Ten-X. Not tenks (TenX).
" At 29, he made his first acquisition which was a single-unit property that initially performed well but soon became a disaster when his occupancy rate turned to zero after the original tenants moved out. Years after that experience, he acquired a thirty-eight unit complex and never purchased another single-family property as an investment ever again. "
Diversification in one location is what I read here. And a sense of conviction and growth I quite like. So imo It makes sense to use the hyphenated version (atleast for now) to amplifiy and/or clarify the message. Maybe they'll switch to their shortest version later on.