Brandable marketplaces and logo design

[gina ferrano]

Curious about the transparency of logos and brandable sites. I'm wondering about the pricing on the back end. Do companies dip into the logo awards upon receipt of sale? This appears to be the case with at least one company which gives me pause. It's like a business owner taking a percentage of the waitress' tips. If I elect to give the logo designer $200 vrs $100, to better entice them into feeling a part of the sale, doing a better job, more incentive, why should a business take as much half of their award on the back end, whereby their commission jumps from an already high 30% cut. Not fair, and unethical IMO.

Can one or all of the main three (NR, BB, BR) address this? Or, if others have a clearer understand of the goings on please comment here.​

 

[NameOffice.]

Do companies dip into the logo awards upon receipt of sale?​

What a kludge of a question.

If you mean, "Do companies collect the logo award if one of their in house designers design a logo for a sold name?" Of course. Why would this be any different if an outside logo designer designed your logo? Brandroot rarely submits their own designs for logos but on the rare occasion that they do, in times of immense backlog, should we change the logo award to $0?

 

[gina ferrano]

That was a rather snarky, albeit defensive response. A kludge of a question? I certainly wasn't signaling you out Rader, but I do know of a company that does this and no I don't think it's cool. The brandable company receives 30%, the logo designer should receive the full amount, minus any expenses the owner incurs, or if the owner(s) design the logo they should receive the award, that's a given. I have every right to query since when setting an award amount I assume the designer gets the full amount, not half.

 

[NameOffice.]

I didn't think you were signaling me out. Of course our designers all receive the full amount. I was very confused what you were asking. Now I understand. We would never shortchange our designers. It's actually impossible the way our system is setup.

 

[gina ferrano]

That's all I wanted to know. If I choose to align myself with a brandable site I want the designer to receive the full award, especially since that's an integral part of the process. Having become aware that this is not always the case everywhere I wanted to know going forward what to expect. I'm relieved to know that BR is on the up and up.

 

[AEProgram]

even if a company does have a program with designers whereas they take a cut, is that terrible? when you hire someone off freelancer freelancer takes a cut and paypal takes a cut, and when you buy something off ebay they take a cut, same with sedo, gd etc. not to mention taxes on top of all that.

 

[gina ferrano]

even if a company does have a program with designers whereas they take a cut, is that terrible? when you hire someone off freelancer freelancer takes a cut and paypal takes a cut, and when you buy something off ebay they take a cut, same with sedo, gd etc. not to mention taxes on top of all that.

Kind of a different model. I think you're missing the point. These designers are working on spec, burn out is high, and the brandable companies are already making 30% off a sale. Part of the slow down on all these sites is the logo process. If I select $200 as an award, I would like to know the designers are getting the full amount.

 

[gblasting]

That's right Gina. Marketplaces should be content with their 30%. Maybe giving the logo designers the full amount will reduce the backlog, especially on a site like Namerific where a logo queue may get as high as 500 and people may not get logo for their domains in 6 months!

Giving them the full amount is already 100% of nothing. We all know many domains listed on these sites will not sell. The only way to sell all names is to sell more names than they receive every week. I don't see that happening anywhere. Taking a cut from the logo award is to move down to 70% of nothing.

 

[gblasting]

Double post.

 

[gina ferrano]

That's right Gina. Marketplaces should be content with their 30%. Maybe giving the logo designers the full amount will reduce the backlog, especially on a site like Namerific where a logo queue may get as high as 500 and people may not get logo for their domains in 6 months!

Giving them the full amount is already 100% of nothing. We all know many domains listed on these sites will not sell. The only way to sell all names is to sell more names than they receive every week. I don't see that happening anywhere. Taking a cut from the logo award is to move down to 70% of nothing.

Yes! There's a glut and the logo debacle is causing way too many problems. Names just sit there. I think names should be shifted around after a year of collecting dust.