NameSilo

.com switches to .app in the wild

Labeled as discuss in gTLD Discussion started by MapleDots, Mar 20, 2019.

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  1. MapleDots

    MapleDots Domain Properties 2002 - 2019 VIP

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    There is an online company actually called Jane App

    They have the domain JaneApp.com but they are using Jane.app instead.

    Interesting situation and I wonder what I would do in their shoes.

    The reason I say that is because....

    [email protected] seems a bit odd to use as an email address

    so upon investigation I notice they are actually using [email protected]

    Not sure if I would do that, I think I would pick one of the two and run with the email address thereof.

    ------------------------------------------

    Just for clarification... I have NO association whatsoever with this company.
     
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  2. MadAboutDomains

    MadAboutDomains Top Member VIP ★★★★★★★★★★

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    They're probably waiting until the .APP launch contract that they signed with Google expires and then they can go back to the .COM :-P
     
  3. Internet.Domains

    Internet.Domains Top Member VIP

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    IMO - Jane.app looks better than Janeapp.com....

    I believe, using the .app version makes it more memorable in both print and audio marketing.
     
  4. Fancy.domains

    Fancy.domains Selling gTLDs like delicious hotcakes Gold Account VIP

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    I like them both. For me, they are about equally good.

    - .Com is known by 99,99% of people.
    - The .app version is obviously shorter and looks great in print etc.
     
  5. IMEZI

    IMEZI Top Member VIP ★★★★★★★★★★

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    android app were taking over some of internet
    most company with main focus on android app would love to switch to .app as soon as possible
     
  6. johnnie018

    johnnie018 Account Auto-Closed

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    What a mess, is Jane.com 4 sale?
     
  7. Morgo

    Morgo Established Member

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  8. MapleDots

    MapleDots Domain Properties 2002 - 2019 VIP

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    Not at all a mess, for a business two words are considered a great domain name.
    Most small places like this could never afford a one word .com

    Given the circumstances I think they're doing not bad.
     
  9. johnnie018

    johnnie018 Account Auto-Closed

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    Using two different domains like that is a mess, worse when the two names are confusingly similar, they don't know which way they are going and need proper advice.

    The other problem they have is the "app" in the name. They call themselves "Jane" the app part is superfluous and to make things worse the product looks to be regular software plus an app.

    I asusme this all stems from not being able to get Jane.com, so they are now on a treadmill making more bad choices to try and fix things.
     
  10. MapleDots

    MapleDots Domain Properties 2002 - 2019 VIP

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    They have been called Jane App for a decade or more and that is all they do, they are a company that provides an online app service.

    They have used Jane App as their actual name and have had JaneApp.com for years.

    The thing that surprised me is that janeapp.com now forwards to jane.app which is technically pretty smooth because they both work.

    The part that confuses is they use the .com for email and I have been telling people with the new extensions that for a while now. [email protected] will confuse people and I recently sold a domain where the business owner switched back to the .com specifically because clients could not get the email straight.

    Personally I would have continued with the .com and forwarded jane.app to the .com. This way the email would match and you have a nice shortcut for advertising and radio. go to jane.app... but it forwards to .com

    That is how I would have handled this whole situation.
     
  11. Bob Hawkes

    Bob Hawkes formerly MetBob NameTalent Gold Account VIP Trusted Blogger

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    I like the look and feel of Jane.app but I agree that using their previous .com for email seems confusing. I would use email addresses like info (at) Jane(.)app and during a long transition period I would also have email to the .com redirected in a way they could track and see how much an issue it is.

    Most new potential clients will do the email via a webform (As Jane does) the first time (not even knowing the address it goes to), while existing ones can learn through a highlight in a signature the new one. Also remember they make apps and someone wanting to learn about app services would I think know about .app extensions as a possibility.

    Bob

    PS Any company that brands itself after the first name of its first customer is thinking outside the box in a good way! Nice to see another tech success story from my province in Canada.
     
    Last edited: Mar 21, 2019
  12. Bob Hawkes

    Bob Hawkes formerly MetBob NameTalent Gold Account VIP Trusted Blogger

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    It is interesting that another Vancouver BC area successful tech company have moved to a .dev for their website (https://adnet.dev) and if you go to their contact they too are still using their former .com name for email even though seem fully committed to the .dev for website. Of course .dev has only been around a week or so, so their long term plan my be different.

    Bob
     
  13. garptrader

    garptrader Top Member VIP ★★★★★★★★★★

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    The newbies who are blindly betting everything on new extensions do not see it this way but most people over 40 (which is a large portion of the adult population) instinctively put a .com at the end of any web or email address. So having email as [email protected] might have clients sending email to some email address which bounces.
     
  14. Bob Hawkes

    Bob Hawkes formerly MetBob NameTalent Gold Account VIP Trusted Blogger

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    I note you are based in US and I suspect this may be more true in the US than the rest of the world. Here I would never guess a .com as odds are better than 50/50 that the business or organization is on a .ca.

    But I think the bigger question is ask yourself when is the last time is that you guessed an email and added any extension (as opposed to copying and pasting an email address or filling out a web contact form). I tried to think of this personally, and I can't remember the last time I tried to guess an email address (I am sure it has been many years).

    Yes, globally about 46% of websites do use .com, but would you trust something important on a guess? Not me. Actually, of course, we should never trust email for anything critical in any case, which is why in general things like banks, investment firms, taxation people, etc. will not do any customer support via email but instead use some sort of ticketing system.

    I note that you say under 40 and it is a good point. I have a perfectly good email address from where I worked for decades. But I find that most young people who need to get in touch with me more often than not try to do so through FB/LinkedIn/TwitterDM etc. as opposed to seeing if my email still works.

    Bob
     
  15. illumy

    illumy Restricted Blue Account

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    Yea email is barely being used here in mainland China nowadays. Wechat/QQ/DingTalk(all SNS)are used pretty much in all kind of situation. Email is consider a slow and non-effective way of getting response, people/company less and less likely checking their emails on regular basis. This goes for people above 40 as well, people here adapting well to technologies.
     
  16. illumy

    illumy Restricted Blue Account

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    Let's put it this way, people in mainland China above 40 barely use PC or just don't use them at all, unlike in Taiwan, but they use smartphone APPs on daily basis. Wechat is a must for them. So will they use email? Yes but very very few.
     
  17. Morgo

    Morgo Established Member

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    I wonder what people were saying about holding .com domains when the first owner of casino.com hand registered the domain.
     
  18. MapleDots

    MapleDots Domain Properties 2002 - 2019 VIP

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    What you're insinuating will never happen.
     
  19. Morgo

    Morgo Established Member

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    Maybe not at the same scale, but any asset with potential for an asymmetric return profile will initially look like a terrible idea to most.
     
  20. johnnie018

    johnnie018 Account Auto-Closed

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    Oh please, visit the site, it doesn’t say ‘jane app’ anywhere, there is about 50 references to just ‘jane’ on the page.
     
  21. johnnie018

    johnnie018 Account Auto-Closed

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    This isn’t true. IM is used a lot in China but so is email, especially for business.
     
  22. larryscott2559

    larryscott2559 Established Member

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    Similar to my situation accept instead of using a GTLD, its a CCTLD.

    A domainer is holding SpringfieldMA.com, so I registered Springfield.MA (The city is...you guessed it Springfield, MA)

    I actually like mines way better, it feels very simple and easy to remember. Im sure Jane App feels the same way.

    This was also my case with Reload Center. I registered Reload.Center before ever registering reloadcenter.com (which was available before someone registered it) it just feels easier to remember and simple. Im speaking from a non-domainer point of view and more from a website owner/developer.
     
    Last edited: Mar 25, 2019
  23. illumy

    illumy Restricted Blue Account

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    Not really sorry, I've lived in Shanghai for over 5 years now and, I can't think of the last time I have to email any company or corporation in mainland China except inbound and outbound emails regarding domains.
     
  24. guillon

    guillon Established Member

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    In terms of use and identity, I understand the move to a .APP domain name.
     
  25. guillon

    guillon Established Member

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    I'd say it makes sense.
     

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