - all nouns. So Finance looks like a noun here. Did Epik knowingly elect to use it instead of simply Financing?
As per quick google search:
Finance and financing are used as synonyms in finance field. But there is big difference between both terms. Financing is just part of finance. It means to provide money for specific purpose. Deficit financing, education financing, financing a car, financing for working capital and financing for a new business. All's meaning is to providing loan or money. Finance is also used for same purpose but finance is deep science.

 

[Lox]

... What do folks think of this advertisement?

@Ala Dadan

Engaging ... ?

 

[oldtimer]

We bought the back cover of the NamesCon program guide. What do folks think of this advertisement?

Show attachment 141078

We need to finalize it today but still can make some edits if folks spot something important.

Thanks for co-creating!

@Ala Dadan

It's a nice ad, maybe you can replace the third line with:

We Energize you through Empowerment!

or

Get Energized Through Empowerment!

or

We Energize You by Empowering You!

Or

We Give You Momentum Through Empowerment!

Or just plain and simple

Energized Through Empowerment!

or

Momentum Through Empowerment!

One last one:

Innovation Through Empowerment!

Maybe I am not that good with the actual phrases, but you get the idea of what I am trying to convey here.

 

[Rob Monster]

Engaging ... ?

Show attachment 141089

Awesome initiative there.

Thanks all for the amazing co-creation happening here. I dashed off to 3 quick afternoon meetings, and wow, 3 hours later I come back to the marketing department's finished product. Kinda cool!

I have to acknowledge @Lox for crushing it with the inspired re-do on our first attempt at an ad for the back cover of the NamesCon program. Impressive.

Really, the amount of diverse talent that exists in this community never ceases to amaze me. This is illustrative of the co-creation that makes the pie bigger.

Who else here likes Lox's concept? The hipster couple is a bit on the trendy side, but this is Austin we are talking about -- loaded with hipsters!

 

[Blitzpotz]

Engaging ... ?

Nice work! A good detail is the red color of the last sentence "Learn more ...".

The picture looks like already seen on Godaddy or Name.com and

obviously there is no need to duplicate what mr. Parsons did long time ago

I like the idea of visually transforming business success into sports or other awesome performance. Be it the runner above, remember Sir Edmund Hillary and his Sherpa standing on top of the Everest, imagine a licence of this unbelievable (moon-)shot:

Edit: I remember Apple had published a poster series to advertize Mac products in the early 1990s (?) with motifs of Picasso, Einstein, Callas etc. Classics!

 

[DN Universal]

I like the re-do that Lox has presented. To me, it's dead on its mark. The picture displays everything about the brand in a capturing way. Once you view the pic it resonate pertinent details about Epik and it's brand....

 

[Lox]

imagine a licence of this unbelievable (moon-)shot:

Something like this?

 

[Rob Monster]

Germans like to criticize, so thanks for the occasion:

• Overall impression is good
• Epik brands are placed well, very visible, but not too dominant which is good - I disagree here with Tony.
• I would prefer "Websecurity" against "Landers". (Landers reads to me like Normandy 1944)
  
• The stadium will be a welcome target for your opponents. It is disrepair. Is this Epik? Is this the future of domaining?
• The model is an unknown Northafrican guy, isn´t it? If you go for Nigeria here then take a Nigerian athlete. If you advertize in the US, take a (black) US runner, they have enough top athletes.
• The model is well worked-out. But for a sprinter his muscles are not enough, for the long-haul they are too much.
• First view the watch, is it a co-sponsor? Whatever, runners do not wear luxury watches during their competition. They may wear smart watches or fitness gadgets but probably are not allowed by the rules (Yes always the rules.).
• The runner´s dress looks like underwear.
• Shoes are ok - co-sponsor? However they are Leisure jogging shoes but this is not so important.
  
• Photo in general seems to be underexposed. Too many shadows on the runners - anyway dark - body.

The more I think about it, the more I think your attention to detail is just spot on. The ad was developed by one of our emerging market team members and it evoked the type of "bootstrap determination" that I detect when working with so many of our emerging market clients. It was very relevant.

However, for an event in Austin, TX, a highly developed high-tech city with mostly American conference delegates, that imagery is not as spot on as perhaps the one that speaks of empowering small enterprise through great brand names paired with cost-effective technology.

For anyone who missed it, @Blitzpotz has profound attention to detail!

 

[Blitzpotz]

For anyone who missed it, @Blitzpotz has profound attention to detail!

<APPLAUSE>

A ambiguous praise if I get it right. Love for detail often let´s you miss the big thing and you get on other people´s nerves. But if nobody tells you that your sportsman bought his boxershorts for $2.99 at Woolworth you will have regrets later, perhaps.

Something like this?

When I started to scroll down your post I believed you´d already finished their new poster in Photoshop.

Guys, time to go to bed. Children and seniors should be already in there for hours (MET zone).

 

[Rob Monster]

<APPLAUSE>

A ambiguous praise if I get it right. Love for detail often let´s you miss the big thing and you get on other people´s nerves. But if nobody tells you that your sportsman bought his boxershorts for $2.99 at Woolworth you will have regrets later, perhaps.


When I started to scroll down your post I believed you´d already finished their new poster in Photoshop.

Guys, time to go to bed. Children and seniors should be already in there for hours (MET zone).

@Blitzpotz and @Lox are NP treasures. Doubt it not!

 

[Ategy]

The main element of this particular ad looks to be his uniform and watches, located right in the center.

I have to agree with Tony .. and overall I like the ad a lot and wouldn't change much at all. But get rid of the watch and make "epik" a little bigger and I think you have a winner. I also really like @Lox's first one .. although I think the runner might be more appropriate for the domainer specific audience of NamesCon. Although definitely consider something more aligned with his entrepreneur focused ad when the advertising is not focused on domainers (although admittedly the runner still isn't bad at all in that context either). In the end getting more domainers does not grow the pie (it simply shrinks our relative portions) .. but getting outsiders to become domain consumers and potential end-users does most certainly grow the pie!

 

[tonyk2000]

I understood why I initially thought about (not too relevant in this context) missed Danica Patrick. Because I subconsciously compared a good looking female image VS athletic male image, and, again subconsciously and also aesthetically, preferred the first one. However, it should not be the desired effect of any IT comany ad. So I really like the version posted by @Lox - well balanced, without irrelevant associations.

Maybe too late for an event in question, but Epik really needs to think about extra branding and slogans. Which may include linguistic screening, visual testing, community acceptance and a lot of related things. So far we basically have just Epik which may be considered as a mistype of Epic by some. It is not enough. A good slogan (motto, catchphrase) is something that might be included into this ad (instead of simply lets get started). There are companies in U.S. (brandinstitute .com for example) doing this. They likely charge millions for their work, but here @ NP the same (and better!) can be achived in much more economical way - some contest with $$$ prizes for example. NP would be great for this purpose

 

[Primary Names]

@Epik.com Is there a way to add my favorite nameservers to Pre-Defined Name Servers drop-down list ?

 

[Rob Monster]

I understood why I initially thought about (not too relevant in this context) missed Danica Patrick. Because I subconsciously compared a good looking female image VS athletic male image, and, again subconsciously and also aesthetically, preferred the first one. However, it should not be the desired effect of any IT comany ad. So I really like the version posted by @Lox - well balanced, without irrelevant associations.

Maybe too late for an event in question, but Epik really needs to think about extra branding and slogans. Which may include linguistic screening, visual testing, community acceptance and a lot of related things. So far we basically have just Epik which may be considered as a mistype of Epic by some. It is not enough. A good slogan (motto, catchphrase) is something that might be included into this ad (instead of simply lets get started). There are companies in U.S. (brandinstitute .com for example) doing this. They likely charge millions for their work, but here @ NP the same (and better!) can be achived in much more economical way - some contest with $$$ prizes for example. NP would be great for this purpose

We are working on finalize that ad today. I agree that @Lox did something that was very helpful.

The working slogan is:

"Solutions for Digital Empowerment"

Open to other suggestions from this illustrious crew of branding brainiacs!

 

[Rob Monster]

@Epik.com Is there a way to add my favorite nameservers to Pre-Defined Name Servers drop-down list ?

Show attachment 141136

Well, we have something better than that, which is Domain Profiles:

https://www.epik.com/support/knowledgebase/how-to-create-and-apply-domain-profiles-to-domains/

It is even more clever and versatile and can be auto-applied for any registration or transfer.

Give that a look and I bet it covers your requirements.

You can apply Domain Profiles from the Name Servers page and Host records pages too.