It makes me laugh to read comments such as
"please note, this sale only happened because it is a
super name", trying to put an exception on the gTLDs. But that is just nonsense to raise such an exception. Please note,
the use of gTLDs is the only way to create a super name on the internet. Anyone with some education and understanding of linguistics knows the use of gTLDs allow brands for very powerful name combinations, which improve memorability, allowing the name to be easily distinguishable, and equally important,
they make search easier for internet users (casinoonline.com or casino.online ?! lol!). I know this is true, you know this is true,
end-users know this is true — Let the name combination speak for itself
(i.e. Mortgage.Loans, Heart.Surgery, Arabic.Media, OP.Media). If you’re still uncertain if gTLDs is the absolute way for brands, go ask your parents / grandparents / or people who aren’t so invested with the internet, they will even tell you that
these names resonate with them. Why? Because
they naturally work,
they're simple,
memorable, and did I already mention.....just damn simple!
The only reason why we have not seen more 6-figure sales with the gTLDs is simply because the market has not responded to the gTLDs yet, but, the environment is slowly changing. For those “investors” and domain community members who continue to be uncertain and disbelieve the gTLD potential, the inability for these "investors" to adapt to new changes speaks for itself, but I would also mention that these "investors" only believe something when they see it -- aka, they won't believe it until sales of gTLDs start pouring in -- and unfortunately, when they see these sales, their opportunity may very well be over for realizing great ROIs. Let it be known that the sale of Casino.Online on 2017-03-22 just increased the market value for gTLDs.