This is what I have a hard time wrapping my head around.
If the logo is just an indication of what it could look like, then why does BB put the whole logo cost on you?
Yes, other companies use the same formula, but does that make it right? When you break it down here's what's happening:
Buy from BB's exclusive marketplace. BB will take 30%+ of the total sale for their advertising, operating costs, and escrow services. You may have found the domain from their search, which is powered by the upfront fee's from which their sellers are required to pay to have their domain listed categorically with searchable tags . If you found the domain on your own through the URL itself, then you'll find a description paid for by their sellers, and a logo that their sellers will be required to purchase if you decide to buy the domain. You will have no way of knowing if our seller paid $100 or $500 for the logo to be designed. You don't even have to use the logo if you don't want to, our seller is obligated to buy your logo regardless if you want it or not.
In short, if the domain sells, the seller will be forced to buy the concept logo BrandBucket provided as a visual aid intended to help sell the domain. Why is the seller required to buy the concept logo if BrandBucket was the one who promised a logo to the buyer with their purchase? What if they don't want the logo? Why do we still have to pay for it after the purchase price? I don't see any reason why the logo fee should come from the seller when it's BrandBucket making and approving the logo. If I'm going to be forced to buy my buyer a $100-$500 logo after the domain sells, why do I have to pay for BB's concept logo that took 10 minutes to make? If this is the case, at the very least, I should be satisfied with the concept logo being used to sell my domain over other domains with premium concept logos.
If we looked at this like an NBA trade:
Gains / Losses
Buyer: 100% total sale | Domain | Proof of concept logo
Seller: 70% total sale | Domain | $10 (to BB) | $100-$500 (proof of concept logo)
BrandBucket: 30% of total sale | $10 (from seller)
How do we account for value::
Seller / Marketplace
- Domain investment ie renewals / purchase price vs Operating cost ie staff, advertising, etc
- Buyers that find your domain via YOUR type in traffic / marketing vs buyers that find your domain through BrandBucket's search and their marketing